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Marc Hershon
Marc Hershon is a branding expert who helped to create the names for BlackBerry, Swiffer, nüvi and many other hit products over the past 25 years. Currently the Senior Manager of Naming & Writing at Landor in San Francisco, CA, Hershon also co-authored the business book, I Hate People! Kick Loose from the Overbearing and Underhanded Jerks at Work and Get What You Want Out of Your Job (Little, Brown and Company). In addition, he's the host/executive producer of Succotash, the Comedy Podcast Podcast.

Entries by Marc Hershon

Podcast Review: It's About Time Rockets' Red Glare, Pts. 1 & 2

(1) Comments | Posted August 28, 2015 | 2:31 PM

2015-08-28-1440786154-4151427-itsabouttime.jpegCharlie and Steve, refugees of the Great Terrestrial Radio Depression, hit the podwaves last year with their Cardinal James Show. This year, they've added to their workload by crafting It's About Time - "A time travel science fiction comedy romp through...

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Alphabet Soup

(0) Comments | Posted August 28, 2015 | 1:25 PM

Google's proven, in a genius move, that you don't have to be a branding genius to come up with a simple, effective name with impact. (Although it helps!)

When the new name for Alphabet, the new holding company, of which Google is just a portion, was announced this week, wags...

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Podcast Reviews: Thrilling Adventure Hour & WTF

(0) Comments | Posted August 21, 2015 | 10:22 AM

2015-08-21-1440166447-6958858-TAH.jpegIt's the end of an era. Or, rather, the echoes of an era's end. Live regular performances of Thrilling Adventure Hour came to a close months ago, but the podcasted segments of it kept on.

Until now.

This week episode 220...

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Podcast Reviews: If I Were You & Twinnovation

(0) Comments | Posted August 14, 2015 | 11:40 AM

First came the podcasts. Then came the podcast networks: Gimlet, WolfPop, SexPot Comedy. The list keeps growing -- mishmashed collectives of hard-scrabble podcasts -- mostly comedy-oriented but beginning to spread to other genres.

2015-08-14-1439563397-5323673-IfIWereYou.jpegThe latest groupage to splashdown in Podcast Bay is HeadGum,...

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Podcast Review: Ear Biscuits

(0) Comments | Posted July 31, 2015 | 7:23 PM

2015-07-31-1438384824-9621479-ear_biscuits.jpegThe new media landscape can be a confounding place, with new apps and ways to reach people constantly emerging, shifting, and changing. Who's keeping track of the players making a difference? "Internetainers" Rhett and Link (Rhett McLaughlin and Charles "Link" Neal), and their...

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Podcast Reviews: The Mild Adventures of Fred Stoller & The New Hollywood

(0) Comments | Posted July 25, 2015 | 11:54 AM

2015-07-25-1437840396-9370092-fred_stoller.jpegI was delighted to discover that The Mild Adventures of Fred Stoller has crept into Podcastland recently. Just three episodes in and the titular comedian/actor/writer (Maybe We'll Have You Back) is proving to be an engaging host as well.

This week's...

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Podcast Review: The David Feldman Show: Frank Conniff Returns!

(0) Comments | Posted July 17, 2015 | 11:30 AM

2015-07-17-1437146246-7177138-davidfeldmanshow.jpegIf you like your comedy podcasts focused on current news, with a salty (and sometimes buttery) spin, The David Feldman Show should be right in your wheelhouse. While Feldman can do a fairly straight-ahead interview with politicos and celebrities, an episode...

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Podcast Review: Hello From The Magic Tavern

(0) Comments | Posted July 10, 2015 | 7:00 PM

There are a number of podcasts that feature role playing games as they're being played, such as Earwolf's Nerd Poker, Penny Arcade, and Drunks & Dragons. Hello From The Magic Tavern touches on that genre, but the best way to describe the show is that it features characters...

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Podcast Review: The John Dredge Nothing to Do With Anything Show

(0) Comments | Posted July 3, 2015 | 9:52 AM

In a podcast world of longform interviews and multi-voiced chatterings, The John Dredge Nothing To Do With Anything Show is a long-titled breath of fresh air. This week kicks off the fourth season of the show -- it's from England and, similar to BBC television, each season is...

