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Mario Solis-Marich

Mario Solis-Marich

Posted: October 19, 2010 12:10 PM

Robert Deposada has sold out his community. Deposada, a GOP operative from the failed Bush Presidency, crossed a critical line this week by developing and placing ads urging Latino voters to stay home and not vote during this important election cycle. The ads are not only despicable in purpose but they are abhorrent in execution. Not since La Malinche, the infamous traitor in Mexican history who used a combination of her language skills and let's say "bedside manner" to help conquer the Aztecs, has there been such a blatant and cynical transaction as the one between consultant Deposada and the GOP. Like La Malinche, Deposada is using his language skills and his ability to bed down with those that despise his community to make some hard cash and improve his personal fortunes. Not to be taken lightly, Deposada is not unskilled and when you hear him sell cynicism and suppression to Latinos in the radio and TV ads he is pushing you understand why, like La Malinche, his oral skills are destined to become legendary.

After decades of Latino voter registration efforts by non-partisan organizations, Bush operative Robert Deposada and the GOP have found Latino voters to be an inconvenient truth that they actually understand. Latinos have emerged as a key voting group that is positioned to decide the balance of power in the US Senate. The GOP is frustrated that even after two years of a mixed record on their key issues by Democrats Hispanics are still leaning towards giving Senate Leader Reid more time to fulfill their agenda. The Republicans, aided by their translator Deposada, have decided that instead of correcting the failure of their candidates and their party to attract Latino voters it is easier and faster to beg folks to stay home. The tactic is beneath contempt, wholly un-American, and very anti-Latino.

Latino voter registration and outreach has always been a priority of progressive Latinos. The leading Hispanic voter education projects, while nonpartisan, have been consistently led by the Latino left. Latino conservatives have never engaged in wide scale Latino voter registration preferring that others roll up their sleeves while they sit comfortably in the beltway. It has always been speculated that the emergence of Latino voter activity would be to the determent of the conservative movement and this direct attempt to ask those voters to stay home is proof positive that the right believes the speculation to be accurate.

It is understandable why in the coming days Deposada and his team will be overwhelmed by the negative attention they are sure to receive. Deposada and his co-horts are not of the legacy that brought Latino voters to their current exploding political value. Deposada, while clearly benefiting from previous Latino empowerment efforts, has no real relationship to them. The work of Cesar Chavez, Willie Velazquez, Dolores Huerta, Edward Roybal, Polly Baca, Rueben Salazar, Antonio Gonzalez and others has developed a clear and distinctive family tree. But Deposada and his ilk are from a different plant altogether. The lineage of the aforementioned leaders can be seen if you go to the supermarkets where volunteers are registering voters, as you visit community centers where youth leaders are working on development projects, in socially conscious corporate board rooms, and at hundreds of other venues. In fact, you see the legacy of Chavez et al. everywhere that Latinos demonstrate their inherited character trait of service and exemplify the DNA of community leadership.

Deposada and his cohorts are from the family tree of George Bush and other politicians who are devoted to securing power not through action and empowerment but by trickery. The Bush political family finds it easy to spoil the hard labor of others having never engaged in it themselves. Like his political parents Deposada cannot truly appreciate the work he is attacking.

This is not to say that the Democratic Party does not need to step up their Latino game. Honest criticism of the relationship between the Democratic Party and Hispanics is valid and valuable and in fact the competition for voters is essential to democracy. However, asking key constituencies to stay home is not valuing competition at all.

Some say that Deposada is not a threat as much as he is a beltway political hit man with a small contract. But we all must remember that any GOP gains this tactic is tied to will lead to more of the same in future elections. La Malinche succeeded in helping Cortez destroy the Aztecs because they trusted her. La Malinche spoke more than the Aztec language she learned their dialects -- she spoke to their frustrations and fears, and skillfully delivered them to their conquest. Hopefully, the Latino voters of Nevada will be more judicious about the messengers they listen to and the envoys that they trust.


Mario Solis-Marich is the online editor of MyLatinoNews.com and can be heard Monday-Friday from 4 to 7 MT @ WWW.GoToMario.com

 

Follow Mario Solis-Marich on Twitter: www.twitter.com/marioradio

 
 
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01:51 PM on 10/20/2010
Note to the HuffPost Colorado editor: Mario Solis Marich is a Los Angeles based radio host that consistently contributes postings that deal with Arizona-centric stories and issues. So why is he promoted in the Denver section? Why do you continually rec his posts here?
He has lied to the Colorado listeners about his location, the production of his show, and his true sympathies so why allow this fraud to continue? Come on HuffPost, show your integrity or otherwise you're complicit in allowing this fraud to continue.
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Olderandwiser55
getting older and wiser....
05:41 PM on 10/21/2010
why is he promoted in the Denver section?

