Malcolm Levene
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Malcolm Levene teaches people how they can significantly improve their life-skills, business skills and their businesses by developing their very own Personal Brand. Prior to being a full time Personal Branding coach Malcolm was known as a Personal Style expert. His clients included Tony Blair, Alastair Campbell, Michael Marks CBE and Michael Gove MP.

As a Personal Banding Coach, Malcolm works with businesses and individuals who are desirous of projecting an authentic Personal Brand, a Brand that accurately portrays who they are from the inside out. He offers his extensive experience as it relates to enabling people to attain their goals, maintain focus and be highly effective in their day-to-day interactions. Malcolm’s corporate clients include Prudential, Deutsche Bank, Tesco, Citigroup, Robert Walters PLC, Nestle’, Volvo (UK), The Bank of New York Mellon and KPMG.

In a previous business life, Malcolm owned and ran the MALCOLM LEVENE retail fashion business in London’s West End. His retail experience enables him to understand the relevance of the customer experience and how important it is for any business to create long-term customer loyalty and trust. In the mid-eighties the MALCOLM LEVENE shop was considered to represent the gold standard in Customer Service.

As a passionate advocate of authenticity as a key to success in life and in business, Malcolm writes and speaks publicly about the subject. He has written two self-development books, both of which have been published in the UK and the USA. He also writes articles for business magazines, focusing on Personal Branding for success. Malcolm has been profiled in The New Yorker, The Independent and The Observer. He is frequently quoted by the Press and appeared on television as an expert regarding Self Development for Business Success, Identity and Personal Branding.

Blog Entries by Malcolm Levene

Having Top-Notch Manners Will Distinguish You

(5) Comments | Posted May 9, 2012 | 7:00 PM

A factor that distinguishes the doers from the non-doers is their level of etiquette. Depending on how a client decides to conduct themselves, be that on a business or personal note, can determine the outcome of a coaching assignment. This simple yet often neglected quality is the one thing that...

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Having Top-Notch Manners Will Distinguish You

(21) Comments | Posted May 1, 2012 | 5:17 PM

A factor that distinguishes the doers from the non-doers is their level of etiquette. The way that a coaching client decides to conduct themselves, be that on a business or personal note, can determine the outcome of an assignment. This simple yet often neglected quality is the one thing that...

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How to Maintain Your 'AAA Rating'

(8) Comments | Posted February 24, 2012 | 6:40 AM

Awareness, Attitude and Action.

Many of us know that much of what happens to us, intellectually speaking, is dictated by our level of awareness, our attitude and actions. However, only when we become more conscious of how these attributes affect others and us do we make an effort to...

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Goodbye, Ken Russell...

(2) Comments | Posted December 1, 2011 | 6:00 PM

It seems a little weird to read that Ken Russell has passed. Having met him on a number of occasions some years ago, he came across as someone who would always be with us. I recall him being amusing, quirky and eccentrically fussy. At that time, I was running my...

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Goodbye, Ken Russell...

(2) Comments | Posted November 30, 2011 | 5:37 AM

It seems a little weird to read that Ken Russell has passed. Having met him on a number of occasions some years ago, he came across as someone who would always be with us. I recall him being amusing, quirky and eccentrically fussy. At that time, I was running my...

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Are You Being Served?

(3) Comments | Posted November 17, 2011 | 12:23 PM

"Are you Being Served" was the title of a British TV comedy series of the 1970s. It was set in the men's and ladies' departments of a fictional department store where it housed an odd bunch of eccentric employees. In its day it was considered both funny and a bit...

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Is It Time to Reinvent Yourself?

(13) Comments | Posted October 26, 2011 | 10:07 AM

This is a question that's currently being asked of me by clients and friends. In part, I believe it's symptomatic of the current economic climate. Change is afoot, both in society and culturally. We live in a different world than we lived in before the financial meltdowns occurred across the...

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9 Ways to Be a Self Leader

(16) Comments | Posted September 17, 2011 | 11:50 AM

Over a number of years, I've worked with and for male and female business leaders. The individuals I both respect and admire tend to lead with humility, a reined-in ego, a healthy dose of self belief and passion. They also self-lead by making difficult decisions, taking risks and owning everything...

