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Margaret Heffernan
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Margaret Heffernan is a businesswoman who now writes about business because nothing she read captured the reality of running companies.

She spent thirteen years working for one large corporation - the British Broadcasting Corporation - where she wrote, directed and produced radio plays and documentaries. Moving to television, she designed and executive produced plays and documentaries, including a thirteen part series on The French Revolution for the BBC and A&E. The series featured, among others, Alan Rickman, Alfred Molina, Janet Suzman, Simon Callow and Jim Broadbent and introduced both historian Simon Schama and playwright Peter Barnes to British television. She also produced music videos with Virgin Records and the London Chamber Orchestra to raise attention and funds for Unicef's Lebanese fund.

Leaving the BBC, she ran the trade association IPPA, which represented the interests of independent film and television producers and was once described by the Financial Times as "the most formidable lobbying organization in England."

In 1994, she returned to the United States where she worked on public affair campaigns in Massachusetts and with software companies trying to break into multimedia. She developed interactive multimedia products with Peter Lynch, Tom Peters, Standard & Poors and The Learning Company. She then joined CMGI where she ran, bought and sold leading Internet businesses, serving as Chief Executive Officer for InfoMation Corporation, ZineZone Corporation and iCAST Corporation. She was named one of the Internet’s Top 100 by Silicon Alley Reporter in 1999, one of the Top 25 by Streaming Media magazine and one of the Top 100 Media Executives by The Hollywood Reporter. Her "Tear Down the Wall" campaign against AOL won the 2001 Silver SABRE award for public relations.

In 2004, Margaret published The Naked Truth: A Working Woman's Manifesto about Business and What Really Matters (Jossey-Bass) and in 2007 she brought out How She Does It: How Female Entrepreneurs are Changing the Rules for Business Success. She is Visiting Professor of Entrepreneurship at Simmons College in Boston, she sits on the Council of the Royal Academy of Dramatic Art and she continues to work with businesses, write for magazines, in both the United States and United Kingdom. She is married with two children.

www.mheffernan.com

Blog Entries by Margaret Heffernan

Put Shorts On The Board

4 Comments | Posted November 21, 2011 | 18:51:00 (EST)

For the first time in my life, I got to teach a law school class last month. I was the guest of Frank Partnoy one of the best business writers I know. What's great about Partnoy is that he's worked on Wall Street, knows the law, understands economics...

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Is Daniel Kahneman Really the World's Greatest Living Psychologist?

12 Comments | Posted November 18, 2011 | 12:19:00 (EST)

If The Guardian and the BBC are to be believed, Daniel Kahnemann is the world's greatest living psychologist. This is quite a claim -- but is it true? Let's examine some of the candidates.

Albert Bandura is the most cited psychologist alive. That means that other academics quote...

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Eileen Fisher Comes to England (at Last!)

Posted October 11, 2011 | 03:47:53 (EST)

When I moved to the US in the 1990s, one of my first and best discoveries was Eileen Fisher. I'd never encountered the brand before so I was delighted by beautifully simple clothes, elegant, made from gorgeous fabrics, that all mixed and matched with each other and, apparently, with just...

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David Starkey: The Monster We Made

Posted August 24, 2011 | 13:50:43 (EST)

Many, many years ago, I produced David Starkey's first film for the BBC. A short film about my favourite Tudor, Henry VII, it wasn't Starkey's TV debut - he'd already appeared, clad in leathers riding a motorbike on Channel 4 - but he was still a media neophyte and still,...

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What Chinese Food Taught Me About Women's Leadership

Posted August 5, 2011 | 12:14:30 (EST)

Some years ago, I was running a company that represented independent film and TV producers in the UK. Among other things, we negotiated agreements between producers and the unions that were critically important to the industry. The electricians' union was particularly tough and heading into that negotiation was never going...

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The Willful Blindness of Rupert Murdoch

Posted July 19, 2011 | 20:00:00 (EST)

In the select committee today, Adrian Sanders asked the Murdochs if they were familiar with the term 'wilful blindness'. The silence was stunning and said everything.

After every institutional debacle, the arguments are the same: it was just a few bad apples. Nobody at the top is to blame. A...

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News Corp.'s Risky Governance

Posted July 18, 2011 | 15:33:00 (EST)

According to Bloomberg, News Corporation is now undervalued because of the scandals blighting its operations. Murdoch isn't an asset anymore; he's a liability. Hitherto awed and silent shareholders are, rather like MPs, getting their courage back. In suggesting that perhaps the company would benefit from different leadership, they...

