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AAPOR Adds Transparency Initiative Endorsements

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And speaking of AAPOR's Transparency Initiative, the organization announced via email yesterday the names of 11 more survey organizations that recently pledged their support for the evolving program:

  • Elon University Poll
  • The Elway Poll
  • Magellan Data and Mapping Strategies
  • Monmouth University Polling Unit
  • Muhlenberg College Institute of Public Opinion
  • NORC
  • Public Policy Institute of California
  • Quinnipiac University Poll
  • University of Arkansas at Little Rock Survey Research Center
  • University of Wisconsin Survey Center
  • Western New England College Polling Institute

Among the new names, the two most notable for regular readers are probably Quinnipiac University, the pollster active in many important races in 2010 and Magellan Data and Mapping Strategies, a relatively new firm that has released mostly automated pre-election polls in recent months. When newcomers like Magellan choose to endorse the Transparency Initiative, it's apparent that the "carrot" that past AAPOR President Peter Miller hopes to offer participating pollsters as an incentive is beginning to work.

That new names bring the total number of participants up to 44. When the initiative is launched in about a year, participating which pollsters will routinely release essential facts about their methodology and deposit their information to a public data archive. AAPOR has also posted an update on their work-in-progress on the initiative. I wrote about it in more detail here.