Maddy Dychtwald
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Maddy is a nationally recognized author, public speaker, marketing executive and entrepreneur. Her most recent book is Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better. She has spent nearly twenty-five years deeply involved in exploring and forecasting future trends: demographic, lifestyle and consumer marketing trends. In 1986, she co-founded Age Wave with her husband Ken. As the nation's foremost thought-leader on population aging and its profound business, lifestyle and cultural implications, the company provides breakthrough research (including the landmark study Women, Money and Power), compelling presentations, award-winning communications, and results-driven marketing and consulting initiatives to over half the US Fortune 500 corporations.

Blog Entries by Maddy Dychtwald

The Time to Act against Alzheimer's is Now

(2) Comments | Posted April 23, 2012 | 6:33 PM

The shocking announcement that Patricia Summitt is stepping down as head coach of University of Tennessee's signature women's basketball program stunned not just sports fans but the world at large. This isn't another case of a college coach forced to leave because of bad behavior. This is akin...

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Women and the Economy: Why Women's Economic Empowerment Benefits Men

(44) Comments | Posted March 5, 2012 | 9:25 AM

The recent "mancession," in which 82 percent of job loss was felt by men, has been touted as a victory for women. But does a job held by a woman necessarily mean one lost by a man?

As part of my research for my latest book,"Influence:...

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Be a Comeback Kid: How to Reinvent Yourself at Any Age

(26) Comments | Posted January 24, 2012 | 11:46 AM

How old is old?

The results of a new survey by the U.K.'s Department of Work and Pensions is bound to spark some heated exchanges at the next multigenerational family gathering. Those under 25 believe that youth ends at 32 and old age dodders onto the radar at...

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Women and Leadership: How to Find a Mentor

(11) Comments | Posted January 26, 2011 | 8:56 AM

Now that 2011 is well under way, many of us are making and breaking resolutions -- trying to figure out how we can be the best version of ourselves for 2011. The word "reinvention" keeps popping up, especially in conversations with women who want to move into leadership positions in...

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Gender Fluidity: Are Men Still From Mars?

(32) Comments | Posted June 9, 2010 | 3:25 PM

When I was knee-deep in research for my new book, INFLUENCE: How Women's Soaring Economic Power will Transform Our World for the Better, I was struck by the fact that of all the shifts created by women's economic emancipation, the most monumental may prove to be its impact...

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Will You Outlive Your Marriage?

(23) Comments | Posted June 3, 2010 | 12:10 PM

After forty years of marriage, Al and Tipper Gore announced this week that they have grown apart and are going their separate ways. They met at a high school graduation dance and then said "I Do" when Tipper was just twenty-one and Al was twenty-two. With four grown...

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Women Peace Prize Winners Band Together to Help Others

(3) Comments | Posted May 28, 2010 | 1:52 PM

The Tea Party Movement has been brewing for awhile in our country, resulting in front page headlines, strong political rhetoric and emotional reactions -- both pro and con -- from many Americans. But I want to tell you about a very different tea party, with a far more satisfying outcome....

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Financial Profile: Are you More Like Oprah, Diane Sawyer, Gwyneth Paltrow or Lindsay Lohan?

(15) Comments | Posted May 20, 2010 | 3:47 PM

A few weeks ago, I was at a meeting in New York about my new book, INFLUENCE: How Women's Soaring Economic Power will Transform Our World for the Better. Leslie Bennetts, author of The Feminine Mistake, one of the other attendees, voiced concern that young women...

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Introducing the World's Most Influential Woman

(1) Comments | Posted May 11, 2010 | 9:25 AM

Who are the world's most influential women? With Mother's Day brunch still being digested, we think it's a no brainer. For both of us--it's our mothers. Maddy's mother, Sally Kent Fusco, has been through it all: a first husband who couldn't earn a consistent living and died young, and a...

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How J. Lo's Screaming Orgasm Redefines 'Family'

(161) Comments | Posted April 30, 2010 | 7:37 AM

In J. Lo's latest movie, The Back-up Plan, our intrepid, artificially inseminated heroine enjoys an onscreen orgasm sparked by a heady combo of some wet kissing and pregnancy hormones. As women with 27 combined months of pregnancy between us, we're both a little skeptical (as is Mary Pols,...

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Must One Gender Rule the Other?

(22) Comments | Posted April 23, 2010 | 10:42 AM

Throughout the economic downturn, we've heard a lot about the "man-cession," where men have lost more jobs than women. But there's something bothersome about that term. It makes men sound like losers and women sound like winners in the worst economic slide in recent history. But that's not really true:...

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Women, Money, and Personal Reinvention

(4) Comments | Posted February 29, 2008 | 2:35 PM

What does a newly released children's book, "Gideon's Dream: A Tale of New Beginnings", a just released film, "Bonneville," and the growing financial power of women have in common? More than you might expect.

"Gideon's Dream: A Tale of New Beginnings" is an imaginative new children's book -...

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