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Mac Hart

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Embrace Piracy

Posted: 02/ 5/2012 12:11 am

Embrace piracy, I say. I know this is controversial but just hear me out. There is no fighting piracy in this world. Even Rovio (maker of Angry Birds) CEO Mikael Hed said, "Piracy may not be a bad thing: it can get us more business at the end of the day."

When there is a way to download something for free than rather pay for it, people will almost always never pay for that item and will fight to continue doing it. The reason why so many people pirate is not only a monetary issue, but a service issue. For example, when you download music from iTunes, you don't really own that music. Apple restricts your usage of the music you bought by limiting how many computers you can transfer it to. That is like a car dealership limiting who can and cannot drive your car. It just does not make sense. Furthermore, when you buy a game from certain companies, such as Ubisoft, there DRM (Digital Rights Management) allows players to only play the game if they are online. Even single-player games like Assassin's Creed, with no multilayer, require you to be online! This DRM is a pitiful excuse for piracy prevention by making sure that only people who bought the game can log in online to play.

I said this was a service issue because politicians and lobbyists need to realize that piracy has become a legitimate means for media distribution. Laws like SOPA and ACTA are not going to end piracy by shutting down the websites. Hackers can get around these barriers or they can just change their website. For example, The Pirate Bay, a leading pirate website, recently changed their domain name from .ORG to .SE. This prevented U.S. authorities from seizing their domain. The industry needs to realize they cannot beat the pirates.

My plan is for media distributing companies to offer better service as an alternative to piracy. Instead of selling music, movies, or games that the user really doesn't own, have a store that has a wide variety of items that are sold for pennies on the dollar. These companies need to do anything to make deals with record companies, movie industries, and game studios so that their library of items is vast and numerous, and can be suited to every buyer.

By allowing these items to actually be owned, the user buys what they want and then instead of getting some excuse for ownership, the user gets a file that they can do whatever they want with. This raises the question, couldn't they just copy it and give it to their friends? Then why doesn't that company offer services that exceed the pros of piracy? The following quotes come from Reddit user solidwhetstone in his post "How Hollywood could kill movie piracy (if they wanted to)." First the industries need to "give us a [media] application like Steam (similar to iTunes but for PC games) that lets us buy movies for cheap." For example, companies could "sell the movies for less than it costs to buy a bluray, have daily/weekly/seasonal sales on movies, NO DRM. Allow users to download the movies to their hard drives in various formats, include special features that would come on a bluray, include box art and other included art as [high quality] jpgs, give us this application on gaming consoles, PC, and other media devices (mobile, tablets, etc.), allow users to gift movies to friends, integrate with all major social networks and show a news feed of purchases, buying [an item] means you ALWAYS own it. Even if you switch computers or devices, give users access to new movies before they hit store shelves... Give pirates some competition by providing something better."

I know that was a whole lot of information I threw at you, but wouldn't you pay for these awesome features? Once our government and the media industry realize that they need to compete with piracy rather than destroy it, they will overcome it. This metaphor is going to sound corny but here I go; piracy is a wave, it cannot be stopped by any means. Rather than fight against it why not ride it, go with the flow, embrace it.

 
 
 
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11:04 PM on 02/07/2012
it's all public domain to me.
12:57 PM on 02/07/2012
Has anyone noticed that there is more music, and more quality music, than ever before? I believe this is directly due to piracy. Smaller "talents" that would never make it passed the media moguls who had an iron grip on the industry are cross-fertilizing due to the free access to tons of music and it is producing a "hybrid vigor" in contemporary music. And people >will< eventually buy that which is so good that they don't mind paying. I personally use iTunes, Amazon, eMusic and other outlets to buy music, and lots of it, but I do it after hearing tons of stuff that is garbage and would have cost a fortune to slog through. I think what galls the industry is that they no longer get to dictate what we can hear.
11:04 PM on 02/06/2012
Another thing to consider is that "piracy" has been around since forever; it's only that enforcement has become easier.

