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Maria Rodale

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Our Economic Problem: Where Will Growth Come From?

Posted: 08/24/11 11:11 AM ET

While I was on vacation recently, trying to forget all my problems, I couldn't help but notice the stock market plummeting. Oh, I tried not to pay attention. But being in business, it was hard not to. My very social littlest daughter made dear friends with two girls on the beach (she wasn't worried about the stock market one bit!). And it turned out their dad worked on Wall Street -- so at the end of the day, I couldn't help but ask him what he thought of what was happening.

"The problem is," he said thoughtfully and worriedly, "no one knows where the growth is going to come from." After all, stock markets and economies always thrive on growth, and the traditional means of growth are slowing around the world -- even in China. So, how can we continue to "grow" in a world where we have consumed more than we need, and destroyed our precious resources in the process?

For a moment, my stomach churned and I had a fleeting feeling that we are all doomed. But then I looked around. He and I, two random strangers who met because we were staying at the same hotel, were standing together at an event that was buzzing with excitement, sold out -- a major clue to our future of growth right before our eyes.

What was the event? Well, that's another random story.

I had pulled into the hotel that afternoon after a bit of sightseeing (OK, I confess, shopping!) to see a sign that said: "Farm fresh vendors park here." Happy-looking people wearing cool-looking clothes were mingling around. I stopped at the front desk to ask what was up, and they said it was a sold-out event, but as hotel guests we could attend. "Some Rhode Island local farm thing," the manager said. Well, of course, being me, MOI, Maria of Maria's Farm Country Kitchen, why would I even think of missing it?

It was a Farm Fresh Rhode Island Local Food Fest, and the festival happened to be honoring one of my dear friends, a fellow board member of the Rodale Institute, Michel Nischan, chef at the Dressing Room in Westport, Connecticut, and author of Sustainably Delicious. (I shocked the bejeezus out of him when I appeared at the reception!) Also being honored were the great, epic, amazing heroine of organic food for all, Nell Newman, of Newman's Own Organic, and their mutual friend and associate Gus Schumacher. All three of them are involved in Michel's nonprofit Wholesome Wave. I mean, what are the chances??!! We celebrated. We ate amazing food. I tried to keep track of my little one (and later found pages and pages of photos of her making faces in the awesome free photo booth). And we watched the sun set over the harbor as the sailboats passed by.



Nell Newman, Gus Schumacher and Michel Nischan

I'm getting to the growth part, truly I am.

As I was walking back to our cabin on the beach (and Lucia was flying down the path on her scooter), I thought about where the growth was going to come from, and it hit me. There is one thing that's still been growing, even during the darkest days of the recession: the organics industry. But not just the organics industry -- also the local food industry; the sustainable, renewable energy industry; and the services around health and healing industry. Sure, we are still small. But the organics industry, at $30 billion a year, is now bigger than the publishing industry. And part of playing the market successfully is picking something small that will grow big over time. (Trust me, I bought Amazon.com stock back when people thought it was a joke... who's laughing now?!)

Wouldn't it be amazing if the growth of our future came from industries that are actually making the world a BETTER place rather than sucking out the value, spitting out the waste, and leaving a trail of damage and destruction in their wake? Maybe this is our global tipping point -- the point at which the world realizes that you can't create healthy economies without having businesses and services that respect people and the planet. Wouldn't that be amazing and wonderful if it turns out to be true? Perhaps, if we believe it, we can make it true. After all, we've already accomplished much, much more than the early naysayers said we would.

I'm betting my money on the future growth of businesses that are organic, renewable, sustainable, and good for everyone. Organic growth is the only growth that actually improves things over time, rather than destroying things in the process.

Maybe nothing is random after all.

For more from Maria Rodale, go to www.mariasfarmcountrykitchen.com.

