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Marc Hershon
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Marc Hershon is a branding expert and creative director with Lexicon Branding in Sausalito, CA, who helped to create the names for BlackBerry, Swiffer, nüvi and many other hit products. Hershon also co-authored the business book, I Hate People! Kick Loose from the Overbearing and Underhanded Jerks at Work and Get What You Want Out of Your Job (Little, Brown and Company). He's also the host/executive producer of Succotash, the Comedy Podcast Podcast.

Entries by Marc Hershon

Podcast Review: Judge John Hodgman: Hunter-Gaveler

(0) Comments | Posted July 25, 2014 | 6:28 PM

2014-07-25-jjh.jpgTo the best of my knowledge, Judge John Hodgman is the only podcast where people bring their disputes before a Famous Minor Television Personality to be heard and judged. This week, Hodgman (in spite of his other TV and films roles,...

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Podcast Review: WTF Episode 514 - The Amazing Johnathan

(0) Comments | Posted July 17, 2014 | 5:57 PM

2014-07-17-amazing_johnathan_marc_maron.jpgIt wasn't my intention to cover Marc Maron's WTF podcast so soon after the last time but that's before I knew he was going to have the Amazing Johnathan on this episode. Not only was Johnathan an outrageously original comedy act to...

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Big Brother Brands

(0) Comments | Posted July 15, 2014 | 5:06 PM

George Orwell pegged 1984 as the year that an authoritarian superstate -- personified in a political candidate known only as "Big Brother" -- would come to power in his fictional work about a dystopian future. The book was first conceived 40 years before the title year (although published five years...

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Podcast Review: The New Phil Hendrie Show

(0) Comments | Posted July 12, 2014 | 10:09 AM

2014-07-11-phil_hendrie.jpgWhat's so new about The New Phil Hendrie Show, especially if it's already up to Episode 157 as of Monday this past week? The fact is that Hendrie is now a podcaster as opposed to being a broadcaster, which he was since 1973...

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Movie Review: I Am Road Comic

(0) Comments | Posted July 10, 2014 | 1:49 PM

It's been four years since comedian-turned-commercial-filmmaker Jordan Brady used the low-budget documentary I Am Comic to give us a glimpse of what the world of stand-up looks like from the inside. Chronicling the return to the live comedy stage by Ritch Shydner, who had settled into the more sedentary life...

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Podcast Review: WTF with Marc Maron and Guest David Huntsberger

(0) Comments | Posted July 4, 2014 | 2:01 AM

When Marc Maron started the WTF podcast, his guests were mostly friends from the comedy world and some other comedians he didn't know so well. As the show has grown, so has his slate of guests -- both in number and in stature in terms of their scope and popularity....

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Podcast Review: It's That Episode With Craig Rowin

(0) Comments | Posted June 27, 2014 | 5:18 PM

It's been awhile since It's That Episode with Craig Rowin moved from the now-defunct Splitsider Podcast Network to the Nerdist Network. So high time to check in and see how Rowin's premise -- let's watch episodes of peoples' favorite TV shows then describe, discuss, and deconstruct them for the listener...

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Podcast Review: Greg Proops' The Smartest Man In The World

(0) Comments | Posted June 23, 2014 | 5:23 PM

While many solo podcasters rant their way through a show, it takes a gifted wit to master The Spew -- that gift of limitless gab that remains on track, unhesitating, and often glib (if not out-and-out hilarious at times.)

Bill Burr (Monday Morning Podcast) is a Master of The Spew....

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Podcast Review: Kumail Nanjiani's X Files Files

(2) Comments | Posted June 13, 2014 | 10:17 AM

Scott Aukerman (Comedy Bang Bang, Analyze Phish), Doug Benson (Doug Loves Movies, Dining with Doug and Karen), and many other comedians are part of a growing phenomenon: Hosting multiple podcasts on an ongoing basis. The latest to join the fold is Kumail Nanjiani, who co-hosts The Indoor Kids podcast and...