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Podcast Review: WTF with guest President Obama

(0) Comments | Posted June 26, 2015 | 8:39 AM

Yes, Obama said the N-word. But I'll get to that in a minute. The main thing is that it feels like podcasting just leveled up this week. Not that President Obama hasn't ever been on a podcast before. Heck, he started out having his own when he first...

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Podcast Review: A Twilight World of Ultimate Smoothness

(0) Comments | Posted June 19, 2015 | 9:45 AM

2015-06-19-1434684494-5797336-twilight_world.jpegNormally I'd review a single episode of a new podcast but that's not happening this time around, because A Twilight World of Ultimate Smoothness is a 6-episode mini-series produced by David Wilcox which, like a series by Netflix, was released all...

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Podcast Review: Pistol Shrimps Radio

(0) Comments | Posted June 12, 2015 | 10:04 AM

2015-06-12-1434117601-5858742-pistolshrimps.jpegThere's a new podcast, Pistol Shrimps Radio (eight episodes so far), that's the answer to the prayers of listeners who love the action of women's rec league basketball.

Sort of.

The LA-based Pistol Shrimps really exist (as featured in a

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Podcast Reviews: The Late Show Podcast and Mike and Tom Eat Snacks

(2) Comments | Posted June 5, 2015 | 6:36 PM

2015-06-05-1433543507-5526733-late_show.jpegDavid Letterman has said his last goodbyes and his show's set in the Ed Sullivan Theatre has been carted off, consigned to the showbiz Dumpster. Next up is Stephen Colbert, who is busy running test shows, whipping his writers into a frenzy to...

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Podcast Reviews: Henry and Heidi AND The Pauly Shore Podcast Show

(0) Comments | Posted May 29, 2015 | 11:15 AM

2015-05-29-1432912200-8356545-hh.jpegPodcasting is open to any and all, illustrated again recently by the entrance of musician, writer, journalist, publisher, actor, television and radio host, spoken word artist, comedian, and activist Henry Rollins, with his Henry & Heidi show hitting podcastland about 6...

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Podcast Review: The Smartest Man in the World, Coyotes

(0) Comments | Posted May 15, 2015 | 11:42 AM

2015-05-15-1431704298-6960555-proops.jpegConsistently funny and semi-educational (even the host disclaims the source of some of the information he spouts during the course of The Smartest Man in the World), host Greg Proops holds his own for an hour and a half of his...

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Podcast Review: Kill Me Now with Judy Gold

(0) Comments | Posted May 9, 2015 | 11:07 AM

2015-05-09-1431183702-8762849-kill_me_now.jpegNormally, when a new podcast hits the web, standard practice used to be to give it a few installments to find its voice. Not so much any more. Case in point is this week's new entry Kill Me Now, hosted by...

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Podcast Review: Gilbert Gottfried's Amazing Colossal Podcast, LIVE with Lewis Black

(0) Comments | Posted May 3, 2015 | 4:51 PM

2015-05-03-1430685643-7228276-GGACP.jpegIt seems I just recently reviewed Gilbert Gottfried's Amazing Colossal Podcast but I'm doing it again so soon because I simply couldn't resist his latest offering. A LIVE team-up of epic proportions in front of an audience at Caroline's in New...

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Podcast Review: First Laughs With Jason Crane

(0) Comments | Posted April 25, 2015 | 11:18 AM

2015-04-25-1429974895-749223-first_laughs.jpegComedy -- and comedians -- have been a large portion of podcasting since the inception of the medium. In fact, podcastery has turned out to be a major haven for standup comedians who have wanted and needed a place to showcase their material...

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Podcast Review: To The Manor Borne By Robots

(0) Comments | Posted April 18, 2015 | 2:48 PM

It's great discovering new entries to Podcastland, particularly those that push the boundaries of what we get to hear. While To The Manor Borne By Robots is largely comedy-flavored, it is also by turns social commentary, science fiction, mystery,...

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Podcast Review: How Did This Get Made? Lake Placid: LIVE!

(0) Comments | Posted April 11, 2015 | 1:10 PM

If you love to hate bad movies, you're likely already on the beam with How Did This Get Made? Hosted by Paul Scheer, Jason Mantzoukis, and June Diane Raphael. This podcast set the standard for bashing crappy cinema. Usually, the episodes happen in the dank depths of an...

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