Margaret Heffernan
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Margaret Heffernan is a businesswoman who now writes about business because nothing she read captured the reality of running companies.

She spent thirteen years working for one large corporation - the British Broadcasting Corporation - where she wrote, directed and produced radio plays and documentaries. Moving to television, she designed and executive produced plays and documentaries, including a thirteen part series on The French Revolution for the BBC and A&E. The series featured, among others, Alan Rickman, Alfred Molina, Janet Suzman, Simon Callow and Jim Broadbent and introduced both historian Simon Schama and playwright Peter Barnes to British television. She also produced music videos with Virgin Records and the London Chamber Orchestra to raise attention and funds for Unicef's Lebanese fund.

Leaving the BBC, she ran the trade association IPPA, which represented the interests of independent film and television producers and was once described by the Financial Times as "the most formidable lobbying organization in England."

In 1994, she returned to the United States where she worked on public affair campaigns in Massachusetts and with software companies trying to break into multimedia. She developed interactive multimedia products with Peter Lynch, Tom Peters, Standard & Poors and The Learning Company. She then joined CMGI where she ran, bought and sold leading Internet businesses, serving as Chief Executive Officer for InfoMation Corporation, ZineZone Corporation and iCAST Corporation. She was named one of the Internet’s Top 100 by Silicon Alley Reporter in 1999, one of the Top 25 by Streaming Media magazine and one of the Top 100 Media Executives by The Hollywood Reporter. Her "Tear Down the Wall" campaign against AOL won the 2001 Silver SABRE award for public relations.

In 2004, Margaret published The Naked Truth: A Working Woman's Manifesto about Business and What Really Matters (Jossey-Bass) and in 2007 she brought out How She Does It: How Female Entrepreneurs are Changing the Rules for Business Success. She is Visiting Professor of Entrepreneurship at Simmons College in Boston, she sits on the Council of the Royal Academy of Dramatic Art and she continues to work with businesses, write for magazines, in both the United States and United Kingdom. She is married with two children.

www.mheffernan.com

Blog Entries by Margaret Heffernan

How I Came to Hate McDonald's

(66) Comments | Posted April 11, 2013 | 7:00 PM

I haven't always hated McDonald's. When my kids were little and I lived in the US, they were as susceptible as anyone to Happy Meals and tatty toys that subsequently littered our sitting room. I believed that if they ate decent food most of the time, a little fast food...

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Power Under the Feet of Paris Marathon Runners

(0) Comments | Posted April 3, 2013 | 5:28 PM

This weekend the Paris marathon will attract a lot of attention, sweat and effort but the most miraculous part of the race may be a business lying right underneath the runners' feet. Under key parts of the course, PaveGen tiles will capture the kinetic energy of the runners and convert...

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Why Pick on Nurses?

(5) Comments | Posted March 26, 2013 | 4:26 AM

The medical profession is - and knows itself to be - endemically conservative and conformist. The rash of healthcare scandals we've seen - whether in mid-Staffordshire hospitals, Winterbourne View or homes for the elderly - all share the same characteristics: abuse happens out in the open where many people can...

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Myths and Realities of Whistleblowing

(4) Comments | Posted March 5, 2013 | 3:21 AM

The predominant myth surrounding whistleblowers is that they're cranks, madmen (and women) all with a grudge and mildly unstable. Movies like The Insider and The Informant reinforce the stereotype and it's fantastically comfortable for all of us to pillory these outsiders because as long as they're crazy, we are sane...

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Brussels Looks for Scapegoats

(1) Comments | Posted February 26, 2013 | 3:13 AM

A friend of mine recently returned from meeting with the Environment Agency bursting with indignation and frustration. He had gone to investigate why the Agency was doing so little in terms of funding new projects to address environmental problems or to take advantage of environmental business opportunities. The answer he...

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Rural England Under Attack: First Boles, Now McDonalds

(1) Comments | Posted November 30, 2012 | 1:15 PM

Driving through the south of France this summer I was struck by how badly French amour propre had defended what used to be one of the most beautiful and glamourous parts of the world. It is now littered with fast food joints, tacky hotels, supermarkets, billboards, What had, in the...

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The Silence of the Corporations

(0) Comments | Posted November 4, 2012 | 4:38 AM

The leader of any organization in the world must be watching the scandals that rock HSBC, Barclays, the BBC, New Corporation, GlaxiSmithKline, Ameridose, the Metropolitan police, parliament and the Catholic Church and thinking: 'there but for the grace of god go I.'

Because while it would be...

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An Epidemic of Wilful Blindness: Savile, Armstrong, LIBOR, HSBC...

