• Home
  • Politics
  • Media
  • Entertainment
  • Sports
  •  Comedy
  • Business
  • Living
  • Style
  • Green

Maria Eitel, president of the Nike Foundation, works with key players in economic and social development to achieve the foundation's objective of contributing to poverty alleviation. The Nike Foundation leverages business resources and skills to increase awareness and investment in adolescent girls in the developing world as an untapped resource in fighting global poverty.

Prior to becoming the foundation's first president, Ms. Eitel served as Nike Inc.'s first vice president for corporate responsibility. During her tenure, she saw Nike through the challenging global business environment of the late 1990s into the 21st century with the development and implementation of Nike's first corporate responsibility agenda, including labor practices, environmental sustainability, community investment, diversity and governance.

Formerly, Ms. Eitel served as European corporate affairs group manager for Microsoft Corporation where she managed corporate, public and community affairs initiatives for the company's European headquarters and 24 European subsidiaries from Paris, France. Before joining Microsoft in 1995, Ms. Eitel served as director of public affairs for the Corporation for Public Broadcasting and was senior manager of communications and community relations at MCI Communications Corp. From 1989 to 1992, Ms. Eitel served in the White House as deputy director of media relations and later as special assistant to the president for media affairs. She directed White House communications initiatives and programs, served as an official spokesperson for the president and managed Cabinet involvement in White House and communications initiatives. Her earlier career experience was as a reporter and producer in commercial and public broadcasting.

She serves on numerous boards and advisory groups including the Initiative for Global Development, the Acumen Fund, the World Bank Gender Action Plan, the World Economic Forum HIVAIDS Global Agenda Council, the Millennium Promise, and the Lakeside School in Seattle, Washington. Formerly, she served as a director of the Safeco Corporation, the World Economic Forum Global Governance Initiative, the Global Alliance for Workers and Communities, the National Academy of Sciences Committee on Monitoring International Labor Standards and Business for Social Responsibility, a business membership organization that promotes corporate social responsibility among global companies. Ms. Eitel speaks at numerous forums on corporate social responsibility, governance, human and labor rights, sustainable development, philanthropy and social entrepreneurs.


Born and raised in Everett, Washington, Ms. Eitel graduated with a BA from McGill University and an MS from Georgetown University. She is a graduate of the Executive Program at the Stanford University Graduate School of Business. In addition to her native English, she speaks fluent French.

Blog Entries by Maria Eitel

Davos Ends With Girls at the Forefront

Posted January 30, 2010 | 09:37 PM (EST)


After five amazing days, the World Economic Forum annual meeting is coming to an end, almost as quickly as it began. It's been a tremendous week -- full of fascinating sessions, provocative conversations with brilliant people and, of course, some good fun in between.

As I mentioned in my...

Read Post

Davos 2010: Girls' Session is Filled With Energy, Ideas and Action for Change

Posted January 30, 2010 | 02:02 PM (EST)


What a day. I think days at Davos are like dog years, or at least like two weeks of "normal" life. I'm stealing away from the "Women Leaders" dinner to quickly get this blog out.

I...we...all had high expectations for "Setting the Stage for the Girl Effect" workshop and,...

Read Post

Davos 2010: Anticipation Builds for "Setting the Stage for the Girl Effect"

Posted January 29, 2010 | 02:45 PM (EST)


Another early morning in Davos, but I woke up refreshed and excited in anticipation of what's to come today: the workshop "Setting the Stage for the Girl Effect."

Actually, I think I really began to get excited last night as I once again made my rounds to the evening...

Read Post

Issues of Girls and Women Throughout Davos 2010

Posted January 28, 2010 | 08:32 PM (EST)


I've attended Davos for the last seven years and I start off today's blog with a true confession of a rookie error.

Last night was the first big night of Davos gatherings. I started at the Clinton Global Initiative reception with President Clinton. He was in great form as...

Read Post

Day 1 at Davos: Girls, Economies and Green Innovation

Posted January 28, 2010 | 03:00 PM (EST)


One of my favorite sessions every WEF conference so far has been the very first. Yesterday's was an update on the global economy moderated by Michael Elliott of Time International. He kicked off the session with stimulating questions and brought out the best in a panel of great economic thinkers....

Read Post

Davos 2010 - Redesigning the World with Girls in Mind

Posted January 22, 2010 | 02:43 PM (EST)


Next week I'll be heading for the World Economic Forum Annual Meeting. It is always exciting to head off to Davos, Switzerland wondering what awaits us. The theme of this year's meeting is "Rethink, Redesign, and Rebuild" the world. That's a tall order, but if you've read my blog before,...

Read Post

Onward and Upward - Girls' Issues Make an Impact at TEDIndia and in Ethiopia

1 Comments | Posted December 2, 2009 | 03:14 PM (EST)


I recently returned from some wonderful, eye-opening, and unforgettable experiences in India and Ethiopia. In my previous blog I talked about the incredible energy at the WEF India Economic Summit. I was inspired by the passion and a number of girl champions that emerged from the plenary session--both on the...