Anyone who taped something off the television with a VCR or gave a mixtape to someone has already "pirated" those things.

Contrary to the insanity that passes for a debate these days, those things did not destroy the industries. In fact, they strengthened them by exposing people to things that had long since left the airwaves in one form or another.
03:22 AM on 02/07/2012
Even if you sing or play the "Happy Birthday" song at someone's birthday without a licence, you are already illegaly stealing content and a criminal.

http://en.wikipedia.org/wiki/Happy_Birthday_to_You#Copyright_issues_and_public_performances
06:33 AM on 02/07/2012
Just as well. That song never sat well with me. =)
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Democrab
Pretty far so good
08:47 AM on 02/07/2012
Only because those two women claim jumped the copyright. They didn't create the song and should have no rights to it. Ridiculous.
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methodman
10:07 PM on 02/06/2012
I agree most people that pirate software don't yet know how to use it. My budget doesn't really support Dvd so I don't buy them and I limit my TV time. that said most people have no idea what software will do before they get it. It is better now because the non-accredited schools Safari on-line books, VTC. com Questia.com and Marvel digital comic service and rhapsody are very affordable so rather then buy a cable TV subscription I am able to subscribe to 4 out of five of those services. But before anyone knows what to do with anything I pirated and over time understood and then went out and bought software and student versions of software. It is hard to go to school now in certain states in the US because of their insane tuition. So not everyone can get student discounts. But a fair amount of software is priced reasonably. Twisted Brush, Paintshop Pro Most of Corel, Photoshop elements
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honky1234
Sweep the leg? But I'll be disqualified!
08:48 PM on 02/06/2012
Despite what your views might be on piracy, he actually raises a good point about ownership rights. People wouldn't put up with Ford or GM telling them where they can drive the car they just bought. But yet, when it comes to digital files, suddenly consumers are virtually powerless. Instead of owning a movie or a piece of software, you're a "user" and are bound by restrictive use agreements. You also forfeit re-sale rights. You are not allowed to re-sell a copy of Microsoft Windows. You are not allowed to re-sell PC games that you bought on Steam.
08:30 PM on 02/06/2012
"Furthermore, when you buy a game from certain companies, such as Ubisoft, *there* DRM (Digital Rights Management) allows players to only play the game if they are online."

* Did you mean "their" ?

Great piece though, keep it up.
07:28 PM on 02/06/2012
Embrace piracy? When did media become a commodity we are unable to live without? Embrace compassion, embrace kindness, embrace world peace. Media? Piracy? I think not.
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BlackJAC
It's better to be a black king than a white knight
03:51 PM on 02/06/2012
Piracy is neither a monetary or a service issue for its proponents but rather a way for those who lack the talent or skill to get the signed deal to punish those who did.  Case in point: iTunes decided to throw a bone to the Napsterites by offering DRM-free songs, albeit for $1.35 a pop rather than the usual 99¢...but the Napsterites still complained about nitpicky intangibles that would only be noticeable if you had better hearing that a bat.
02:36 PM on 02/06/2012
"By allowing these items to actually be owned, the user buys what they want and then instead of getting some excuse for ownership, the user gets a file that they can do whatever they want with."

I agree. I want to be able to sell music files on ebay, just like I can do with a CD I don't need anymore. Especially when a (legal) digital MP3 album costs the same as a physical CD.
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bbrown37
Wherever you go, there you are
11:28 AM on 02/06/2012
Downloading free media illegally is "voting with your feet" in much the same way buying boot-leg liquor was during Prohibition.

People have been "voting with their feet" against the quality of the product (the music industry especially) by making illegal recordings and copies forEver.

The author makes a valid point. Enforcement has been, and always will be, a logistical nightmare... if it's even possible. The music and movie industries Should look into the alternative of Competing (a dirty word in today's faux capitalism) with pirates. Offer a better experience, give the consumer something the free-booters can't match.