(30) Comments | Posted October 30, 2012 | 7:31 PM

When I published my book on willful blindness, I believed strongly in my thesis - that the worst crimes are committed in public where everyone can see them but tries not to. But I had no idea it would be proved and proved again with such monotonous regularity....

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Trust Me, I'm a Banker?

(0) Comments | Posted July 21, 2012 | 9:46 AM

That was the gist of a presentation given by Richard Sermon, Chairman of the Advisory Board of the Lord Mayor's Initiative 'Restoring Trust in the City'. He was speaking at the "Trust and Integrity in the Global Economy" conference put on by Initiatives of Change at Caux.

Why...

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Do You Have to Lie to Get Ahead?

(4) Comments | Posted July 12, 2012 | 5:41 AM

The moral chaos of the financial services industry is throwing up some interesting cultural findings. Among these is a recent report by corporate governance experts, Labaton Sucharow, showing that a quarter of the financial services executives they polled believed that unethical or illegal conduct might be required for...

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Restoring Trust in Banks?

(3) Comments | Posted July 10, 2012 | 3:45 AM

I went to a very interesting dinner this week. Hosted by a senior banker, it included a number of other senior banking folk, several top consumer advocates, business leaders, a few social enterprises, PR advisors and a smattering of academics. The question: how might trust in banks be restored?

...
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A Simple Cure for the Banking System

(1) Comments | Posted July 3, 2012 | 7:23 AM

We bailed out the banks because we couldn't afford not to. We award absurd salaries and bonuses to bankers because we think we can't function without them. In any other context, being made to do something you know is wrong is a crime called blackmail; in banking it appears to...

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Why Bob Diamond's Pay Mattered

(1) Comments | Posted July 3, 2012 | 5:05 AM

When Barclays board tried to force through a massive pay deal for Bob Diamond, they looked weak. Now that he's been forced to step down, they look weak and stupid. The reason that the argument over Bob Diamond's pay mattered was that it put the relationship between CEO and board...

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Why We Don't Celebrate Mother's Day in our Home

(2) Comments | Posted May 8, 2012 | 1:07 PM

Everywhere I look, there are ads marking Mother's Day. Mostly they conform to stereotype: flowers, jewelry, perfume. Not a lot of books. Not many computers. Few tools. Little that's useful.

We don't go in for this nonsense in our household. Why? Because one day to celebrate mothers is ludicrously...

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Murdoch's Willful Blindness

(3) Comments | Posted May 1, 2012 | 7:19 AM

Last July I argued that Rupert Murdoch was guilty of willful blindness in his failure to see how pervasive phone hacking had become in his organisation, in his refusal to investigate it and his refusal to acknowledge what other people found. Now, it appears, the Culture Committee agrees with me.

...
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How Entrepreneurs Do Entrepreneurship - in Bath

(1) Comments | Posted March 26, 2012 | 8:20 AM

Every time I go to a conference about creativity and innovation, I'm struck by just how uncreative and dull they are: hideous bland venues that are too big and lack emotion house stale formats and dreary presentation. So setting a digital media conference inside Bath's Assembly Rooms was clearly something...

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Willful Blindness in Afghanistan

(0) Comments | Posted March 20, 2012 | 12:25 PM

Nobody should be surprised by Robert Bales' alleged rampage, killing 16 Afghanis. The amount of rage and pain in the U.S. military has been obvious to anyone close to the army for several years. In 2010, for my book Willful Blindness, I interviewed Cythia Thomas, proprietor of the...

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Put Shorts On The Board

(4) Comments | Posted November 21, 2011 | 5:51 PM

For the first time in my life, I got to teach a law school class last month. I was the guest of Frank Partnoy one of the best business writers I know. What's great about Partnoy is that he's worked on Wall Street, knows the law, understands economics...

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Is Daniel Kahneman Really the World's Greatest Living Psychologist?

(12) Comments | Posted November 18, 2011 | 11:19 AM

If The Guardian and the BBC are to be believed, Daniel Kahnemann is the world's greatest living psychologist. This is quite a claim -- but is it true? Let's examine some of the candidates.

Albert Bandura is the most cited psychologist alive. That means that other academics quote...

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Eileen Fisher Comes to England (at Last!)

(0) Comments | Posted October 11, 2011 | 2:47 AM

When I moved to the US in the 1990s, one of my first and best discoveries was Eileen Fisher. I'd never encountered the brand before so I was delighted by beautifully simple clothes, elegant, made from gorgeous fabrics, that all mixed and matched with each other and, apparently, with just...

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