Marian Salzman
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“Loquacious and personable, Salzman is an attractive blonde with attractive smarts….While she quails at being thought of as some sort of Xena of zeitgeist, a sexy sociologist probing at our inner workings, the Connecticut resident has undoubtedly placed a finger on the country’s collective pulse.” —American Way (2009)

The Guardian (in 2007) wrote that she “radiates enough energy, one suspects, to power a small town and looks as if she has just stepped off the set of Sex and the City.” She has been credited with popularizing pop-culture buzzwords from singleton to metrosexual. She lives and breathes social media, and she knows what’s coming next. (Though she’s been known to show up for work with her pajamas still on under her clothes to give herself time to get it all done.)

She’s Marian Salzman, CEO of Euro RSCG Worldwide PR, North America, and Euro RSCG Life PR. She took over as ERWW PR’s president in August 2009, bringing laser-like focus to the agency’s social media and grassroots campaigning—a homecoming, as she had previously spent five years as chief strategic officer of Euro RSCG Worldwide. After just 19 months at the helm, Marian was named PRWeek’s 2011 PR Professional of the Year. She was also a finalist for PR Agency Team Leader for the PR News PR People Awards and finalist for Lifetime Achievement and Service Executive of the Year for the Stevie Awards for Women in Business (all 2010). In addition, her four-part series on the brain that she wrote for the Huffington Post won a 2011 Bronze SABRE (Superior Achievement in Branding and Reputation) award for Speech or Bylined Article, and it is a finalist in the Blog category of the PR News Platinum PR Awards for 2011. In April 2011, Marian was named CEO.

Before returning to Euro RSCG, she was CMO at global PR giant Porter Novelli. She drove Porter’s brand positioning and executed thought leadership, reputation management and social media programs, including the creation of Porter’s pop-up agency Jack + Bill, which in one year won PRWeek’s PR Innovation of the Year, the industry’s innovation SABRE and the top Bulldog Reporter award.

Named one of the world’s top five trendspotters, she has managed other trendspotters around the globe for more than 15 years. She has been CMO at JWT Worldwide, worldwide director of TBWA’s Department of the Future, and director of consumer insights and emerging media at Chiat/Day. With Jay Chiat, she co-founded Cyberdialogue, the world’s first online market research company, in 1992.

In addition to her closely watched and widely reported-on annual trends forecast, Marian has contributed regular trends columns to Forbes.com’s CMO Network and CNBC.com and written for Adweek, PRWeek, PR News and Marketing Week (U.K.). She currently blogs at eurorscgpr.com and eurorscgsocial.com.

She is a member of the mentoring board of Brown University’s Women in Business and an adviser to the Berlin School of Creative Leadership’s M.B.A. program. She created Tweet to ReMIND (ReMIND.org or #tweettoremind), a community-based effort to raise money and awareness for the Bob Woodruff Family Foundation, on whose board she used to serve. Marian is currently a member of the Agency Management Committee of the Council of Public Relations Firms and president of the Fairfield County (Connecticut) Public Relations Association.

Marian graduated from Brown University with top honors.

Blog Entries by Marian Salzman

The Brains That Bind Us

(8) Comments | Posted May 23, 2012 | 4:45 PM

It's Memorial Day weekend and many of us are preparing for barbecuing, beaching or just hanging out. But a note landed in my partner Jim's email inbox a few days ago that made me pause and think about the true importance of this holiday: honoring the valor of our soldiers,...

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Fearing Fear Itself

(3) Comments | Posted May 7, 2012 | 12:38 PM

In this election year, I've been on fear watch. Folks are fearful of everything from 2012 theories to GMOs to student loans taking over as the number one source of pain for college grads everywhere. A few years ago, I talked at length about the cult of anger our country...

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The All-New American Family

(39) Comments | Posted April 30, 2012 | 11:57 AM

I remember being blown away by An American Family, which was a compelling and unorthodox documentary miniseries when it was made back in 1973 that showed the world the "typical" American family was anything but. Much time has passed since the Louds captivated our psyches (HBO recently did its own...

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Newscrafting the Future

(0) Comments | Posted April 5, 2012 | 12:21 PM

Normally when I speak or write, it's to comment on a new trend or the implications of breaking news -- the sort of stuff that's out there in the public spaces of the media. So at first, I thought speaking about social media at the American Association of Advertising Agencies'...

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The New Quarter-Life Crisis

(4) Comments | Posted March 21, 2012 | 3:24 PM

Now that the recession has retreated just a bit from American shores, we're being allowed to take a better look at its aftermath. To be frank, it's not pretty, especially for millennials and their parents. Many of the latter co-signed on student loans and must cope with the loss of...

