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Marc Hershon
Marc Hershon is a branding expert and creative director with Lexicon Branding in Sausalito, CA, who helped to create the names for BlackBerry, Swiffer, nüvi and many other hit products. Hershon also co-authored the business book, I Hate People! Kick Loose from the Overbearing and Underhanded Jerks at Work and Get What You Want Out of Your Job (Little, Brown and Company). He's also the host/executive producer of Succotash, the Comedy Podcast Podcast.

Entries by Marc Hershon

Movie Review: I Am Road Comic

(0) Comments | Posted July 10, 2014 | 1:49 PM

It's been four years since comedian-turned-commercial-filmmaker Jordan Brady used the low-budget documentary I Am Comic to give us a glimpse of what the world of stand-up looks like from the inside. Chronicling the return to the live comedy stage by Ritch Shydner, who had settled into the more sedentary life...

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Podcast Review: WTF with Marc Maron and Guest David Huntsberger

(0) Comments | Posted July 4, 2014 | 2:01 AM

When Marc Maron started the WTF podcast, his guests were mostly friends from the comedy world and some other comedians he didn't know so well. As the show has grown, so has his slate of guests -- both in number and in stature in terms of their scope and popularity....

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Podcast Review: It's That Episode With Craig Rowin

(0) Comments | Posted June 27, 2014 | 5:18 PM

It's been awhile since It's That Episode with Craig Rowin moved from the now-defunct Splitsider Podcast Network to the Nerdist Network. So high time to check in and see how Rowin's premise -- let's watch episodes of peoples' favorite TV shows then describe, discuss, and deconstruct them for the listener...

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Podcast Review: Greg Proops' The Smartest Man In The World

(0) Comments | Posted June 23, 2014 | 5:23 PM

While many solo podcasters rant their way through a show, it takes a gifted wit to master The Spew -- that gift of limitless gab that remains on track, unhesitating, and often glib (if not out-and-out hilarious at times.)

Bill Burr (Monday Morning Podcast) is a Master of The Spew....

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Podcast Review: Kumail Nanjiani's X Files Files

(2) Comments | Posted June 13, 2014 | 10:17 AM

Scott Aukerman (Comedy Bang Bang, Analyze Phish), Doug Benson (Doug Loves Movies, Dining with Doug and Karen), and many other comedians are part of a growing phenomenon: Hosting multiple podcasts on an ongoing basis. The latest to join the fold is Kumail Nanjiani, who co-hosts The Indoor Kids podcast and...

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Gottfried's Gotta Podcast

(0) Comments | Posted June 6, 2014 | 3:13 PM

It was just a matter of time, really, before Gilbert Gottfried got into the podcasting game. We couldn't expect him to keep that trademark cackling laugh restricted to the odd roast or obscure gig forever, could we?

This week his Amazing Colossal Podcast debuted's a podcast. It's Gottfried ensconced...

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Taking New Car Names for a Spin

(0) Comments | Posted March 25, 2014 | 12:01 PM

The 2014 Geneva Motor Show recently wrapped up in Switzerland, having rolled out a spectacle of both new car models and speculative concept cars as well. One of the more interesting features that ride shotgun with the unveiling of new car ideas is the fleet of new car names to...

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Defy Description

(0) Comments | Posted March 10, 2014 | 3:54 PM

Your brand name should be the one thing competitors can't take away from you. That's not the case if your name is too descriptive. The Trademark Trial and Appeal Board, the crime and punishment division of the United States Patent and Trademark Office (USPTO), doled out an important lesson last...

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Burning Candy

(0) Comments | Posted February 20, 2014 | 2:16 PM

A little over a month ago, the Skittles hit the fan when the Internet discovered that Limited had trademarked the word "candy." Reaction ranged from "all other games with candy in their titles were in trouble" to "no one on Earth could ever utter the word candy...

