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Marian Salzman
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“Loquacious and personable, Salzman is an attractive blonde with attractive smarts….While she quails at being thought of as some sort of Xena of zeitgeist, a sexy sociologist probing at our inner workings, the Connecticut resident has undoubtedly placed a finger on the country’s collective pulse.” —American Way (2009)

The Guardian (in 2007) wrote that she “radiates enough energy, one suspects, to power a small town and looks as if she has just stepped off the set of Sex and the City.” She has been credited with popularizing pop-culture buzzwords from singleton to metrosexual. She lives and breathes social media, and she knows what’s coming next. (Though she’s been known to show up for work with her pajamas still on under her clothes to give herself time to get it all done.)

She’s Marian Salzman, CEO of Euro RSCG Worldwide PR, North America, and Euro RSCG Life PR. She took over as ERWW PR’s president in August 2009, bringing laser-like focus to the agency’s social media and grassroots campaigning—a homecoming, as she had previously spent five years as chief strategic officer of Euro RSCG Worldwide. After just 19 months at the helm, Marian was named PRWeek’s 2011 PR Professional of the Year. She was also a finalist for PR Agency Team Leader for the PR News PR People Awards and finalist for Lifetime Achievement and Service Executive of the Year for the Stevie Awards for Women in Business (all 2010). In addition, her four-part series on the brain that she wrote for the Huffington Post won a 2011 Bronze SABRE (Superior Achievement in Branding and Reputation) award for Speech or Bylined Article, and it is a finalist in the Blog category of the PR News Platinum PR Awards for 2011. In April 2011, Marian was named CEO.

Before returning to Euro RSCG, she was CMO at global PR giant Porter Novelli. She drove Porter’s brand positioning and executed thought leadership, reputation management and social media programs, including the creation of Porter’s pop-up agency Jack + Bill, which in one year won PRWeek’s PR Innovation of the Year, the industry’s innovation SABRE and the top Bulldog Reporter award.

Named one of the world’s top five trendspotters, she has managed other trendspotters around the globe for more than 15 years. She has been CMO at JWT Worldwide, worldwide director of TBWA’s Department of the Future, and director of consumer insights and emerging media at Chiat/Day. With Jay Chiat, she co-founded Cyberdialogue, the world’s first online market research company, in 1992.

In addition to her closely watched and widely reported-on annual trends forecast, Marian has contributed regular trends columns to Forbes.com’s CMO Network and CNBC.com and written for Adweek, PRWeek, PR News and Marketing Week (U.K.). She currently blogs at eurorscgpr.com and eurorscgsocial.com.

She is a member of the mentoring board of Brown University’s Women in Business and an adviser to the Berlin School of Creative Leadership’s M.B.A. program. She created Tweet to ReMIND (ReMIND.org or #tweettoremind), a community-based effort to raise money and awareness for the Bob Woodruff Family Foundation, on whose board she used to serve. Marian is currently a member of the Agency Management Committee of the Council of Public Relations Firms and president of the Fairfield County (Connecticut) Public Relations Association.

Marian graduated from Brown University with top honors.

Blog Entries by Marian Salzman

Predictions for Thriving in the Near Future

(0) Comments | Posted January 24, 2013 | 3:13 PM

It's forecasting time again, this year with an added meteorological spin -- and let's hope I'm not tempting more weird weather with that expression. Seeing Sandy's damage to so many homes, including my own, got me thinking back over the many years I have been warning that extreme weather would...

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2013: The Year Fatigue Set In

(0) Comments | Posted January 18, 2013 | 2:02 PM

Keen trend watchers notice the way certain words rise up out of billions of conversations, evoking essential thoughts and feelings about the zeitgeist in a syllable or two. Current examples are "network," "communication," "community," "well-being," "awesome," "hardwired" and "mobile"; they're everywhere, all-purpose Swiss army knife words that defy simple definitions....

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Reconnecting to Reality With Native Cultures

(0) Comments | Posted January 11, 2013 | 11:31 AM

It's no coincidence that "native" is now becoming a trigger word in fashion and style. As modern life accelerates into a future that gets more virtual with every passing year, consumers are increasingly experiencing a sense of rootlessness. As growing numbers of us move jobs, cities and even countries, fewer...

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The Big Burg Theory

(3) Comments | Posted January 10, 2013 | 1:52 PM

Say "cities" and the negative associations come cascading out: noise, dirt, housing projects, shantytowns, concrete, crowding, crime, drugs, pollution, gridlock, stress, alienation. For many decades, people in the developed world flocked to live outside cities in suburbs or way out in the countryside, where they could escape all of that...

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The Rise of Africa

(3) Comments | Posted January 3, 2013 | 12:41 PM

Although the African continent is not yet a paragon of peace and prosperity, compared with even a decade ago things are looking way up. While many parts of the world have been struggling with flat or flagging economic growth, Africa looks set to carry on growing at a fair clip....