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Being Proud of Your Personal Brand

(20) Comments | Posted July 21, 2011 | 9:46 AM

Over the years, I've worked with a number of men and women who have personal brands that enable them to shine brightly. It's their sense of wellbeing that's so striking. It's as if they don't have a care in the world. And while that's highly unlikely, they never convey any...

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9 Tips to Help Develop Your Personal Brand

(15) Comments | Posted May 10, 2011 | 12:35 PM

Developing a Personal Brand that's authentic, meaningful and sustainable, takes reflection, self-awareness and a lot of patience. In a world where we're all constantly in "doing" mode, taking time to reflect, be patient, and consider not just our picture, but the "bigger picture," might seem, to some an anathema. However,...

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Personal Branding: The Inside Story

(42) Comments | Posted March 25, 2011 | 9:24 AM

Having spent half my business life in the fashion industry, I may have a somewhat jaundiced view of the culture that surrounds it. I was recently contacted by a woman who is following me on Twitter. She writes about fashion and style and explained via a DM (direct message), "If...

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First Impressions Count

(14) Comments | Posted February 7, 2011 | 12:47 PM

Of late, a number of people have asked how they can improve the first impression they make. Although there's not a one-size-fits-all solution, I hope the tips below will provide you with a helpful taster.

Making a positive first impression is a choice each of us has. Therefore, the impression...

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Communicating Who You Really Are, Both Online and Off

(17) Comments | Posted December 2, 2010 | 8:57 AM

For those of us who participate in social media, "meeting" someone via Twitter, Facebook or any other online platform can be confusing. Of course, you can't actually claim to really know someone through a social media site; however rightly or wrongly, we all create some sort of expectation. Often, there's...

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The Value of Being Humanistic in Business

(16) Comments | Posted October 7, 2010 | 1:23 PM

This blog was inspired by a group of individuals I recently met who run an arm of a large multinational corporate entity. I met this group at an off-site team build I was asked to facilitate. The 14 men and women hailed from various countries, each with varying personalities, and...

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The Intuitive Tailor

(13) Comments | Posted September 2, 2010 | 8:39 PM

This blog was inspired by a friend who asked me to help him to purchase a suit. Clothes, fabric, style and design are attached to my DNA, so to speak. The kind of DNA I'm referring to is Design, Nuance and Attractiveness. These three characteristics are what make any clothing...

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An Authentic Personal Brand

(13) Comments | Posted August 3, 2010 | 5:12 PM

One of the dictionary's definitions of authenticity is, undisputed credibility. How good would it be to be known as having undisputed credibility? Well, the good news is that each and every one of us has the wherewithal to achieve that. It's both a choice and a journey.

Occasionally, when...

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Why We Wear What We Wear

(6) Comments | Posted June 28, 2010 | 12:09 PM

Ever since I was a wee lad clothes have been an integral part of my life. When I was about five years old my parents bought me an exquisite military-style camel-hair overcoat. They made sure that it was matched perfectly with an over-sized Tam O' Shanter-styled cap. In addition, my...

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Energy: That Special Something

(13) Comments | Posted May 26, 2010 | 2:39 PM

What do Emma Thompson and my late grandmother have in common?

The answer to that question is authenticity and the courage to live out loud.

The first time I met Emma Thompson I was running my retail fashion business in London. Emma T. was everything you might imagine she...

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Debating the Personal Brands of the Leaders in the UK Leaders Debates

(9) Comments | Posted May 4, 2010 | 10:08 AM

Getting a handle on a politician's personal brand is like trying to eat porridge with a screwdriver. This, the first debate of its kind in the UK, was a tad disorienting for the British public. Unlike the three years that US candidates take to peddle their wares, we in the...

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The ABC's of Personal Branding

(1) Comments | Posted April 6, 2010 | 10:45 AM

In order to have a Personal Brand that's both meaningful and strong, like a building, you need sturdy foundations. Think of it as a support structure, something you can rely upon come what may. The ABCs of Personal branding will provide you with the underpinnings you need for your Brand....

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