WASHINGTON---In a new Iowa ad--where the Democratic presidential race is a three-way tie--White House hopeful Sen. Barack Obama (D-Ill.) seems to be reaching out to independent voters by emphasizing his work with Republicans.
The spot is visually simple. Despite all that stunning exterior footage the Obama ad team has been shooting in Iowa--Rockwellian barns and the like--the ad has Obama wearing a grey suit suit in a Pottery Barn of a room looking at the camera.
His message is quite interesting because it does not play to the Democratic base. Nothing about his new domestic economic plans, rolled out this week. The econ proposals, apparently do not need to be reinforced in Iowa with paid media.
Actually, the spot dwells on nothing specific at all. It is titled "Believe." It opens with a reference to the nameless, faceless hope-mongering (Obama's phrase, not mine) cynics in Washington who have been supplying Obama with one of his stump lines. It's used this way in the spot. "Every time I speak about my hope for America, the cynics in Washington roll their eyes." It's a example of how Obama uses the rhetorical device known as a "straw man" argument to make his point.
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