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Love, Sex & Missed Connections (Film Review)

(1) Comments | Posted June 5, 2013 | 6:19 PM

Is 2013 The Year of the Kickstarted Movie? True, movies both short and long have been funded in whole or in part by the Kickstarter website before this year. And the film I'm reviewing here was shot a couple of years ago and made a very successful run...

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Reupholster Your Ears (Music Review)

(1) Comments | Posted May 1, 2012 | 3:16 PM

Just as many people think that the quote "Musick has Charms to sooth a savage Breast," comes from Shakespeare, lot of folks believe that new age meditation music has got to be bland and vapid or it just can't "transport you" to wherever it is your happy place happens to...

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Three Grains of Salt: A Comedy Tour For a Country in Need of Laughs

(4) Comments | Posted October 26, 2011 | 6:21 PM

What's got three heads, a wicked sense of humor and leans to the left? That would be Stephanie Miller's Sexy Liberal Comedy Tour.

Mostly powered by a social media campaign, the SLCT is making its way around the United States, touching down first in places where its humorous slant on...

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Goodbye to the Nice Guy With the Crazy Eyes

(2) Comments | Posted August 15, 2011 | 1:20 PM

Last week I wrote a goodbye to comedian Richard Carter, who was warmly remembered by those who knew him. This morning I heard about the passing of a another beloved veteran standup comic who I was fortunate to cross paths with a number of times over the years:...

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This Old Guy Walks Into a Comedy Club...

(0) Comments | Posted August 9, 2011 | 12:01 AM

Richard Carter, 1920-2011

I just learned that Richard Carter passed away at the age of 91 last month, over across the bay in Concord, CA. He was a war hero in WWII, an artist for the Deseret News in Salt Lake City and then, in his late 60's... he became...

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How Far Will Your Brand Stretch?

(2) Comments | Posted July 14, 2011 | 8:23 PM

Four simple rules to make sure your trademark is limber enough to play in the big leagues.

Clients looking for a new brand name often warn that it must be easy to spell (among a host of other concerns) when, in reality, that's a consideration that can have little bearing...

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Couch Potato Au Gratin (Movie Review: Fred and Vinnie)

(0) Comments | Posted May 11, 2011 | 2:15 PM

Fred Stoller shouldn't be the star of a movie.

That's what conventional wisdom would have us believe. He doesn't look like a movie star. He doesn't sound like a movie star. He doesn't act like a movie star.

All of which are precisely the reasons he's great as the star...

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The Selling: Little Charmer in a Good Neighborhood

(0) Comments | Posted April 27, 2011 | 1:09 PM

Spoofs are hard. Correction: Spoofs are easy; good spoofs are hard.

Savvy enough to realize this, perhaps, The Selling -- a new "supernatural comedy" by director Emily Lou and writer Gabriel Diani -- wisely avoids trying to be a straight-out spoof. Instead, the film treads a fine line between original...

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The Truth Just Might Be in Here

(0) Comments | Posted April 8, 2011 | 2:59 PM

Full disclosure: I'm a huge conspiracy buff.

Not in the sense that I believe in UFOs, hybrid alien-human star babies, FEMA death camps or many of the other theories that fuel the hearts and minds of the delightfully paranoid. I'm just a fan of the idea of conspiracies. That one...

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Brands Just Want to Be Friends

(0) Comments | Posted February 7, 2011 | 11:45 AM

Creating your new brand for an expansive experience as opposed to a particular product will inevitably serve you well.

There used to be a time that most brands had a first and last name. Pepsi Cola. Kodak Film. Eveready Batteries. It wasn't that the last name was always a part...

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How iPad Is Naming the Game

(9) Comments | Posted January 23, 2011 | 6:23 PM

Lots of pundits took their potshots at the iPad as it was first coming to market in early last year, with even video sketches on YouTube mocking the name as some kind of high tech version of a feminine hygiene product.

Now, a year later, with Apple reportedly having sold...

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