Marco Bertozzi
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Started his career in TV, moving into digital in 2000. A founding member of Zenith Interactive Solutions, Zenith's then digital arm, he enjoyed the highs and lows of the digital revolution, leaving Zed in 2005 as Commercial Director. After a couple of years as Marketing Director for ZenithOptimedia Marco moved to Head of Digital for the agency in 2007. A change of scene in 2008 saw him heading off to run media, web dev, digital and Creative at TMP Worldwide.

Currently Managing Director of The VivaKi Nerve Center, EMEA, the future facing digital entity at VivaKi, he focuses on the three core pillars of Technology, Innovation and Partnerships. All these strategies are designed to help power the major agencies of ZenithOptimedia, SMG, Razorfish and Digitas. Core projects include leading the strategy for Ad Exchange trading across the VivaKi agencies and The Pool, the unique global innovation project based around video and tablets. Marco now sits as part of The Global VivaKi Executive Committee.

Entries by Marco Bertozzi

Data Privacy - Boom or Bust?

(0) Comments | Posted December 12, 2014 | 6:57 AM

It is fortunate for all of us that we don't see all the news all of the time, or become aware of all the futuristic ways companies are planning to engage with us. I recently read the book The Circle by Dave Eggers which paints a worrying picture of the...

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CES: Just Because You Can, Does Not Mean You Should

(0) Comments | Posted January 13, 2014 | 5:26 AM

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The annual pilgramage to CES this year created quite an impression. The big themes were relentless connectivity and tracking, the concept of the Internet of Everything from Cisco, basically the intersection of humans, objects and technology and finally wearable technology.

These themes provided...

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Linkedin Etiquette - Why Link and Not Shake?

(0) Comments | Posted March 25, 2013 | 10:18 AM

In the last two days I have had discussions about how to use Linkedin. When I say use I mean the etiquette of connections, why you connect and how you should behave once you have. You always assume everyone is in it for the same reason, but that is not...

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Did Apple Not Get the Memo From Its Customers?

(0) Comments | Posted January 25, 2013 | 3:56 PM

So $50 billion wiped off the company value and multi quarter underachievement. As an Apple fan boy of many years, I have started to change my views on Apple. The Galaxy and Android combination is becoming evermore attractive. Multiply me by many as well as the younger generation not seeing...

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Our kids Will Laugh When We Tell Them We had to Watch Ads

(0) Comments | Posted January 23, 2013 | 5:58 PM

The beginning of the end of being forced to sit through ads is already underway. Google is building a business on the back of skippable ads. The concept of skipping ads you do not want to watch is entering our ecosystem like water pouring through a leaking dam. No matter...

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Naked Wines - A Masterclass in Customer Relations

(0) Comments | Posted January 21, 2013 | 6:40 AM

Have you heard of Naked Wines? Do you like wine? Then you should check it out In our industry we talk a lot about customer engagement and CRM / social media usage and often talk about AMEX or Starbucks as the benchmark. There is one company that in my experience...

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CES My Overview: Content and Technology at Odds When it Comes to Mobility

(0) Comments | Posted January 18, 2013 | 2:24 PM

CES never ceases to astound, not least because the sheer scale is incredible. Over 150,000 people gathered this year to see the onslaught of new gadgets and software, with over 20,000 new products being launched. However this year I was less surprised by the products being launched.

Yes there were...

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Will Millennials Ever Know Serendipity?

(0) Comments | Posted January 17, 2013 | 7:30 AM

Apart from loving the word, I wanted to write about Serendipity as I sometimes wonder whether it is going to be a rare thing for coming generations. For those that are not sure the definition of Serendipity is basically about coming across something pleasant by accident. Now I started thinking...

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