David Hill is betting on Republican presidential candidates working to build a "base," or as he defines it, a "portion of the electorate that can be readily solicited by ordinary channels of communications like direct mail, telephone, radio or TV."
Mark Mellman looks at preferences and perceptions regarding a "multilateral" foreign policy and concludes that the public is less multilateral "than it would like to believe."
Kathy Frankovic looks at the challenges in polling, and turning out, voters under 30 (read to the end for an overlooked point about polling cell phone users).
Frank Newport reviews the "top ten things Americans like about Mike Huckabee," including results from an open-ended question on the former Arkansas governor.
Reuters' Ellen Wulfhorst examines the value of polling the presidential primaries.
Ben Smith reports the Clinton campaign is polling its supporters online about their reactions to various celebrity endorsers.
Marc Ambinder shares a polling analysis memo from the McCain campaign.
Jay Cost notes the reaction of some prominent academic political scientists to the latest attacks of the Clinton campaign.
Steven Schier, a professor of political science at Carleton College, reviews four key survey trends that "will be central to the outcome of the presidential race."
The Washington Post-ABC News Consumer Comfort Index continues to decline.
Evan Tracey says negative ads are more likely to break through the current clutter of television spots in Iowa (354/day) and New Hampshire (324/day).
And speaking of negative television ads, Michael Crowely links to what may be one of the first, run by John Kennedy against Richard Nixon in 1960.
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