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A Divided Union

(2) Comments | Posted March 14, 2012 | 12:21 PM

It was always a lofty idea -- maybe too good to be true.

As it was conceived, the European Union would unite a growing body of member states with a web of treaties and a single currency -- a kind of dollar for the United States of Europe.

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On Change

(2) Comments | Posted February 28, 2012 | 1:17 PM

It has been 19 years this week since the first World Trade Center bombing (hello, world, they hate us) and almost 17 years since Oklahoma City exploded at the whim of an American terrorist. I remember that time that had us all fearful, but without the tools to understand what...

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Am I Antisocial?

(2) Comments | Posted January 24, 2012 | 8:50 AM

I've started to think I might be. Not textbook antisocial, just allergic to phone calls and small talk. It isn't my fault, though, and I think you might be able to relate.

As the CEO of a public relations agency, my life is all about the business of...

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The Changing Face of Change

(0) Comments | Posted December 27, 2011 | 7:46 AM

As we fade to gray in 2012, it's due in no small part to the tearing down of traditions and an end of entitlement gone extreme.

Look for next year to lead to a new era and change in thought; it has been said that the Mayans...

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The New Social Order

(4) Comments | Posted December 5, 2011 | 6:12 PM

Does the notion of "me time" almost always mean "we time" in this decidedly social age (even if me plus one or more is virtual)?

I wonder what Greta Garbo (who infamously crafted a reluctant catchphrase in the movie Grand Hotel: "I want to be alone") would think of alone...

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A Cloudy Forecast for Screenagers

(0) Comments | Posted November 22, 2011 | 10:31 AM

In the late '90s, Douglas Rushkoff's book Playing the Future introduced the term "screenager:" a teenager who spends a lot of time at a computer screen sending emails and instant messages, downloading music and movies, playing games and cruising around online. Cut to 15 years later, and we are all...

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My Latest Preoccupation

(2) Comments | Posted November 11, 2011 | 12:32 AM

Ladies and gentlemen of the Preoccupied movement, allow me to redirect your attention to another location, because Wall Street is getting stale (word on the street is it's getting too cold for you to stay there anyway, and the object of your preoccupation enjoyed a nice little rally recently and...

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The Future Faces of Hate

(1) Comments | Posted November 1, 2011 | 8:22 PM

Since 9/11 (and long before, actually), the world and our nation have been obsessed with a collective hatred of individuals who threaten our ways of life and promote hatred of it. But now that bin Laden, Hussein and Gaddafi are dead, who will be the object of our obscenity-laced scorn...

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On Brain Blur

(0) Comments | Posted October 7, 2011 | 2:57 PM

Everybody's talking about the inevitable social media fatigue setting in, but I myself am having a wicked case of brain blur. At any given time, my head is filled with ways to solve problems that often have no answer, as in trying to make sense of how to communicate in...

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Rumors Gone Wild

(0) Comments | Posted October 6, 2011 | 3:27 PM

Behold the velocity of change, where technology has enabled a Mach 11 approach to spreading and receiving information. And as an outcome of all this now-or-now business, the rumor mill is not only buzzing but also shouting down the lane. It's not at all unlike the virus portrayed in the...

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Moved to Action

(0) Comments | Posted September 12, 2011 | 2:17 PM

In my travels around the world, I've (over)heard a lot of ways for people to say they've reached a point of no return with their frustration, feeling so full of stress that they're stirred from passive acceptance to real action. Some cultures say it's "the drop that makes the jar...

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Vacation Complications (Think Generations)

(5) Comments | Posted August 30, 2011 | 12:27 AM

Remember that stress-envy thing we were all feeling in the late '90s? You know, talking about how much we were working, how tired we were and how there were simply not enough hours in the day? We wore our stress with a badge of honor. And there was a cloying...

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On Family Business

(0) Comments | Posted July 27, 2011 | 11:24 AM

Much ado has been made over the peaks, valleys and general drama associated with big business -- but what happens when the business is all in the family and corruption seeps through and threatens the very fiber of its ancestral heritage?

There's certainly no better example these days than everything...

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On Thumbs-upmanship

(1) Comments | Posted July 14, 2011 | 2:58 PM

I recently spotted a statistic on Ad Age about how 68 percent of today's Millennials ask friends for their opinion before they try a restaurant.

I've done a lot of research on the Generation Y set and know that they are very codependent (why do anything solo...

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Corporations: Pillars of the Community?

(2) Comments | Posted June 6, 2011 | 1:52 PM

There's a real paradox today in the meaning of the word community. On one hand, we're building our communities online and forming tribes with like-minded, digital folks who share our likes and dislikes, our restaurant recommendations and, in the case of places like Egypt, our desire for democracy.

But...

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