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Gottfried's Gotta Podcast

(0) Comments | Posted June 6, 2014 | 3:13 PM

It was just a matter of time, really, before Gilbert Gottfried got into the podcasting game. We couldn't expect him to keep that trademark cackling laugh restricted to the odd roast or obscure gig forever, could we?

This week his Amazing Colossal Podcast debuted and...it's a podcast. It's Gottfried ensconced...

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Taking New Car Names for a Spin

(0) Comments | Posted March 25, 2014 | 12:01 PM

The 2014 Geneva Motor Show recently wrapped up in Switzerland, having rolled out a spectacle of both new car models and speculative concept cars as well. One of the more interesting features that ride shotgun with the unveiling of new car ideas is the fleet of new car names to...

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Defy Description

(0) Comments | Posted March 10, 2014 | 3:54 PM

Your brand name should be the one thing competitors can't take away from you. That's not the case if your name is too descriptive. The Trademark Trial and Appeal Board, the crime and punishment division of the United States Patent and Trademark Office (USPTO), doled out an important lesson last...

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Burning Candy

(0) Comments | Posted February 20, 2014 | 2:16 PM

A little over a month ago, the Skittles hit the fan when the Internet discovered that King.com Limited had trademarked the word "candy." Reaction ranged from "all other games with candy in their titles were in trouble" to "no one on Earth could ever utter the word candy...

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Love, Sex & Missed Connections (Film Review)

(1) Comments | Posted June 5, 2013 | 6:19 PM

Is 2013 The Year of the Kickstarted Movie? True, movies both short and long have been funded in whole or in part by the Kickstarter website before this year. And the film I'm reviewing here was shot a couple of years ago and made a very successful run...

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Reupholster Your Ears (Music Review)

(1) Comments | Posted May 1, 2012 | 3:16 PM

Just as many people think that the quote "Musick has Charms to sooth a savage Breast," comes from Shakespeare, lot of folks believe that new age meditation music has got to be bland and vapid or it just can't "transport you" to wherever it is your happy place happens to...

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Three Grains of Salt: A Comedy Tour For a Country in Need of Laughs

(4) Comments | Posted October 26, 2011 | 6:21 PM

What's got three heads, a wicked sense of humor and leans to the left? That would be Stephanie Miller's Sexy Liberal Comedy Tour.

Mostly powered by a social media campaign, the SLCT is making its way around the United States, touching down first in places where its humorous slant on...

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Goodbye to the Nice Guy With the Crazy Eyes

(2) Comments | Posted August 15, 2011 | 1:20 PM

Last week I wrote a goodbye to comedian Richard Carter, who was warmly remembered by those who knew him. This morning I heard about the passing of a another beloved veteran standup comic who I was fortunate to cross paths with a number of times over the years:...

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This Old Guy Walks Into a Comedy Club...

(0) Comments | Posted August 9, 2011 | 12:01 AM

Richard Carter, 1920-2011

I just learned that Richard Carter passed away at the age of 91 last month, over across the bay in Concord, CA. He was a war hero in WWII, an artist for the Deseret News in Salt Lake City and then, in his late 60's... he became...

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How Far Will Your Brand Stretch?

(2) Comments | Posted July 14, 2011 | 8:23 PM

Four simple rules to make sure your trademark is limber enough to play in the big leagues.

Clients looking for a new brand name often warn that it must be easy to spell (among a host of other concerns) when, in reality, that's a consideration that can have little bearing...

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Couch Potato Au Gratin (Movie Review: Fred and Vinnie)

(0) Comments | Posted May 11, 2011 | 2:15 PM

Fred Stoller shouldn't be the star of a movie.

That's what conventional wisdom would have us believe. He doesn't look like a movie star. He doesn't sound like a movie star. He doesn't act like a movie star.

All of which are precisely the reasons he's great as the star...

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