THE BLOG
05/21/2013 06:41 pm ET | Updated Jul 21, 2013

We Were Right (So Says the Census): Hidden Swing Voters Tipped the Scales in 2012

Last July, we released a report, "The Hidden Swing Voters," predicting that the African American vote would tip the scales in the 2012 election of Barack Obama, especially in several key swing states -- just as it had been a decisive factor in 2008.

Earlier this month, a Census Bureau report confirmed this analysis. Not only did the 2012 black vote make the difference in several key swing states, including Florida, Pennsylvania, Virginia and the biggest prize of all, Ohio, but black voter turnout surpassed the white vote for the first time in history.

The Census Bureau found:

About two in three eligible blacks (66.2 percent) voted in the 2012 presidential election, higher than the 64.1 percent of non-Hispanic whites who did so. This marks the first time that blacks have voted at a higher rate than whites since the Census Bureau started publishing statistics on voting by the eligible citizen population in 1996.

Since 1996 black voter turnout rates have risen 13 percentage points, and the number of blacks who voted in 2012 rose by about 1.7 million over 2008. This is even more remarkable given that overall voting among eligible citizens declined last year. It also demonstrates that in the face of a widespread voter suppression campaign, a record number of blacks heeded our call to "Occupy the Vote" -- an effort which reached 10 million people through traditional and social media, phone banking and grassroots and community outreach. In fact, all Census divisions where voting rates of blacks exceeded those of whites included states that introduced major voter suppression tactics in the year leading up to the election.

While our organization does not endorse candidates, we do encourage civic engagement, and our affiliates have always played leading roles in voter registration drives. That is why the Census report showing that African Americans registered in record numbers last year was so meaningful. The registration rate for blacks rose from 69.7 percent in 2008 to 73.1 percent in 2012 -- the highest registration rate ever recorded. In Ohio, where 96 percent of the African American vote went to President Obama, the black registration rate was 74.4 percent. In North Carolina, a state the president lost this time around, African American registration increased from 71 percent in 2008 to 85 percent in 2012 with 80.2 percent of eligible black voters going to the polls, up from 68.1 percent four years ago.

The increase in black voter participation is an historic turning point for several reasons.First, it is clear that Mitt Romney would have eked out a victory in 2012 if voters had turned out at 2004 levels when white turnout was higher and black turnout was lower.

Second, due to an increase in overall minority voting, people of color will be wielding even more electoral clout in the coming years. According to noted Brookings demographer William Frey, "by 2024, their vote will be essential to victory."

Third, this demographic shift is prodding both major political parties to increase their outreach and appeal to minority voters and to reassess the impact their policies are having on those communities.

There is no doubt that the opportunity to re-elect America's first black president contributed to record black turnout last year. But, no matter who is on the ballot in 2014 and 2016, we must continue to exercise our voice. We must continue to exercise our vote.