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Marc Wayshak
Marc Wayshak is the bestselling author of two books on sales and leadership, Game Plan Selling and Breaking All Barriers. As a sales strategist, Marc created the Game Plan Selling System to revolutionize the way salespeople, entrepreneurs and companies approach selling. Marc’s sales strategy is based upon his experiences as an All-American athlete, Ivy League graduate and startup entrepreneur, as well as years of research, training and selling. He holds an MBA from the University of Oxford and a BA from Harvard University. To read more from Marc, visit his daily blog.

Entries by Marc Wayshak

Rolling With the Punches: Heavy Hitter John Fish on How Early Challenges Shaped His Career

(0) Comments | Posted October 2, 2014 | 11:06 AM

John Fish is chairman and CEO of Suffolk Construction, a nationally-ranked general building contractor based in Boston that pulls in about $2 billion of annual revenue, making it the largest building company in New England.

Fish reports a 3:30 AM rising time, which seems a necessity because in addition...

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What Twitter Founder, Jack Dorsey, Teaches Us About Marketing

(0) Comments | Posted December 6, 2013 | 7:55 PM

As a teenager, Jack Dorsey developed dispatch routing software for taxi cabs. During this time, he was intrigued by the way taxis could briefly update others on their whereabouts. Soon, he began to contemplate developing an online program that would allow everyday people to send short messages to others in...

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Never Drop Your Prices Again! How to Stop Selling on Price

(0) Comments | Posted October 10, 2013 | 5:56 PM

I was recently at Lord & Taylor with a close friend of mine when she held up two pairs of high-heeled shoes. Both pairs were black, appeared similar and looked pretty to me. "What do you think each pair of shoes costs?" she asked.

"Well, this is a nice place,...

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5 Questions You Should Ask in Every Selling Situation

(0) Comments | Posted September 13, 2013 | 2:20 PM

Over 500,000 startups are born each year in the United States alone.

Impressed by that number? Don't be -- because 50 percent of those startups fail within their first year. And, within the next four years, another 50 percent or more will fail. The environment for small business...

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Miley Cyrus, Marketer Extraordinaire? 5 Marketing Lessons From Her Infamous VMA Performance

(12) Comments | Posted September 4, 2013 | 10:39 PM

Just days after Miley Cyrus' controversial VMA performance, the pop star's newest single, "Wrecking Ball" -- which debuted the day of the VMAs -- had been purchased and downloaded 90,000 times. The song debuted at No. 13 on Billboard's Top Digital Songs chart.

Coincidence? Definitely not.

Miley's stunt worked...

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5 Reasons Most Small Business Owners Suck at Selling (Don't Let It Be You!)

(0) Comments | Posted August 29, 2013 | 10:24 AM

I'm just going to up and say it: Most small business owners suck at selling. I say that with certainty for two reasons. One, I have worked with hundreds of small business owners to help them develop their strategy, and most were a disaster at first. Two, I myself was...

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Why Every Business Needs a Referral System

(6) Comments | Posted August 16, 2013 | 11:57 AM

In today's world of Yelp reviews and Google searches, it's easy for businesses to forget about the power of customer referrals. You see, prospects are bombarded by loud advertisements and slick salespeople all day long. But that's far from what they really want.

What they really want...

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The (Successful) Lazy Man's Approach to Achieving Goals

(8) Comments | Posted August 8, 2013 | 1:18 PM

Growing up, most people are taught variations of this mantra: "The harder you work, the more you'll accomplish." It's no surprise, then, that they end up putting in long hours at work, skipping vacation time and burning the midnight oil to reach their goals.

But in reality, they're making it...

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5 Ways to Get Strong Referrals -- and Lots of 'Em

(0) Comments | Posted July 29, 2013 | 5:25 PM

Running a small business in today's economy requires a departure from conventional business rules. In order to sell a product or service, businesses can no longer rely upon old-school sales tactics of bygone eras: Prospects are overwhelmingly distrustful of the traditional sales pitch, they're busier than ever and they have...

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5 Must-Know Tips to Finding Customers on LinkedIn

(0) Comments | Posted July 25, 2013 | 6:12 PM

"Social media is a waste of time for small businesses!"

Just the other day, as I sat enjoying a latte at my local Starbucks, I overheard someone shouting those words to a colleague. My latte suddenly tasted a lot less sweet.

You see, it wasn't the first time...

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