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Luther Lowe

Entries by Luther Lowe

How Yelp Protects Consumers From Fake Reviews

(15) Comments | Posted May 15, 2013 | 7:03 PM

Yesterday, the blog Eater posted an entry about an alarming Craigslist ad by an unscrupulous business owner attempting to pay for fake Yelp reviews. The good news is that Yelp has pioneered successful strategies in fighting consumer fraud.

Most small businesses understand that the easiest way to establish...

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How To Deal With Online Critics

(12) Comments | Posted March 17, 2011 | 1:13 PM

In an entry this week on the NYT Boss Blog, Southfork Kitchen owner Bruce Buschel writes earnestly about a pain-point we frequently hear about from business owners:

What's the best way to deal with an online critic?

I won't recount the piece in full here....
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The Positive Side of Negative Reviews

(6) Comments | Posted September 3, 2010 | 12:31 PM

Getting negative reviews can sting. (Trust us. We know.)

But how much weight should you put into a negative review?

"Mohawk Matt" of Bolt Barbers in downtown Los Angeles loves his negative reviews. In a brilliant act of brand judo, he's turned...

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