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Mara Menachem
Although Miami has been “home” since early childhood, Mara Menachem is a true New Yorker. Her love of fashion, particularly vintage, pays homage to her New York roots. Mara’s obsession blossomed when she was just a kid -- knee-deep in her grandma’s closet. Over time, friends started gifting her items from their granny’s closets and slowly but surely she became a neighborhood style icon.

Throughout high school and college, Mara interned at fashion establishments including Louis Boston and Donna Karan before making a more permanent career coordinating ad campaigns for major fashion publications at The Woolmark Company. Years later, while volunteering for Dress for Success New York, Mara realized that giving back was her greatest asset and accepted the position of program director at Dress for Success Atlanta.

A husband and two kids later, Mara took on the role of “mommy” while continuing her philanthropic endeavors at United Way of Miami-Dade and Alonzo Mourning’s Overtown Youth Center. But through it all, her profound love of fashion remained and was born -- a fashion blog/photo series of fashionable parents at school drop-offs.

Entries by Mara Menachem

How I Dodged Barbies and Boy Bands

(5) Comments | Posted October 22, 2014 | 2:38 PM

Though I never finished reading Charles Bukowski's Ham on Rye, the character Henry still haunts me, with visions of his horrible acne and his sweating body beneath a wool army school uniform. But I will never know what happened to Henry, because like religious freaks who burn books, I have...

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I Love Fanny Packs and I'm Not Ashamed

(3) Comments | Posted September 10, 2014 | 1:03 PM


I surely appreciate the little things in life. Currently, I am appreciating seeing fanny packs adorn the waist bans of the most fashionable. With all the horror occurring in the world, I figured an article about fanny packs couldn't come at a more appropriate...

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I Stand With Gwyneth, Will You?

(5) Comments | Posted June 9, 2014 | 1:28 PM


People have a mean habit of metaphorically kicking a celebrity in the stomach, when they are usually at their lowest. Lately, I've been reading a lot of negative comments about Gwyneth Paltrow, interestingly not toward her soon to be ex-husband, Chris Martin. They...

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The Brazilian Waxing Manifesto

(0) Comments | Posted June 4, 2014 | 5:57 PM


When you think of the reasons you would be on the receiving end of a handwritten thank you note, it's not because you were the recipient of a Brazilian waxing. I opened my mailbox on Tuesday morning to find a letter...

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Baby Got Backpack...

(0) Comments | Posted March 25, 2014 | 1:06 AM


Many of you laugh at me when I declare that a certain item's en vogue.  But I promise you, backpacks are the latest trend being spotted all over the fashionable streets of major cities.  Even the epitome of high fashion, the...

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How to Be a Style Icon in Workout Gear

(0) Comments | Posted March 4, 2014 | 4:37 PM


Many of you love to poke fun of mostly mothers who wear workout clothing all day, and begin to look like one another. Look, we all are squeezing a lot in our days, and showering and/or changing is asking a lot,...

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Everything I Learned, I Learned in the Group Dressing Room at Loehmann's  

(4) Comments | Posted February 5, 2014 | 10:20 AM


Yesterday while changing in a ladies' locker room at a San Francisco Gym which caters to an older clientele, I watched an elderly woman struggle to hook her bra (don't be mean, have you ever tried hooking a bra with over 5 hooks,...

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All Asses Are Not Created Equal...

(2) Comments | Posted November 13, 2013 | 2:52 PM

But in lululemon yoga pants, all asses are. It's thighs that are not created equal. Can you imagine the CEO of Brooks Brothers blaming large testicles for the pilling of their cashmere blend trousers? No, of course you can't, because that would never happen. But that's pretty much what the...

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Stand Publicly Naked in San Francisco, but Have an ID

(3) Comments | Posted October 30, 2013 | 9:42 AM

As you know from my last piece, "Chugging the California 'Cool' Aid", I've recently re-located to the Bay Area from Miami. Miami is unique and dripping with character, but dreams of living on the West Coast never subsided, and I chose to give in. San Francisco, a place that breeds...

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Chugging the California 'Cool'-Aid

(9) Comments | Posted October 15, 2013 | 6:33 PM


I just moved to the West coast a few weeks ago, and before I finish drinking the full pitcher of "California Kool-Aid" (don't worry it's organic and made with agave syrup), I have to write from the perspective of my East Coast self. This is...

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Knitting Is More Important Than Homework

(43) Comments | Posted July 18, 2013 | 1:24 PM

Two years ago on the front page of the New York Times Sunday Business section, an article ran entitled, "A Silicon Valley School That Doesn't Compute" about the Waldorf School in Silicon Valley. I had already made the decision to enter my oldest son in a Waldorf school before the...

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Fashion Editorial at the Gym

(0) Comments | Posted May 20, 2013 | 10:26 AM

Today, I spontaneously decided to walk into a spinning class at a gym I used to attend. Okay, let me not make it seem like "attend" means frequent, more like I would go once a week to a spinning class at this particular spot. I stayed away mostly because I...

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Mrs. Lilly Pulitzer, May I wear Combat Boots with your Dresses?

(0) Comments | Posted April 16, 2013 | 3:15 PM

Growing up in Miami, you rarely feel different or exotic looking. Miami is filled with so many different cultural groups that most people tend to fall into one category or another. My friend, Barb, who moved to Miami from a small Florida town, always felt different. She's tall, blonde and a WASP, something...

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Why You Should Never Meet Your Idol

(28) Comments | Posted February 16, 2013 | 1:00 PM

When I was a young teenager, I had an obsession with a brilliant poet named Allen Ginsberg. I used his words to get me through typical and not so typical teenage angst. His poetry was my manual which I used to validate my responses to the world. Through Ginsberg, I...

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I Hate to Admit it, but Beauty Is Intimidating

(29) Comments | Posted January 16, 2013 | 6:02 PM

"No object is so beautiful that, under certain conditions, it will not look ugly." - Oscar Wilde

My friend Sonia is gorgeous. I met her when I asked to take her picture for my website, Haute Drop-Off.  She's beautiful in that symmetrical way in which some scientists claim attracts the...

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Forcing Children to Be Hipsters

(2) Comments | Posted October 30, 2012 | 9:44 PM


Growing up, my mother dressed my brothers as if they were lounging on a yacht in Nantucket. The only difference was they were lounging on the roof of our Long Island house, throwing eggs at cars. Their wardrobe included Ralph Lauren Polo shirts with...

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Republicans Are Not Bird Killers

(2) Comments | Posted October 10, 2012 | 2:45 PM

It has been said your own children teach you the greatest lessons. I agree. My sons teach me something new daily. In fact, my son Neal attempted to teach me how to knit yesterday. This ended with me throwing the knitting needles across the room while yelling, "It's easier when...

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Brooklyn Moms Have Style (PHOTOS)

(2) Comments | Posted October 8, 2012 | 2:33 PM

Oh how I love walking around different neighborhoods in Brooklyn. Mostly to scope the style of parents -- so unique, so diverse... and with all the vintage and secondhand stores, everyone has a chance to be one-of-a-kind. Thanks Brooklyn for sharing!

Check out more stylish parents...

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Haute Dads

(0) Comments | Posted July 23, 2012 | 7:26 PM

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The Short Shorts Defense

(50) Comments | Posted July 3, 2012 | 11:08 AM

Last week, I got an email from my husband linking to the USA Today article "Women's Ultra-Short Shorts Are on the Rise" (not sure why he was reading this article, but something to do with rising hemlines rising economy?). Not surprisingly, within the hour several friends had forwarded me the...

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