Marc Stoiber

I admit it. I'm a sucker for big, bold innovation. It gets headlines, and reassures our belief in human ingenuity.

A great example is HP's flexible display. I was introduced to this research project at an innovation conference last year, and was captivated by its promise of potentially...

I had a great talk the other day about the timing of innovation with Rahul Raj, Director of Sustainability and Merchandising Innovation at Wal-Mart.

We were introduced through colleagues at Sustainable Brands, a conference Raj is speaking at this June. As we'd both attended several SB...

We live in a time of unprecedented chaos. Whether it's economic, environmental, technological or cultural uncertainty, the world we inhabit isn't easy for people, or brands to navigate.

Comfort would certainly come from predictability. Unfortunately, prognostication is a dangerous game. Consumer trends may seem logical in hindsight -- but they're...

Richard Branson is an entrepreneur who understands how business can shape a more sustainable world. Consider this quote from his book Screw Business As Usual: "Never has there been a more exciting time for all of us to explore this great next frontier where boundaries between work and...

Last summer, OgilvyEarth released Mainstream Green, a significant study on why mainstream consumers weren't buying into the green movement.

Mainstream Green noted that the majority of consumers were 'light green' and willing to act sustainably, but the incentives simply weren't motivating.

I've written and lectured quite...

I had an interesting conversation on innovation with John Viera, global director of sustainability and vehicle environmental matters for Ford. Viera was in town speaking at the GLOBE 2012 Conference.

The company has long embraced sustainability in its operations, consistently innovating greater and greater efficiencies -- the sort...

The concept of brand has rippled, or expanded, greatly with the rise of sustainability.

Suddenly, it isn't all about limiting interaction to times revolving around consumption. Companies are thinking about how the consumer can do more, impacting the environment during use or at disposal, for example. And they're also going...

Humans are suckers for shiny objects. Whether it's Star Trek or Sharper Image, we love to believe in the promise of future tech.

Shiny futuristic innovations are a big part of sustainability. Hydrogen fusion, fuel cells, solar farms... we love them for the promise and possibilities they hold.

Forty-eight hours ago, I was blissfully unaware of Joseph Kony. Today, I'm one of the 74 million people and counting who have just discovered he's a nasty character, that we have to arrest him in 2012, and that the whole world has time to watch a 30 minute...

Innovation is the new synergy. A word that sounds sexy, but is so overused it has virtually lost any meaning.

Contrast that with actual innovation, which seems to be getting a bit rare. As David Brooks wrote late last year, about the only thing a time traveler...

Morten Schroder of Van Houtte Coffee knows something about being a sustainability leader.

In fact, Van Houtte has a long, proud history of adopting sustainability measures, even before a clear ROI matrix has been established. (The latest example is Van Houtte's implementation of Renewable Natural Gas,...

When it comes to green, virtue doesn't work.

That is the sadly obvious conclusion reached by the New York Times' John Tierney a few weeks back.

Ever since the Kyoto Protocol imposed restrictions in industrial countries, we've made it our objective to create less carbon dioxide...

Green innovation is a hot topic in the US. Ideologues for the status quo (many of them in Congress) believe it will cost industry money, and leave us lagging behind foreign competitors who don't have to jump through eco-hoops.

That's why I read Roland Hwang's update from Detroit...

Daniel Epstein is the co-founder of the Unreasonable Institute, an international accelerator for startups focused on addressing social and environmental challenges.

Every year, aspiring entrepreneurs from around the world vie for a coveted six week 'Summer Institute' bootcamp at the Institute's Boulder, Colorado headquarters. They're...

This spring, Alabama was hit by terrifying tornadoes that ripped through centers like Birmingham. Although today's priority must be creating permanent shelter for the victims, there is an incredible opportunity to do much more.

The focus of this conference is how to rebuild using sustainable technology to create...

There is a revolution happening in North American medicine. If successful, it will educate and empower consumers, introduce us to a world of new cures, and leave most of us wondering, 'Why didn't we do this 50 years ago?'

I'm talking about the integrative model of pharmacy, personified by companies...

This article is based on a speech presented to the Canadian SRI Forum June 20, 2011, and the IAC Conference July 8, 2011.

About two months ago, Joel Makower posted a story titled "Green Marketing Is Over." Makower believes green marketing as we know it has failed us...

Capitalism was founded on a simple principle: I create a product or service that provides you with a benefit, and you pay me. You're rewarded with a sense of well-being, and I'm rewarded with money. Both of us walk away happy.

There are two catches, however.

The first is that...

Every successful innovation has three key components: an insight driven by a real consumer problem, an idea that solves the problem, and communication to let people know their problem has been solved.

What fascinates me is the way great entrepreneurs unearth insights the rest of us overlook. Or in...

I'm a creative director with a passion for innovation, brands and sustainability. When I write, it tends to be on topics that touch on all three. It's a fascinating space, with no shortage of inspiration.

So I was a bit surprised to get a note a few weeks back...