Maybe because-like California, Colorado has a history of Hispanics born here, lived here long before Colorado was even a state.
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HUFFPOST BLOGGER
Luis Toro
Director, Colorado Ethics Watch
11:45 AM on 10/20/2010
What "public service" messages are next? Don't wear a seatbelt? Drop out of school? You should have a contest about that.
09:03 AM on 10/20/2010
Though I appreciate Mr. Potter’s sentiments and efforts, the truth is that Americans have a free-market fetish that will exist until the day we are all searching for our dinners at the local landfill.

Wall Street can play games with our mortages, BP can dump oil in the Gulf, the Koch brothers can create a plutocracy, corporate America can engage in insider trading, fraudulent accounting, and usury, and CEOs can lay off hundreds of thousands of Americans (and ship those jobs off to foreign countries) so that they and some shareholders can become wealthier than they already are, and most Americans (including Obama) will have faith that the free market will self-correct and, at the end of the day, do the right thing.

So the news that this company made great profits during the Great Recession will actually comfort many Americans. They think that such good fortune will trickle-down to them, even after 30 years of proof that it will not.

How will we ever get out of this mess if we endlessly put our faith in white collar criminals and people who put their personal profit over the nation’s economic and social health?
05:06 AM on 10/20/2010
As founder of Immigration Equality, and as a gay immigrant, gay rights/immigration lawyer and as a community activist for over 17 years, I have worked on every level to find political and legislative solutions for binational couples and to build a grass roots movement and a diverse coalition to end the discriminatory impact of existing laws. However, it remains true today that for married same-sex binational couples, the single biggest hurdle to a green card is the Defense of Marriage Act (DOMA). Get rid of DOMA and all marriages are equal under federal law. The fight against DOMA has begun in earnest this month. Check out our website at WWW.STOPTHEDEPORTATIONS [dot] COM and read about the first couples who have bravely come forward.
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HUFFPOST SUPER USER
Yocepuc
Unapproved m-b's get by the new comment format.
10:37 PM on 10/19/2010
Take 2: GOP = San Ganos
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HUFFPOST SUPER USER
Sonia Vivar
A bundle of joy !
09:13 PM on 10/19/2010
Sad...people who hate, who they are, and where they came from. No matter how much they say I'm not one "them" all they have to do is look in the mirror.
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free speech isnt free
A bottle in front of me than a frontal lobotomy
08:25 PM on 10/19/2010
Good for you Mario! D!$$PICABLE. It reminds me of the Dirty Tricks that were a part of everyone of Richard Nixon's campaigns. chuey
Would you write something reminding citizens the "colorful (or maybe non-colorful is more accurate) quotes" from Tom Tancredos' past.
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Olderandwiser55
getting older and wiser....
05:32 PM on 10/21/2010
The dirty tricks today make Nixon look honest, they are so despicable.

Tancredo's Greatest Hits

http://www.huffingtonpost.com/2010/10/19/tom-tancredos-greatest-hi_1_n_768393.html
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free speech isnt free
A bottle in front of me than a frontal lobotomy
09:23 PM on 10/21/2010
Thanks
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HUFFPOST SUPER USER
leyvadaniel
God is not a conservative
05:22 PM on 10/19/2010
Latinos voting republican are a disgrace to the Latino Community. The Republican party has made very clear that they are a party for white people only, so, why should any self respecting Latino or Latina reduce he or herself to be allied with a party that hates us?
itolduso
lateral thinker
10:22 PM on 10/19/2010
The Republican Party, deep down, believes in the law of the jungle...it's 'survival of the - not necessasarily 'fittest' - but most 'ruthless'. They will say anything, do anything, and 'use' anybody to win. I see it in the women candidates that they so proudly flaunt as 'evidence' of the Party's inclusiveness & opportunity - but that they use as 'tokens' who are willing to sell out to a Party platform that is proud of it's record of voting against equal pay, health care choice, and educational opportunity & fairness. I see the black man elevated to leader of the RNC - more evidence of their 'openess' - as they blatantly undermine, weaken and ridicule and work behind his back - and he proudly works against the policies that would end discrimination, inner-city neglect, and police brutality and injustice that result in 1 in 4 blackmen in prison before the age of 25. They proudly promote Marco Rubio in Florida - the son of immigrants- who courts them to the party in spanish, but works to put in law English as our 'official' language, and to allow big Agra to continue to exploit and mistreat migrant workers, and supports policies to bring the 'troops' to 'protect' our borders - and for police to demand documents through racial profiling. They are shameless.
03:23 AM on 10/20/2010
Wow! Tell us what you REALLY think!

Absolutely on target. Thanks!
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Olderandwiser55
getting older and wiser....
05:35 PM on 10/21/2010
Yes-absolutely on target.
03:51 PM on 10/19/2010
Bravo Mario! No pasaran!
[Disclosure: This message is NOT brought to you, NOR approved, by the US Chamber of Commerce, a wholly-owned subsidiary of the People's Republic of China Corporation]
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HUFFPOST COMMUNITY MODERATOR
jorge4u
http://mittromneyflipflops.com/
07:32 PM on 10/19/2010
The Disclosure is hilarious.