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Marc Ostrofsky
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Blog Entries by Marc Ostrofsky

"Conversion Rate" Marketing: The Whole Point Behind Driving Traffic to Your Website

(0) Comments | Posted May 15, 2012 | 5:08 PM

The purpose of driving traffic to your online business is to get customers. Once a prospect lands on your site, you still have to convert that prospect into a buyer. You might be able to drive 100,000 visitors to your site, but your efforts aren't worth much if your site...

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15 Steps to Strong Keywords

(0) Comments | Posted March 12, 2012 | 4:32 PM

"What's in a name?" When it comes success on the Internet -- A LOT. That's why domain names comprise such hot Internet real estate.

Arguably, keywords are equally important to online entrepreneurs. Keywords can make you a fortune. And, there's no doubt about it, some keywords definitely smell sweeter...

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Providing "LEADs" to Financial Independence

(0) Comments | Posted March 5, 2012 | 6:39 PM

We've all heard a thousand times that lead generation is the key to any business -- after all, without potential buyers, what good is a product? But who knew you could get paid for just about every single lead you generate? Apparently, Malaika Schmidt and Amy Sheridan did.

Malaika and...

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Search Engines 101: Part 4 Vertical Search Is the Next Big Market

(0) Comments | Posted January 4, 2012 | 9:18 PM

Vertical search is search narrowly defined around a central topic, industry, niche, format, genre or location. Vertical search engines or websites that offer vertical search for a given topic can focus on travel, health and medicine, shopping, law, government, blogs or even geographical areas and municipalities.

Vertical search is a...

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Search Engines 101: Part 3

(0) Comments | Posted December 20, 2011 | 11:27 PM

If you want to truly understand the good, the bad and the ugly of search engines, I strongly recommend you read this. Keywords for a website need to be specific to the site or page on the site, relevant, applicable and clearly associated with the content on your page.

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    Search Engines 101: Part 2

    (2) Comments | Posted December 15, 2011 | 10:30 AM

    Advertising and Local Search

    Local search allows users to designate a geographical locality when they search for Keywords and phrases. The local-search search engine then restricts results to the location the user specified.
    Some of the larger local search sites are:

    • Yahoo! Local (local.yahoo.com)

    • Windows Live Local...

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    Search Engines 101: Part I

    (1) Comments | Posted November 22, 2011 | 10:48 AM

    Everyone knows what search engines are. But relatively few know how to use them effectively. Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site...

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    Traditional Marketing in an Online World: The Blinds.Com Story

    (1) Comments | Posted November 16, 2011 | 3:43 PM

    When you think of e-commerce in its simplest form, you think of a store (website), a product (or service), merchandising (online marketing), a way to take orders (a shopping cart) and a way to take money (a merchant processor). That's it!

    But you still have to provide value. You still...

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    New Internet Business Models: Find Your "Picks and Shovels" Opportunity in the Internet Gold Mine

    (0) Comments | Posted November 16, 2011 | 10:57 AM

    Not long ago the term business model was not exactly on the tip of everyone's tongue. Then, in the early to mid-1990s, business model became a catchphrase that described how a company makes money or saves money.

    For example, suppose a company needs a design for a logo or business...

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    BikeTiresDirect.com... Case Study in 'Reverse E-Commerce,' Sell then Buy

    (0) Comments | Posted November 7, 2011 | 9:19 AM

    In my book, Get Rich Click, I cover a lot of fascinating case studies that illustrate how the right idea can lead to a wildly successful online business. Opportunities present themselves every day -- to everyone. You just have to be alert and ready to act.

    One of...

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    Sell Before You Buy: 10 Steps to a Successful "Reverse E-Commerce" Business

    (0) Comments | Posted November 1, 2011 | 4:46 PM

    One of the most exciting opportunities posed by the Internet today is "reverse e-commerce." You can "sell before you buy" with virtually no limits! And it could not be simpler. Here are 10 steps to get you started with a successful reverse e-commerce business of your own.

    1. Go down...

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    7 Profitable E-Commerce Models for the Online Entrepreneur

    (1) Comments | Posted October 25, 2011 | 11:45 PM

    Over many generations, fortunes in the business world were made through buying and selling products in physical stores. Internet fortunes have been made buying and selling products online. While some Internet fortunes employed the traditional business model, many more (and bigger!) opportunities await the online entrepreneur.

    Here are seven different...

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    David vs. Goliath: Internet Entrepreneurship vs. Corporate America

    (2) Comments | Posted June 29, 2011 | 9:34 AM

    The smart, young entrepreneurs of today's generation are becoming successful by bringing new, innovative ideas to the table in terms of how to make products profitable via the internet, right under the nose of corporate America, the so-called "experts" in this field. How are these visionaries able to accomplish so...

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