A bit of inside baseball from the polling world: Today, Bloomberg News released its first of what it promises will be quarterly "global surveys" of the "economic, financial and and political attitudes" of the "influential investors and analysts" that subscribe to the Bloomberg Professional service. In other words, a survey of its customers.
The happy news is that the new pollster for Bloomberg News is J. Ann Selzer of Selzer & Company, the firm that rose in prominence following their much heralded polling of likely Iowa caucus goers for the Des Moines Register. Selzer also conducts surveys for the Detroit Free Press and The Indianapolis Star/WTHR.
A press release announcing the new survey says that Selzer "will also be conducting other U.S. surveys for Bloomberg News during 2009, focusing on financial and economic issues and trends." Regular readers will remember that Bloomberg News conducted national surveys in recent years in partnership with the now defunct Los Angeles Times poll.
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