The purpose of driving traffic to your online business is to get customers. Once a prospect lands on your site, you still have to convert that prospect into a buyer. You might be able to drive 100,000 visitors to your site, but your efforts aren't worth much if your site...

"What's in a name?" When it comes success on the Internet -- A LOT. That's why domain names comprise such hot Internet real estate.

Arguably, keywords are equally important to online entrepreneurs. Keywords can make you a fortune. And, there's no doubt about it, some keywords definitely smell sweeter...

We've all heard a thousand times that lead generation is the key to any business -- after all, without potential buyers, what good is a product? But who knew you could get paid for just about every single lead you generate? Apparently, Malaika Schmidt and Amy Sheridan did.

Malaika and...

Vertical search is search narrowly defined around a central topic, industry, niche, format, genre or location. Vertical search engines or websites that offer vertical search for a given topic can focus on travel, health and medicine, shopping, law, government, blogs or even geographical areas and municipalities.

Vertical search is a...

If you want to truly understand the good, the bad and the ugly of search engines, I strongly recommend you read this. Keywords for a website need to be specific to the site or page on the site, relevant, applicable and clearly associated with the content on your page.

Advertising and Local Search

Local search allows users to designate a geographical locality when they search for Keywords and phrases. The local-search search engine then restricts results to the location the user specified.
Some of the larger local search sites are:

• Yahoo! Local (local.yahoo.com)


• Windows Live Local...

Everyone knows what search engines are. But relatively few know how to use them effectively. Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site...

When you think of e-commerce in its simplest form, you think of a store (website), a product (or service), merchandising (online marketing), a way to take orders (a shopping cart) and a way to take money (a merchant processor). That's it!

But you still have to provide value. You still...

Not long ago the term business model was not exactly on the tip of everyone's tongue. Then, in the early to mid-1990s, business model became a catchphrase that described how a company makes money or saves money.

For example, suppose a company needs a design for a logo or business...

In my book, Get Rich Click, I cover a lot of fascinating case studies that illustrate how the right idea can lead to a wildly successful online business. Opportunities present themselves every day -- to everyone. You just have to be alert and ready to act.

One of...

One of the most exciting opportunities posed by the Internet today is "reverse e-commerce." You can "sell before you buy" with virtually no limits! And it could not be simpler. Here are 10 steps to get you started with a successful reverse e-commerce business of your own.

1. Go down...

Over many generations, fortunes in the business world were made through buying and selling products in physical stores. Internet fortunes have been made buying and selling products online. While some Internet fortunes employed the traditional business model, many more (and bigger!) opportunities await the online entrepreneur.

Here are seven different...

The smart, young entrepreneurs of today's generation are becoming successful by bringing new, innovative ideas to the table in terms of how to make products profitable via the internet, right under the nose of corporate America, the so-called "experts" in this field. How are these visionaries able to accomplish so...