Read Post

India Economic Summit Champions Investing in Girls

Posted December 2, 2009 | 12:43 PM (EST)


I sit on the flight from Delhi to London unable to sleep from all the excitement of the past few days, really the whole year. I am returning from the World Economic Forum's Summit in India and once again, as at previous economic summits, the importance of girls in the...

Read Post

At CGI and Beyond, World Leaders Say Girls Are the Key to Progress

Posted September 30, 2009 | 05:32 PM (EST)


The Annual Meeting of the Clinton Global Initiative, which just wrapped up, was a key moment in the movement to get girls on the global agenda and drive resources to them. Those organizations who have been doing this work for years were thrilled to see that we're finally beginning to...

Read Post

In the Face of Extraordinary Risk, Three Girls Demand Justice

Posted August 7, 2009 | 05:27 PM (EST)


Last week The New York Times' Nick Kristof wrote about a Pakistani girl named Assiya Rafiq who, at 16, was held captive and raped and beaten for a year. She finally made it to the "refuge" of a police station, where four officers took turns raping her all over...

Read Post

World Population Day Highlights Educating Girls

3 Comments | Posted July 10, 2009 | 08:50 PM (EST)


A quick note from Maria: the Nike Foundation's Managing Director, Lisa MacCallum suggested we take a moment to comment on World Population Day. Following is her take on things.

Today, Saturday, July 11, is the 20th annual World Population Day. Its whole goal is to raise awareness of global population...

Read Post

World Economic Forum: Progress Across Africa Depends on Girls

Posted June 15, 2009 | 07:55 PM (EST)


I mentioned last week that girls would be front and center at the World Economic Forum on Africa's session entitled "The Girl Effect in Africa." By all accounts, it was an amazing session. The Nike Foundation's Managing Director, Lisa MacCallum, served as moderator and shared this report:

For those not...

Read Post

Before the World Economic Forum on Africa, the Continent's Youngest Leaders Discuss the Keys to Progress

Posted June 9, 2009 | 01:34 PM (EST)


As anticipation builds for this week's World Economic Forum on Africa, many are not aware that another important summit took place in Cape Town last week. It didn't get the same attention, but its impact on Africa's future is equally profound.

The African Youth Summit, hosted by the British...

Read Post

Letting everyone in on a little secret: The girl effect is also about...boys and men

Posted March 31, 2009 | 09:05 PM (EST)


It's no secret I'm a passionate, shout-it-from-the-rooftops advocate of the girl effect - the positive social and economic change brought about when girls have the opportunity to participate. I wholeheartedly believe in the ripple effect that investments in adolescent girls have on everyone around them. I believe that girls have...

Read Post

What Does International Women's Day Mean If You're a Girl?

Posted March 4, 2009 | 10:45 PM (EST)


March 8th is International Women's Day. First proposed by German political Clara Zetkin in 1910, it was officially adopted in 1911 as a means to celebrate the economic, social and political achievements of women.

As we approach the centennial, it's time to start thinking about how the women of...

Read Post

Girls' Session Steals the Show at Davos

Posted February 3, 2009 | 03:41 PM (EST)


"The Girl Effect on Development" ranked fourth in session sign-ups among all panels at this year's World Economic Forum. In a meeting where people were tripping over each other to hear ideas about how to move beyond this economic crisis, CEOs and heads of state wanted to learn what girls...

Read Post

For the First Time in History, Girls Were All Over Davos

Posted February 2, 2009 | 09:20 PM (EST)


This year's Annual Meeting of the World Economic Forum has been unprecedented on many levels. I've blogged about the apprehension in the air, but I've also written about how the world leaders at Davos seem to be open to new ideas in a more significant way than ever before.

...
Read Post

Messages from Davos: Girls Are Not One-Dimensional

Posted January 30, 2009 | 12:24 PM (EST)


I've had some interesting conversations in Davos that underscore how the world's current failures are linked to our tendency to look at things one-dimensionally.

The other night I went to a dinner called "36 Hours in September: What Went Wrong?" The panelists were all men who had held positions...

Read Post

A Different Kind of Davos

Posted January 29, 2009 | 01:49 PM (EST)


It's a whole different Davos this year. In the past, the first day has typically been laid back. Everyone knows they're in for a long week and they build up to it. Not so this year.

There's a frenetic energy all around and a sense of urgency to hear...

Read Post

Girls Are on the Davos Agenda... Before It's Even Started

Posted January 28, 2009 | 05:33 PM (EST)


I promised to blog about the girl effect from Davos, but I have to admit I didn't expect the buzz to surface before the World Economic Forum's Annual Meeting had even started.

Yesterday I had coffee with Geeta Rao Gupta, President of the International Center for Research on Women....

Read Post