Maria Eitel, president of the Nike Foundation, works with key players in economic and social development to achieve the foundation's objective of contributing to poverty alleviation. The Nike Foundation leverages business resources and skills to increase awareness and investment in adolescent girls in the developing world as an untapped resource in fighting global poverty.

Prior to becoming the foundation's first president, Ms. Eitel served as Nike Inc.'s first vice president for corporate responsibility. During her tenure, she saw Nike through the challenging global business environment of the late 1990s into the 21st century with the development and implementation of Nike's first corporate responsibility agenda, including labor practices, environmental sustainability, community investment, diversity and governance.

Formerly, Ms. Eitel served as European corporate affairs group manager for Microsoft Corporation where she managed corporate, public and community affairs initiatives for the company's European headquarters and 24 European subsidiaries from Paris, France. Before joining Microsoft in 1995, Ms. Eitel served as director of public affairs for the Corporation for Public Broadcasting and was senior manager of communications and community relations at MCI Communications Corp. From 1989 to 1992, Ms. Eitel served in the White House as deputy director of media relations and later as special assistant to the president for media affairs. She directed White House communications initiatives and programs, served as an official spokesperson for the president and managed Cabinet involvement in White House and communications initiatives. Her earlier career experience was as a reporter and producer in commercial and public broadcasting.

She serves on numerous boards and advisory groups including the Initiative for Global Development, the Acumen Fund, the World Bank Gender Action Plan, the World Economic Forum HIVAIDS Global Agenda Council, the Millennium Promise, and the Lakeside School in Seattle, Washington. Formerly, she served as a director of the Safeco Corporation, the World Economic Forum Global Governance Initiative, the Global Alliance for Workers and Communities, the National Academy of Sciences Committee on Monitoring International Labor Standards and Business for Social Responsibility, a business membership organization that promotes corporate social responsibility among global companies. Ms. Eitel speaks at numerous forums on corporate social responsibility, governance, human and labor rights, sustainable development, philanthropy and social entrepreneurs.


Born and raised in Everett, Washington, Ms. Eitel graduated with a BA from McGill University and an MS from Georgetown University. She is a graduate of the Executive Program at the Stanford University Graduate School of Business. In addition to her native English, she speaks fluent French.

Blog Entries by Maria Eitel

Onward and Upward - Girls' Issues Make an Impact at TEDIndia and in Ethiopia

Posted December 2, 2009 | 03:14 PM (EST)


I recently returned from some wonderful, eye-opening, and unforgettable experiences in India and Ethiopia. In my previous blog I talked about the incredible energy at the WEF India Economic Summit. I was inspired by the passion and a number of girl champions that emerged from the plenary session--both on the...

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India Economic Summit Champions Investing in Girls

Posted December 2, 2009 | 12:43 PM (EST)


I sit on the flight from Delhi to London unable to sleep from all the excitement of the past few days, really the whole year. I am returning from the World Economic Forum's Summit in India and once again, as at previous economic summits, the importance of girls in the...

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At CGI and Beyond, World Leaders Say Girls Are the Key to Progress

Posted September 30, 2009 | 05:32 PM (EST)


The Annual Meeting of the Clinton Global Initiative, which just wrapped up, was a key moment in the movement to get girls on the global agenda and drive resources to them. Those organizations who have been doing this work for years were thrilled to see that we're finally beginning to...

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In the Face of Extraordinary Risk, Three Girls Demand Justice

Posted August 7, 2009 | 05:27 PM (EST)


Last week The New York Times' Nick Kristof wrote about a Pakistani girl named Assiya Rafiq who, at 16, was held captive and raped and beaten for a year. She finally made it to the "refuge" of a police station, where four officers took turns raping her all over...

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World Population Day Highlights Educating Girls

3 Comments | Posted July 10, 2009 | 08:50 PM (EST)


A quick note from Maria: the Nike Foundation's Managing Director, Lisa MacCallum suggested we take a moment to comment on World Population Day. Following is her take on things.

Today, Saturday, July 11, is the 20th annual World Population Day. Its whole goal is to raise awareness of global population...

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World Economic Forum: Progress Across Africa Depends on Girls

Posted June 15, 2009 | 07:55 PM (EST)


I mentioned last week that girls would be front and center at the World Economic Forum on Africa's session entitled "The Girl Effect in Africa." By all accounts, it was an amazing session. The Nike Foundation's Managing Director, Lisa MacCallum, served as moderator and shared this report:

For those not...

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Before the World Economic Forum on Africa, the Continent's Youngest Leaders Discuss the Keys to Progress

Posted June 9, 2009 | 01:34 PM (EST)


As anticipation builds for this week's World Economic Forum on Africa, many are not aware that another important summit took place in Cape Town last week. It didn't get the same attention, but its impact on Africa's future is equally profound.

The African Youth Summit, hosted by the British...

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Letting everyone in on a little secret: The girl effect is also about...boys and men

Posted March 31, 2009 | 09:05 PM (EST)


It's no secret I'm a passionate, shout-it-from-the-rooftops advocate of the girl effect - the positive social and economic change brought about when girls have the opportunity to participate. I wholeheartedly believe in the ripple effect that investments in adolescent girls have on everyone around them. I believe that girls have...

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What Does International Women's Day Mean If You're a Girl?

Posted March 4, 2009 | 10:45 PM (EST)


March 8th is International Women's Day. First proposed by German political Clara Zetkin in 1910, it was officially adopted in 1911 as a means to celebrate the economic, social and political achievements of women.

As we approach the centennial, it's time to start thinking about how the women of...

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Girls' Session Steals the Show at Davos

Posted February 3, 2009 | 03:41 PM (EST)


"The Girl Effect on Development" ranked fourth in session sign-ups among all panels at this year's World Economic Forum. In a meeting where people were tripping over each other to hear ideas about how to move beyond this economic crisis, CEOs and heads of state wanted to learn what girls...

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For the First Time in History, Girls Were All Over Davos

Posted February 2, 2009 | 09:20 PM (EST)


This year's Annual Meeting of the World Economic Forum has been unprecedented on many levels. I've blogged about the apprehension in the air, but I've also written about how the world leaders at Davos seem to be open to new ideas in a more significant way than ever before.

...
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Messages from Davos: Girls Are Not One-Dimensional

Posted January 30, 2009 | 12:24 PM (EST)


I've had some interesting conversations in Davos that underscore how the world's current failures are linked to our tendency to look at things one-dimensionally.

The other night I went to a dinner called "36 Hours in September: What Went Wrong?" The panelists were all men who had held positions...

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A Different Kind of Davos

Posted January 29, 2009 | 01:49 PM (EST)


It's a whole different Davos this year. In the past, the first day has typically been laid back. Everyone knows they're in for a long week and they build up to it. Not so this year.

There's a frenetic energy all around and a sense of urgency to hear...

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Girls Are on the Davos Agenda... Before It's Even Started

Posted January 28, 2009 | 05:33 PM (EST)


I promised to blog about the girl effect from Davos, but I have to admit I didn't expect the buzz to surface before the World Economic Forum's Annual Meeting had even started.

Yesterday I had coffee with Geeta Rao Gupta, President of the International Center for Research on Women....

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Girls Take Center Stage At The World Economic Forum

Posted January 26, 2009 | 04:59 PM (EST)


This week I'll be heading off to Davos, Switzerland with my colleagues from Nike, Inc. for the World Economic Forum's Annual Meeting. It's no surprise that the entire meeting will be focused on the global economic crisis. All the big names from business, government and the media will spend the...

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