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What's Next for Places?

(0) Comments | Posted January 2, 2013 | 1:32 PM

If you had been offered a trip to Bilbao in the early 1990s, you probably would have asked, "Where is it?" and "What's there?" It's in northern Spain and, until 1997, with the launch of the legendary $228 million Frank Gehry-designed Guggenheim Museum, the best answer to that second question...

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Rethinking Quality of Life

(0) Comments | Posted December 27, 2012 | 10:17 AM

The financial meltdown of 2007-08 and the limping economy since then have prompted a range of fascinating responses and repercussions.

Anger and outrage have fueled movements such as the Tea Party in the United States and the Occupy movement in many countries, and maybe even contributed to the Arab Spring....

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The Future of Education: Constant Schooling

(1) Comments | Posted December 20, 2012 | 6:10 PM

Writer Thomas Friedman recalls his parents telling him, "Finish your dinner -- people in China are starving." Now with his daughters, he wants to say, "Finish your homework -- people in China and India are starving for your job." One glance at the most recent results...

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Dads: The New Moms

(8) Comments | Posted December 17, 2012 | 7:26 PM

At some point in the past few years, you have probably seen a dad out alone carrying Junior in a sling as he shops for the best-value diapers and formula. You can easily imagine an ambitious young woman studying hard for a prestigious career, looking forward to landing a job...

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What's Next for an Imperfect World?

(0) Comments | Posted December 13, 2012 | 5:03 PM

The quest for perfection has come so far that it's now taken for granted, especially in new media. Digital imaging software slims silhouettes and erases skin blemishes. Digital recording technology corrects a singer's wobbly pitch and fills out a weak voice, making anybody sound...

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Economies Go Alternative

(6) Comments | Posted December 11, 2012 | 6:00 PM

If you live in Greece or Spain or even in parts of the United States, that nasty gurgling sound is the economy going down the drain. The official economy, that is -- the one that gets tracked by the accountants and tax officials and economists who feature in the media...

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2013 Living: Austerity With Double-Dip Frugality

(2) Comments | Posted December 6, 2012 | 9:14 AM

In a world of seven billion people, it's hard to get a coherent picture of where things really stand on the economy. While millions of average consumers struggle to afford the rising cost of basic foods, millions more happily swallow the prices of the hot new...

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Make Solutions, Not Problems

(0) Comments | Posted December 5, 2012 | 9:30 AM

It's very easy to find people who think there's too much negativity. It's hard to find people who think negativity is a good thing. But if negativity is bad, why is there so much of it? Why is it so popular?

In news reporting, there are something like

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Sound of the Year for 2013: Co

(0) Comments | Posted November 28, 2012 | 5:00 PM

This is the first in a series of 14 posts expanding on Salzman's forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year's book, What's Next?: What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com....

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Citizens of Innovation Nation

(0) Comments | Posted September 27, 2012 | 6:53 PM

In my last post, I wrote about the capitals of Innovation Nation -- the cities and schools where creativity, entrepreneurialism and academia are intersecting to produce hotbeds of innovation. Now I'd like to look at who lives in and who leads Innovation Nation.

The importance of the...

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Innovation Nation

(0) Comments | Posted September 25, 2012 | 5:59 PM

Forget about life, liberty and the pursuit of happiness. What's really making America tick these days is innovation, an idea that has been on my mind a lot recently. This is a crucial time for the company I lead as we rethink our own innovation strategy and enjoy the clean...

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Eleven Years Later: Looking Back at 9/11

(0) Comments | Posted September 12, 2012 | 1:17 PM

Right after the horrendous tragedy of 9/11, I co-authored an op-ed about the effects of the attacks on the American psyche: shaken confidence, an all-too-keen awareness of lives ended and innocence lost. Much of that still holds true.

But with another decade between us and those terrible events, it's...

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The Brains That Bind Us

(8) Comments | Posted May 23, 2012 | 4:45 PM

It's Memorial Day weekend and many of us are preparing for barbecuing, beaching or just hanging out. But a note landed in my partner Jim's email inbox a few days ago that made me pause and think about the true importance of this holiday: honoring the valor of our soldiers,...

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Fearing Fear Itself

(3) Comments | Posted May 7, 2012 | 12:38 PM

In this election year, I've been on fear watch. Folks are fearful of everything from 2012 theories to GMOs to student loans taking over as the number one source of pain for college grads everywhere. A few years ago, I talked at length about the cult of anger our country...

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The All-New American Family

(39) Comments | Posted April 30, 2012 | 11:57 AM

I remember being blown away by An American Family, which was a compelling and unorthodox documentary miniseries when it was made back in 1973 that showed the world the "typical" American family was anything but. Much time has passed since the Louds captivated our psyches (HBO recently did its own...

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