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Magatte Wade
Magatte Wade was born in Senegal, educated in Germany and France, and launched her entrepreneurial career in the San Francisco Bay Area, where she co-founded Adina World Beverages after working closely with Silicon Valley start-ups. She is a TED Global Africa Fellow and is starting a new company, Tiossano, a contemporary lifestyle products brand that integrates the three cultures that formed her, Dakar, Paris, and San Francisco. She is fluent in, and conducts business in, Wolof, the predominant indigenous language of Senegal, French, and English. She may be contacted at magattew [AT] gmail [DOT] com. She blogs at Magatte.

Entries by Magatte Wade

Knocking on a Thousand Doors to Become Established in the Establishment

(0) Comments | Posted March 3, 2014 | 5:34 PM


Saatvik Ahluwalia is a 24 year-old Indian-American just a few years out of college. He happens to live in Lexington, Massachusetts, one of the oldest of WASP habitats, legendary for the battles that took place there in the War of Independence....

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How Bono Is Undermining African Entrepreneurs

(12) Comments | Posted September 20, 2010 | 1:05 PM

The Wall Street Journal recently reported that Edun, the company started by Bono and his wife, Ali Hewson, is now producing most of its products in China. Edun's mission is to "encourage trade with Africa" and "celebrate the possibilities and the people of the continent." Edun "celebrates" Africans...

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Jeffrey Sachs' Misguided Foreign Aid Efforts

(15) Comments | Posted June 19, 2009 | 3:38 AM

Magatte Wade with Michael Strong

As an African who has spent my adult professional life in the U.S., I am proud to say that I have never encountered racism here. I am, of course, even prouder of the U.S. for having elected Barack Obama, thus proving beyond the shadow of...

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Beyond the Romance of Microfinance to a Love of Manufacturing

(4) Comments | Posted May 25, 2009 | 4:55 PM

by Magatte Wade, with Michael Strong

In the course of starting a business based in Africa, I was referred to a former Silicon Valley CFO who had made enough money and now devoted his life to helping the world's poor. As I began to explain my project to him, which...

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