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Nobody Knows Anything


Recession? What recession? Whether you're watching CNBC or just browsing through newsstands, that's what seems to be on everyone's mind. Are we in a disaster, heading for a disaster - or really pretty okay? Pundits on TV screen squack endlessly: we are going down the tubes, we are already at the bottom, or well, ya'know, it's not really so bad. Jack Welch says one thing, Warren Buffet says another. Our favourite witch doctors peddle hope and hysteria. Who should you believe?

Believe no one. Why? Because nobody knows. This parlor game of guessing the future, for all that it's laden with data and charts, is still just hocus pocus. The future (of markets and everything else) is not written and you can't steal a peak at the end of the book to see how it ends. The complexity of world markets is so immense that no one can model it, never mind predict it.

Looking back at the period 2001 to 2004 -- when we really were in a recession -- pundits stated repeatedly that the economy had bottomed out. And every time, they were wrong. When the recovery really started, no one noticed.

The smugness that comes from hindsight isn't germane here. What's critical and costly is how much time and effort everyone wastes trying to glean the unknowable. Prediction and speculation have no place in business. What does have a place -- what everyone should be doing -- is thinking about where we are today and identifying smart, sustainable strategies for dealing with it. Junk the fiction and concentrate on the facts.

The time taken to figure out whether we are in recession is time that could be better spent asking questions that can be answered: are our products as good as they could be? Are our relationships with customers as passionate as we need them to be? Do we know everything about our customers and their daily needs? Are we hiring the best people and keeping them? If, as Percy Barnevik once stated, most companies use only about five percent of their employees' intellectual capacity, are you doing anything to nudge that figure up?

Instead of trying to read the tea leaves, practice scenario planning; it's a great way to generate smart moves. Don't ask if we are in recession; rather, ask: assuming we are, where are the pressure points and what are we doing about them? Even if it turns out that there is no recession, you'll still be doing smart things in your company.

The sado-masochistic sport that is now TV business coverage is, for any serious executive, just displacement activity: fretting instead of fixing. Get off the coach and get back to work.

 
 
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08:29 PM on 03/02/2008
Re "employees' intellectual capacity" ... uh huh. Too many firms are sooooo 20th century, top-down driven. It's like, "Initiative is important -- we'll tell you when we want it."

I've been a boss and I've been just an employe. More than one company I've worked for was pushed right into the ground by management who ignored suggestions and criticism from staff. Maybe the real problem is, too many businesses in the New Improved Management Model are run by accountants and MBAs who don't even understand their own business.
07:36 PM on 03/02/2008
Effectively, it comes down to defining what we mean by the word we. Or if it is even possible to define a we that extends beyond me. Totally agree with the scenario planning idea. Another way of thinking about that is by looking at the range of probabilities for me (and of course, you can substitute your you for that me for this to be applicable) for which you first need to understand the difference between the two words possible and probable.

These are all concepts that require more than 30 second bites of time to actually understand and given all the attention that is being paid to the election and how little understanding there is about that whole thing, It's not surprising that looking at the economy from a probabilistic standpoint is not a popular thing to do.

Very interesting to note that one posted has concluded that Overpopulation is the cause of the current perceived situation in the world. Apparently, this is not the answer that Bill and Melinda Gates and their friend Warren Buffet have arrived at. Their efforts are directly focused on increasing population by decreasing the death rate in the fastest growing parts of the world. It's an interesting thing to consider given the amount of money that they are throwing at the situation.
07:03 PM on 03/02/2008
This economy is a confidence game being run on the middle, working and poor classes of America.

Well the jig is up and everybody knows it. The entire growth of the economy depends on more debt piled on the existing debt. Most people are deeply in debt and have no choice but to curtail their debt accumulation and start saving. This will tank the economy.

The best advice you could give is to say , hope for the best but be prepared for the worst. The facts are piling up, the chickens are coming home to roost and the hen house is mortgaged for more than it is worth.
02:15 PM on 03/02/2008
Yet somehow or other Goldman Sachs new, they just knew, that they had better exit the subprime market. Not that these boys had insider information, but something tells me that Las Vegas is fixed, Hollywood is plastic, yet the public spawned of santa and fledged on disneyland, are conditioned and even enamoured of the world as it exists.
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01:40 PM on 03/02/2008
Margaret, when you send a message through the Internet, it somehow gets through ... because there is more than one way for it to get there. The system is massively redundant and works at all levels.

It works that way because the Internet, originally ARPANet, was designed to survive a nuclear holocaust.

In the past forty years, our economy un-built all of the redundancy that it once had, always in quest of the "lowest price" and always assuming that nothing could go wrong. So today we see plants shutting down for lack of just-in-time parts that must travel 10,000 miles away ... and the factory down the street has been shuttered for years and the people who used to work there are on financial life-support.

If we want to genuinely be traders, the decision to source something locally, or internationally, or both must always be a viable decision that is actually within our grasp at all times ... and constantly subject to review. This has not been done, and the United States (as well as other countries) is paying the price for what is actually, in part, a pure management/policy/politics failure. A strong economy is actually highly redundant, not highly specialized.
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joebaggadonuts
Civilization: Evolutionary pathway of choice.
06:37 AM on 03/02/2008
Margaret,

The TV is for suckers. It's push media, it survives by pushing fear and hope and other emotional buttons. Of course they spend their time fretting. It pays their bills.