Both movies and music have physical infrastructure that can make their products better than possible through piracy. Maximizing the theatre experience (and taking a serious look at the costs of partaking in that experience) can be a way to make up lost revenue. As for music... go on a freaking tour.

Will this make up for all the profits lost to piracy? No. Have they Ever had access to this illicit money-stream? No. Movie and music dubs are a long-standing tradition. These (and more modern) forms of piracy aren't new, and they're not responsible for "crippling" these industries.

RCAA and Hollywood need to refine their products and look at their costs, because Piracy is an institution in of itself. And it's not going anywhere.
08:56 AM on 02/06/2012
So your premise is that if entertainment companies essentially give away their content for free (pennies on the dollar), people will no longer have a reason to steal? Brilliant. How about this. Piracy is illegal, so don't do it. If you don't like the way that media companies run their business models, vote with your feet in protest. There's plenty of free legal content available online. But it's a flimsy argument to say that you are justified in stealing because they don't give you what you want, when you want it for free.
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tainteddr34ms
We don't have to accept hate to be tolerant.
11:28 AM on 02/06/2012
"Piracy is illegal, so don't do it."

You can say that till you're blue in the face. It'll never solve the problem. Neither will any of the poorly thought out legislative remedies. The kids ideas aren't well thought out either, but that's because he's falling for the, most people steal, b.s. that the movie and music industries are trying to sell to the people. Most people will pay for value and most pirates will not buy the product if they couldn't download it. I'm not sure what the answer is, but taking a hard moral stand won't solve the problem anymore than saying let them steal will.
02:29 PM on 02/06/2012
"So your premise is that if entertainm­ent companies essentiall­y give away their content for free (pennies on the dollar), people will no longer have a reason to steal?"

Yes, I agree with Mac Hart.
500x 0.01$ is more than 5x 0.99$.

PS: Copying isn't stealing.
03:01 PM on 02/06/2012
Of course, the piracy apologists always argue that digitally downloading a movie or song is totally different than going into a store and stealing a cd or other physical product. But I disagree and so does the law. They are not only both crimes, but in each case you're denying the creator of the content or product their right to be paid. I call that stealing.
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Evan Schoepke
I play hard, I work harder.
01:16 AM on 02/06/2012
Thank you Mac, you are the young voice of reason in a world of decrepit and decaying dogmas. What sense is there in shutting down streaming sites for the super bowl? What sense is there terrorizing innocent people over copying, something so fundamental to evolutionary and human development? People don't want to pay for individual units of content that may or may not suck they want to pay for a overall decent service. Piracy, despite what the content monopolies tell you is not a problem or barrier to innovation. New business models that give back directly to creatives are flurishing because of copying and sharing some of my favorites are VODO, Flattr, and Kickstarter and they're booting out the middleman while providing diversity and choice. Currently, the fastest growing political party in Europe with people 18-30 is the Pirate Party and like Max they have progressive ideas about the sharing of knowlege and culture that will overturn the stagnant and unjust situation we are in right now, and they're winning! Patent law and copyright law have been broken since their inception and the Pirates are the only ones proposing solutions. Please search to see if there is a Pirate Party group already active in your area, and if not, then in the name of Kopimi start one.

P.S. "in the name of Kopimi" (a pun on Copy me)-refers to a saying in Kopimism which is a newly recongnize religion in Sweden that considers filesharing a religious act.
11:49 PM on 02/05/2012
I ripped my entire CD collection to 256K MP3's almost 20 years ago. As I have bought additional discs, their rips went into my collection. I pretty much don't play the discs anymore - I work from my rip collection (> 12 GB) of (mostly) classical music and download it to the device I am using as a player. Currently an iPhone 4. It works well. No piracy either. Just a format shift.

As for the popular music industry, I don't care about them or their music. I don't listen to it.
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SpreadthePanic
08:08 AM on 02/07/2012
I have done the same thing you have done and think it is perfectly reasonable, but some in the recording industry would consider us pirates for doing that.