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Marc Ruxin
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Marc is the founder and CEO of TastemakerX, a social, mobile game that allows users to express tastes and preferences by building virtual portfolios. TastemakerX will launch its initial vertical in the music space in early 2012.

Prior to founding TastemakerX, Marc was the Chief Innovation Officer at Universal McCann and McCann Erikson. In this capacity worked with media companies on cutting edge brand integrations, and developed groundbreaking cross platform programs with emerging media start-ups to create scalable digital marketing opportunities for clients. Before joining UM/McCann, Marc was chief operating officer of The Mill Group, the leader in commercial visual effects, and Beam.tv, the leading advertising digital asset management system. Before that time, Marc served as vice president of business development at iVast, the early leader in MPEG4 technology, and as vice president of business development and marketing at Eveo, Inc., one of the earliest use- generated content portals. Marc also worked for WPP Group, where he was an MBA Marketing Fellow and ultimately led West Coast new media strategy.

Marc sits on the Boards and Advisory Boards of numerous internet and technology start-ups in Silicon Valley as well as serving on the BoD of the San Francisco Film Society. He started his career in A&R at EMI Records. Marc has a BA from Hamilton College and an MBA from Columbia Business School, and lives in San Francisco with his wife and three children. Marc blogs about music and film at www.snoozebutton.com and the Huffington Post. .

Blog Entries by Marc Ruxin

Coachella and the Seven Rules for Attending a Summer Festival

(11) Comments | Posted April 19, 2013 | 10:41 AM

Almost by definition, "festivals" are extraordinary celebrations. As soon as you place "music" or "film" in front of the word you further extend the meaning. Every year for the past decade or so I have stuck my finger in the air to take the temperature of modern culture at a...

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All Things SXSW (Re)Considered

(1) Comments | Posted April 3, 2013 | 10:18 AM

If you went to SXSW 20 years ago, you would have been there to see and discover new music. You worked at a label or publishing company, or perhaps you were a journalist or PR rep. Sure, there were locals and college kids swaying next to you at the shows,...

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The Great Game of Music Discovery

(2) Comments | Posted March 5, 2013 | 2:48 PM

The wonderful thing about music is that there will always be another new band to love, and another song to rip you from reality and throw you into a more ethereal realm. With exponentially more music being made today than there was 30 years ago, music discovery has gotten considerably...

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The Bestest 2012, Filmmage

(0) Comments | Posted January 29, 2013 | 2:10 PM

Another great year for films large and small, but in reality I think it was the bigger films that were better than the smaller ones. Perhaps it's that the indie film marketplace has never been more difficult than it is today. Art house screens are disappearing and the ones that...

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The Best Tunage 2012

(1) Comments | Posted January 22, 2013 | 2:40 PM

This year, building a music discovery platform called TastemakerX, I was looking harder than usual at new music. I was doing this primarily to prove my thesis that music discovery is becoming increasingly more difficult. This is due in part to the enormous decrease in the costs of producing and...

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Coachella: Beautiful Music, Not Enough Bandwidth

(0) Comments | Posted April 23, 2012 | 7:32 PM

I've been going to Coachella for many years now and I have also been to almost every other festival of its kind, but somehow Coachella is different. In many ways, depending how you play it and like all great festivals, Coachella can be a genuinely spiritual experience. It is not...

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Music Matters

(2) Comments | Posted March 6, 2012 | 7:23 PM

If I were to look back at my life and choose the one thing that has mattered the most and defined me as a person, without question it would be music. I'm not sure when it started but somehow, imagined or real, I have this vague but powerful image of...

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The New Creative Department

(7) Comments | Posted June 20, 2011 | 10:22 AM

For those unfamiliar with the nuances and evolution of the advertising business, educated primarily through the wonderful fiction of Mad Men, conventional wisdom would signal that much of the power in the ecosystem revolves around charming and dapper creative types. And for much of the history of modern advertising, that...

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Coachella: Music, Culture and... Phones

(4) Comments | Posted May 9, 2011 | 4:54 PM

The resurgence of American music festivals over the past decade seems inversely correlated to the fate of the global music business. It is, however, the best possible microscope through which to observe the technologically enabled metamorphosis occurring in modern culture.

Coachella is perhaps the most important of these events,...

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The Bestest 2010 -- Tunage

(1) Comments | Posted February 1, 2011 | 5:16 PM

This year everything old seems particularly new again. Perhaps that is because I am now officially over forty, and I have been paying more attention to what is in the past than I ever did before. There was a time not so long ago when bands were empowered to communicate...

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The Bestest 2010 -- Filmmage

(2) Comments | Posted February 1, 2011 | 5:00 PM

I write this while sitting on a plane back from Sundance, where I managed to see eight films in 48 hours. To be at Sundance and dedicate yourself to films intensely, even for a few days, is one of the most liberating experiences I can imagine for a few reasons....

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Why Sundance and Its Filmmakers Resemble Silicon Valley and Its Entrepreneurs

(2) Comments | Posted January 31, 2011 | 9:35 AM

The closing evening of the 30th annual Sundance Film Festival seemed like an opportune time to ponder the similarities between two sets of oddly kindred spirits.

"It took 10 years, innumerable false starts, five maxed out credit cards, and an unending sea of small bridge loans, and help from...

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The Social Network and the Real Social Network

(3) Comments | Posted October 11, 2010 | 6:37 PM

The Social Network is a work of inconsistently accurate but hugely compelling filmmaking. It is a rare highbrow popcorn flick, filled with obviously overly-literate college kids and the brooding air of espionage and urgency. It is best to assume that the storyline progresses somewhat linearly along a basic trail of...

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The Death of Touch and the Lost Joy of the Unexpected

(18) Comments | Posted June 29, 2010 | 2:24 PM

In a cab heading south from Santa Monica to LAX a few weeks ago, I am immediately struck by a profound gap in the landscape. At once, I am reminded to take time to mourn for something very specific for a moment or two before it disappears completely. Among the...

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Why Coachella (and All Live Music) Matters

(0) Comments | Posted May 18, 2010 | 2:53 PM

In the weeks that have passed since the close of the 2010 Coachella Festival, I find myself compelled to write a few words on its unique importance. For those unfamiliar with the decade old music festival that rages for three days in the desert near Palm Springs, it has become...

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The Bestest Tunes -- 2009

(1) Comments | Posted February 2, 2010 | 1:30 PM

The business of music seems to be forever spiraling towards something that seems like a bottom, despite the fact the black hole is still largely out of site. This doesn't keep artists and fans from uniting in that universal bliss flowing from the discovery of a wonderful song at the...

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The Bestest Films 2009

(2) Comments | Posted February 1, 2010 | 10:39 PM

The Bestest 2009 - Filmmage
There seemed to be fewer films that will stand the test of time this year than in the past, but that is not to say there weren't a handful of gems. For me the most important filmic discovery was jaw dropping accessibility provided...

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I Hate Airplane WiFi: The Last Bastion of Unreachable Tranquility Disappears Forever...

(13) Comments | Posted January 14, 2010 | 4:45 PM

Long before a handful of companies that will no doubt become recognizable names in the very near future (GoGo and Row 44) were anything more than long term, expensive business plans, I began to dread their existence. For me airplane trips, long and short, have always been an oasis of...

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