How Robert De Niro Should Deal with the Nobu Tuna Scandal

Robert De Niro's PR firm take note: That time when you could kick environmental issues under the rug is over. What does this mean? De Niro's use of the endangered Atlantic bluefin tuna at Nobu, the chain of upscale sushi restaurant he co-owns, is headline news. The very public spanking comes from publications including The Telegraph and New York Daily News, and high-profile blogs including Perez Hilton. Even when serving the fish is actually legal.

Nobu, aware of the issues around the Atlantic bluefin tuna, tried to keep its flaying of the fish on the down-low, but was exposed when environmental watchdog Greenpeace sent pieces of a sushi dinner to a lab for DNA testing.

According to a 2004 review by the International Commission for the Conservation of Atlantic Tunas, the number of adult Atlantic bluefin tuna capable of spawning has plummeted to roughly 19 percent of its 1975 level in the western half of the ocean.

So what should De Niro do to hop out of the fire? He should swap out the tuna. And say that due to the increased attention on the use of yellowfin tuna he has decided to use tuna harvested from a sustainable fishery, donate funds towards the regeneration of the depleted fish, invest in poor coastal communities to curtail overfishing, and end the mass destruction of bottom trawling. Well maybe all of this is a bit ambitious -- but if Nobu simply took Atlantic bluefin tuna off its menus, they could turn around the negative publicity and turn it into a statement. Chances are this move would not loose them any business.

Since the fish matures and reproduces quickly, smart conservation efforts could return it safely to our plates.

More on Tuna From TreeHugger
::Mother Jones Takes on Toxic Tuna
::Two on Tuna: Japan Suspends Fishing, Indian Ocean Catch Drops
::World's First Sustainable Tuna Fishery Certified
::The 10 Solutions to Save the Oceans

More From Mairi Beautyman on Huffington Post
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Photo: Via Zanga.com

Comments

[JScott]

Shoulda known better and you just know rw talking heads and FNC will catch on this and say 'see the liberal entertainment folk talk a lot but are a bucha hypocrites'. I can see Bill O'Reilly fulminating on this right now.

[aquaken]

Starting October 22 every sushi lover and chef -- including Robert De Niro and the chefs at Nobu -- will find it easy to choose sustainable sushi. That's when the Monterey Bay Aquarium's Seafood Watch program, and the folks at Blue Ocean Institute and Environmental Defense Fund, release consumer pocket guides listing sushi items that are caught or farmed in ways that don't threaten bluefin tuna, other ocean wildlife or marine ecosystems. T(he cards also list species to avoid, including bluefin tuna.) You can learn more at www.seafoodwatch.org, www.blueocean.org and www.edf.org. -- Ken Peterson, Monterey Bay Aquarium