 
 
 

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MuckyPup
Think, Thank, Thunk
04:11 PM on 08/25/2011
I am hoping someone way smarter than me can explain to me why it is we absolutely must have a growth ecomony? Why can't we just go for sustainable?
12:39 PM on 08/25/2011
We pay too much attention to stock markets and to profits. In order to get growth the government needs to make life better for small and medium sized businesses. A healthy economy needs this small local businesses to not just survive, but to thrive. Buying off banks and allowing the super rich to pay less taxes is not going to help the country. Neither is ranking businesses on how much profit they make instead of the quality of their products, the treatment (including pay) of their staff and their customer service.
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Leader Newworldparty
09:45 PM on 08/24/2011
Growth comes from capitalism. Unfortunately, our country has become very socialist. Read more:

Socialism vs Capitalism
http://www.newworldparty.org/2011/08/socialism-versus-capitalism.html

Because of socialism (borrow, spend, deficits, debts), our economy has been fake for many years and has grown by stealing money from children. Read more:

Fake Economy
http://www.newworldparty.org/2009/01/fake-economy.html

Stealing from Children
http://www.newworldparty.org/2008/11/stealing-from-children.html
10:46 PM on 08/24/2011
You don't know the meaning of "socialism.". What we have is "corporatism."
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Leader Newworldparty
11:03 PM on 08/24/2011
If you know, then please define socialism and corporatism.

What percentage of the economy is run by the government and has the government's share been growing or shrinking? What percentage of the governments' debt is from social vs corporate programs? How many years have we been running deficits?
12:41 PM on 08/25/2011
too right Dan.

Corporationism/corporatism/selfish capitalism is a big cause of the problems in America. The rich are paying too little tax while squeezing the less well off out of their jobs. Thing is the situation won't change until big business is stopped from buying off the politicians.

Mind you, socialism doesn't work either... maybe social capitalism?
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MBryant
05:43 PM on 08/24/2011
This is the smartest and the most hope inspiring thing I've read this week - and I try to find things that are both. The first part is absolutely true - our biggest economic problem is that we have lost diversity in our economy and it has grown smaller and we really have no concept of how to reverse this shrinkage - all of our legacy formulae for growth seem inadequate. Many of our problems would be easier to work with if we only had growth. The economy seems to get smaller as we watch and then - right under our noses - the organic food industry - renewable power - these things grow from insignificant to impactful and keep on growing.... And they grow beause people want them to succeed and not fail - it is about believing..
Thanks for both of parts of this - the problem and the hope for a solution...
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chlai88
Change is the only constant
05:29 PM on 08/24/2011
Future successful sustainable businesses will also be responsive to society as well as the environment rather than simply being slave to balance-sheet profits. A new way of accounting for these measures need to be devised to reflect these new ways of valuing wealth.
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Rob Huggins
04:39 PM on 08/24/2011
I think this article is very short sighted. I have nothing against organic food, but I highly doubt that more expensive higher quality food is the product to bet on looking at an economic down turn. As much as I hate it, I have a feeling that Mc Donald's style monoculture mass production is the growth industry we face in the near future. There are a lot of hungry mouths out there, and they may just not be able to afford to buy organic.
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koos458
The Weather is Aways Nicer in Coos Bay
03:45 PM on 08/24/2011
The only growth and sustainability the people with the power are worried about is their net worth.
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stingjim
Conservative
03:28 PM on 08/24/2011
Here is a perfect example of How to Kill Growth.

Illinois started to create jobs as the national economy began to recover. But just when Illinois’s economy seemed to be turning around, lawmakers passed record tax increases in January of this year. Since then, Illinois’s employment numbers have done nothing but decline. Illinois' lawmakers voted to raise the state's personal income tax rate from 3 percent to 5 percent; and the corporate tax from 4.8 to 7 percent

Illinois lost more jobs during the month of July than any other state in the nation, according to the most recent Bureau of Labor Statistics report. After losing 7,200 jobs in June, Illinois lost an additional 24,900 non-farm payroll jobs in July. The report also said Illinois’s unemployment rate climbed to 9.5 percent. This marks the third consecutive month of increases in the unemployment rate.
The Income Tax hikes are driving out small business, while Obama-Care is killing both large AND small businesses.

Isn't this Obama's State of Hope and Change?
02:57 PM on 08/24/2011
Organic farming cannot sustain the Earth's population. There is no way out of this without a drastic reduction in the number of humans and/or a new source of cheap, plentiful, portable energy to replace petroleum.
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MBryant
01:42 PM on 08/25/2011
Organic farming can sustain the Earth's population. All we need to do to have sustainability in food is go vegetarian. We can then have higher quality food and not worry so much about quanitites of water and land. And it's going to happen - because humans adapt to survive and that's the sustainable answer.
02:24 PM on 08/24/2011
Yes indeed, where WILL growth come from?

Will it be a momentary return to more unsustainable growth, based upon a high burn rate of discretionary income spent on impulsive consumption? Not likely, given the diminishing economic status of the middle class.