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Have MPs Got Their Courage Back?

Posted July 18, 2011 | 08:54:16 (EST)

Why isn't the banking crisis as profound an outrage as the phone hacking scandal?

I appreciate that everyone has phones and therefore can understand how obnoxious phone hacking is. Like everyone else I share the revulsion that followed the revelation that Milly Dowler's phone had been hacked. And yes I'm...

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Is There Hope for Business Graduates?

Posted July 15, 2011 | 15:14:14 (EST)

Last week, I received an honorary doctorate from the University of Bath, one of the top 10 universities in the UK. It was a doctorate in business -- and I received it one day after the revelations concerning News Corporation's hacking of phones owned by victims of crime.

This...

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The Wrong Idea: How Women's Careers Really Work

Posted July 15, 2011 | 13:05:23 (EST)

When my first child was two, my older sister said to me, "Your children need you more when they get older." At the time, I thought this was just another example of sibling passive aggression. Of course she, with three teenagers, was bound to imply that she had it hard...

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Rebekah Brooks: A Bad Case of Gatecrasher Syndrome?

Posted July 15, 2011 | 09:34:04 (EST)

Why did it take Rebekah Brooks so long to resign? Did she want to stay or did Murdoch want to keep her? We may never know. But the whole saga looks to me like a bad case of gatecrasher syndrome.

Gatecrasher syndrome afflicts members of minorities who enjoy rapid...

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The Wilful Blindness of Rupert Murdoch

Posted July 14, 2011 | 17:43:51 (EST)

After every institutional debacle, the arguments are the same: it was just a few bad apples. Nobody at the top is to blame. A few rogue, or over-zealous employees just went off piste. Then the full scale of the debacle emerges and another face-saving fiction emerges: no one could possibly...

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The PCC: When Sleeping Dogs Lie

Posted July 8, 2011 | 07:49:05 (EST)

David Cameron has acknowledged the press needs better oversight - but this isn't news. When the public was being abused by hacking journalists, what was the PCC doing? Nothing - because it has never actively looked after the interests of the public. That's not what it was set...

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Another Empty Gesture From Murdoch

Posted July 7, 2011 | 14:49:11 (EST)

Shutting News of the World looks like such a grand gesture. In fact, it's another attempt to look like something is being done -- while in fact changing nothing fundamental within News International.

Shutting the 168-year-old paper isn't a great sacrifice (although, since it was Murdoch's first UK paper,...

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Rebekah Brooks: The Queen of Willful Blindness

Posted July 6, 2011 | 07:24:25 (EST)

After every institutional debacle, the arguments are the same: it was just a few bad apples. Nobody at the top is to blame. Rogue employees just went off piste.

That argument was wrong in Abu Ghraib, in Enron, WorldCom, Countrywide, HBOS and it's wrong today at News International. The phone...

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Microsoft and GE Celebrate With Walmart

Posted June 23, 2011 | 19:48:16 (EST)

The Walmart victory is depressing and disheartening. But after the rage, two issues stand out which women should pay attention to.

It's Not Just Walmart
Walmart has been exceptional in its determination to admit nothing and fight to the bitter end, using the force of its financial muscle to...

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Beware the Students Who Want to Be Bankers Now

Posted May 19, 2011 | 13:11:19 (EST)

According to the Guardian, UK students are now queuing up for the privilege of becoming bankers. A shortage of jobs, together with historic levels of personal debt, is used to explain why supposedly idealistic young people are willing to work for an industry persistently characterized as brutal, venal...

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Reality Game Shows Hit Iraq

Posted May 7, 2011 | 19:29:37 (EST)

Finally reality TV game shows have found their mission. Not in the US. Not in Europe. But in Iraq the game show acquires dignity, mission and inspiration.

Three teams of three teenagers each have to make a one minute film. The first two are strangely poetic: one illustrates nation-building through...

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The Parallel Universe of Social Enterprise

Posted April 28, 2011 | 17:11:48 (EST)

I've just spent a week touring the U.K. with MBA students from the Simmons School of Management, led by Fiona Wilson. Our trip focused on companies that are good for people, the planet and profits. This is also variously called Conscious Capitalism or social entrepreneurship, and there's much...

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GE: Forget CSR, Pay Your Taxes

Posted March 28, 2011 | 19:47:18 (EST)

Rejecting the gloom and that which so many corporate antics inspire, business writers of late have taken to praising the companies that pursue purpose, articulate values and see for themselves higher values than just boosting the bottom line. And we admire those who embrace corporate social responsibility (CSR)...

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