And of course you are right, that we should not be sucked into it.

Thanks for saying so.
02:59 AM on 03/02/2008
Ms. Hefferman,

Your suggestion is perhaps one of the better ones currently floating through our ether.... "get back to work"

Don't believe any of the experts who seem always to remain well within the safe confines of unassailable hedged waffling while feigning confidence.

CNBC and their friends can't conduct a revealing interview since not one of them seems to be gifted with an inquiring mind or appears capable of recognizing deceptive exhaust. They do seem ready, willing and able to acquiesce to pharisaically delivered platitudes.

America has to adjust some of its behavior.....

http://pacificgatepost.blogspot.com/2008/02/rebounding-us-economy.html

It is obvious the economy is slowing. It is also evident that America has the tenacity and capacity to rebuild confidence.
11:13 PM on 03/01/2008
your right on, the answer is everywhere...I cant believe that Bushheros, didn't know what they were doing, with the war in Iraq, the first pr. started with 9/11 speach....While he was talking I said,. he's after Iraq. The dollar was up for grabs, when billions arrived, to support the new gov. suit cases of money passed out like fried egg sandwiches,print on you americans the ink never drys out. I wonder does Bush and Co. plan on living in Dubai...Whats with all the new airports? They speculate that 3-6 Trillion is the cost of this six year deal. We have been pluck like a fresh turkey, the Hoover Dollars broke. Yes subprimes are evil, also subprime credit cards, but the American people never signed up for 3-6 trillions going to restructure Iraq...No country bleeding out like we have been,can regroup...To blame the American people for this freasco, is wrong......We have three branches of gov. and they all are equally responsible...stand up and admitt it.
04:36 PM on 03/01/2008
Yah your right to a point. However you fail to understand that speculation and greed is basically what brought us here and you are suggesting that people ask themselves if their products are being made well. The question is how do you change the system!!
04:26 PM on 03/01/2008
The only reason the economy seems unknowable is that the people paid to study it are often also paid to misrepresent it. Just about any science you can think of makes cause and effect the center piece of its findings. It is about prediction. Input A plus B results in C every damned time. I suggest to you that if we can crack the genetic code, go to the moon and come back, discover the cause of AIDS or predict even something as dynamic as the path of hurricanes, we can find the handle on economies.

Economics has become more about perception than prediction. It has lost the rudder of scientific endeavor completely, preferring instead to pitch a bromide in justification of the ridiculous, offering apology instead of analysis.

It is not that no one has the answers, it is that none of the business and government entities that ostensibly report to you, want YOU to have the answers.
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WASanford
I think, therefore I am mad as hell!
10:29 AM on 03/01/2008
But there are things that we can know!

It costs much more to feed my family than it did before, and my wages haven't gone up!

Gasoline costs so much more and increases so often that filling my gas tank has become a traumatic experience, and my wages haven't gone up!

All of those people who have been had their mortgages foreclosed are now renting, so my rent has gone up, and my wages haven't.

I can't tell you what your ROI (return on investment) will be, but I can tell you that if your counting on my business, it isn't going to be good.
08:12 AM on 03/01/2008
I awoke last night and my mind was reeling. Why? Why? Why? are we in the situation we are in? Then it occurred to me that the main reason we are concerned about the high prices, low paying jobs, shortages of nearly everything. . . except people. We have finally arrived at the place predicted many years ago by a scientist claiming our planet is and will be worse in OVER POPULATION.

Of course the solution to this dilemma is difficult, and not one any politician is willing to address.
08:25 PM on 02/29/2008
Margaret,

I wholeheartedly agree with you. At my company we use staggering amounts of manpower to forecast future sales with increasingly complex models. What is so dispiriting to someone like me (I seem to be the only one that knows that the exercise is a waste of time) is that from a business point of view, we would be better off taking those hours spent forecasting, and using them selling, developing strategies, developing new products etc ie doing something productive with them.
Whenever I propose a particular marketing plan or product development, I'm always asked what the ROI is on the investment.....why does no-one ever ask what the ROI is on all this forecasting?
08:18 PM on 03/02/2008
I disagree. It is not that case that nobody knows anything. Forecasting is difficult and the best you can hope for is some improvement. Statistics, after all, are not certainties and while it is often the case that simple models beat more complex ones. A good forecasting system has a huge ROI. (ps. I built one).
You want to know if we are in a recession, I'll tell you with a fairly high degree of accuracy. it is likely that we are. I used to forecast auto sales and when they go down the economy does with them. Auto sales have been tanking since last Oct., we are in a recession. (Contrast this, by the way, with the 2001 recession which was surprisingly mild. This is in part due to the huge interest subsidies that GM started after 9/11. In truth, GM kept us out of a bad recession.)
You want to know how bad and how long this one will be. That's a harder question and one that I decline to answer. This illustrates my larger point. It is possible to say some things with a degree of confidence.Then wise guys ask "ok smart guy now tell me this". At that point flushed with our own ego we make predictions that are not justified by the data and lose what little credibility we have. You can have a bite of the peach but not the whole peach. alas.