Or will we have the insight to abandon the model of unending expansion in a finite world?

We might be able to goose the numbers in the near term by addressing our society's most critical ongoing problems through innovation, technology and education. Immediately within the grasp of possibility are renewable energy, medical efficacy, transportation efficiency, water, waste management, and as Rodale points out, healthful food production.

Long term, humankind will have to come to terms with the finiteness of this planet. Sure, dream big, never limit the possibilities. However, our most pressing problems generate their own timelines. Our responses may not be timely.

"Sustainability" is not just another buzz word. The concept will survive it's current popularity. Ongoing feedback from our world shows that our consumptive lifestyle choices that serve as drivers for our politics and economics, are no longer sustainable. The numbers tell the story. Our cantilevered expectations are not sustainable. There are no virgin frontiers to supply raw resources or to drain off population pressures. We have what is contained within the "lifeboat" and what we can make from it.

Our whole model needs retooling, re-conceptualizing. Patches and tweaks will not do in the longer term. Time to dust off a copy of "Small is Beautiful".
efunk1130
Obama 2012 baby!!
02:03 PM on 08/24/2011
"Wouldn't it be amazing if the growth of our future came from industries that are actually making the world a BETTER place rather than sucking out the value, spitting out the waste, and leaving a trail of damage and destruction in their wake?"

Couldn't agree with you more on this comment but the problem here is that the republican party is against all these things. They don't believe in global warming so in turn don't support renewable energy and the likes. They want to drill for more oil and they don't care about what shores they are destroying. And when it comes to health and wellness, the only thing they see wrong with what is happening now is that there is too much doctor malpractice suits. Some of them have gone as far as railing against michelle obama's campaign to fight childhood obesity (yes I'm talking about you Sarah Palin!) So really the problem we have with growth in this country is the republican party fighting to stop it!
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Nomccain
12:55 PM on 08/24/2011
Growth is not ever coming to this country again until businesses are discouraged from locating in other countries. Our corporate tax rate is one reason why these businesses go overseas and to other countries but there's other factors as well. They have become so greedy that lower taxes is not the only factor in this equation. They now want no unions, child labor, working conditions and hours of their choice, and absolutely no benefits. How can we compete with that considering our society is so spoiled with health coverage, vision coverage,dental coverage, vacations, short working hours and good working conditions and in some cases, collective bargaining. A start would be to penalize those who locate outside the U.S. and place a tariff on their goods coming into the country. A second thing would be to negotiate with these industries to see how close we can come to matching their overseas tax rates. Thirdly, we have to get a handle on illegal immigration which is ursurping our facilities and services and placing a burden on our local governments. If the federal government won't address this problem, then I propose that the states do so. Finally, we have to end these wars and cut defense spending and waste. These are things that no elected official will want to do so I say if they don't, fire them.
12:50 PM on 08/24/2011
The growth will come from food stamps and welfare checks according to the Obama administrations economic advisor.
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yogfthagen
01:16 PM on 08/24/2011
Because the last thing we want to do is pay workers a LIVING WAGE, so they don't NEED government assistance.
Or need to work two or three jobs.
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stingjim
Conservative
03:10 PM on 08/24/2011
How true. Spending other people's money
12:50 PM on 08/24/2011
Historically, people don't seem to riot if their bank accounts are robbed or their homes are taken away. What gets them to riot is if they don't have food. Start growing your own, and don't make excuses for not having learned how or for living in a city. Make it a priority, find those willing to help you, and make it happen. We were once a country where the vast majority lived on farms, yet modern farming is as much a market-driven entity as any other business. I am more advocating for the concept here of the "yeoman" farmer in U.S. history: Feed yourself first and sell your excess. And avoid at all costs being bamboozled by the promise of "growth markets".
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yogfthagen
01:17 PM on 08/24/2011
Kinda hard to grow your own food if you have no LAND.
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Rob Huggins
04:43 PM on 08/24/2011
No kidding, far less people owning, far more people renting, and rental companies aren't that happy when you are out in the common area harvesting your carrots. It would be fun to try though, for some reason I can't picture the little mousy rental manager stopping anyone.
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RadCenter
09:37 PM on 08/24/2011
http://www.communitygarden.org/
12:41 PM on 08/24/2011
Fascinating. So there are some industries where the customers don't find value in what they buy? In other words where value is "sucked out"? I learn something new every day.