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Mark Changizi, Ph.D.

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What to Do About All the Crazy-Ridiculous Research?

Posted: 08/12/11 09:13 AM ET

Every so often a congressman somewhere picks out an example of crazy-ridiculous research that the government funded. It's not altogether an unreasonable thing for a congressman to do. After all, checking up on how money is spent is part of a congressman's job description. If a piece of funded research really is crazy-ridiculous, then that's money wasted, money that could have been spent on good research. Better to route out all the crazy-ridiculous from the system, thereby creating a more efficient research community.

As intuitive as this argument may at first seem, there's a problem: a research community missing the crazy-ridiculous is a sure sign of a stagnant, sickly community.

You see, there's no science describing how to get new, revolutionary ideas. You can be taught how to test hypotheses with good experiments, and you can be taught how to appropriately analyze data. There are right and wrong ways to do these things. But the hypotheses themselves -- where do they come from? No one really knows. Not scientists. Not philosophers.

Revolutionary, non-incremental science hypotheses require creative inspiration just as much as that of avant-garde artists. And one of the dirty secrets behind "creative inspiration" is that, usually, it isn't so much inspiration as trial and error. Lots of it. Try this. Try that. How about this? And on and on.

And one of the keys to the sort of brainstorming that leads to revolutionary new ideas is that no idea, no matter how crazy, should be ignored. "Write 'em all down!" I tell my students. Only by digging in 100 holes can you hope to find the gem. In my own experience, I leave behind a couple hundred pages of tiny, hand-scrawled notes of near-jibberish for every good idea I've ever had. I try to mimic, in my own head, a community of scientists, and select the best idea among a hundred crazy-ridiculous ones.

Revolutionary hypotheses are possible in science communities (despite the lack of a "science of the revolutionary") when enough of the scientists are digging in potentially-revolutionary holes. Revolution is possible when teems of scientists allow themselves to "go avant-garde" and try out the crazy-ridiculous hypothesis no one tried before. Most will be wrong. But -- eventually, and perhaps only by chance -- someone will dig the right hole and find that new idea that fundamentally alters how we think about the problem.

The crazy-ridiculous is part of the mechanism of revolutionary science. Kill the crazy-ridiculous and all you have left is the boring, the next step, the incremental. Kill the crazy-ridiculous and you kill the revolutionary science, and sentence science to move incrementally forward within a theoretical framework that may, in fact, be the wrong one.

And it isn't just the failed revolutionary hole-diggings that are crazy-ridiculous. The correct one will usually be as well. In fact, I don't advise my students to write their crazy ideas down so that they eventually stumble upon a non-crazy one. Rather, the hope is to find the rare true crazy hypothesis.

You want it to be crazy-ridiculous, I tell them. Then people will say, "Whoa, I would not have expected that," rather than, "Yeah, that's kind of what I'd have guessed in advance." I know I'm on the right track when my lovely wife's response to my new idea is, "That is the silliest thing I've ever heard."

When the crazy-ridiculous gets lambasted for being crazy-ridiculous, what you end up with is more of the ever-so-reasonable. You get the incremental.

Or, for the scientists with an insatiable appetite for the revolutionary, to avoid a good lambasting many will package up their crazy-ridiculous ideas in techno-speak so that it's impossible to notice how crazy-ridiculous their idea is. The potentially revolutionary work gets all mixed up among the boring.

The crazy-ridiculous is treated better among entrepreneurs, and especially artists. Entrepreneurism without the crazy-ridiculous would give us a world where investors would only put money in tried-and-true technologies rather than going for broke for the revolutionary and risky new thing. Entrepreneurism without the crazy-ridiculous spirit would lead to a world where instead of driving 21st-century cars we'd be driving highly incrementally-optimized ... horse-drawn wagons. And art without the crazy-ridiculous would be one where today we'd be listening to variants of Vivaldi rather than the hundreds of genres of music at our disposal.

As with art and entrepreneurship, the crazy-ridiculous is at the heart of creative discovery in the sciences.

So, next time a congressman points out an example of the crazy-ridiculous, your response might be, "Yes, but is it crazy-ridiculous enough?"

Mark Changizi is Director of Human Cognition at 2AI. Some of his crazy-ridiculous research appears in his books such as The Vision Revolution (2009) and his new book Harnessed: How Language and Music Mimicked Nature and Transformed Ape to Man (2011).

 
 
 
Every so often a congressman somewhere picks out an example of crazy-ridiculous research that the government funded. It's not altogether an unreasonable thing for a congressman to do. After all, check...
Every so often a congressman somewhere picks out an example of crazy-ridiculous research that the government funded. It's not altogether an unreasonable thing for a congressman to do. After all, check...
 
 
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HUFFPOST SUPER USER
22Keys
06:05 PM on 08/16/2011
Of course these politicians are constantly trying to turn research universities into vocational schools, it is disgusting.
10:52 AM on 08/14/2011
If you believe the congressional hatchet jobs on science and federal R&D support are more than lies, you need to have your head examined and your tea party membership card renewed.
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OliverTwist
Contrarian advocate for truth and justice
06:43 AM on 08/14/2011
It is well documented that corporate research that has been most profitable for our society has not been profitable for the companies that funded it.

Government funded research is a plus because companies will no longer fund research that does not uniquely benefit them.

Exploratory research into fundamental questions is necessary because somebody needs to be looking ahead beyond the tip of their nose.

God knows the politicians don't.
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HUFFPOST SUPER USER
jimtodd
Unrepentant child of '60s
03:12 PM on 08/13/2011
It is telling that a number of commenters here believe the only worth while research is to discover better ways to kill one another.
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BuckJ
I read a book once.
02:38 PM on 08/13/2011
For all those who only want government funding for national defense research:

ALL research affects national defense. If we fall behind other countries technologically, then we're at a strategic disadvantage. Technologically advanced societies conquer and/or absorb other societies.
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OliverTwist
Contrarian advocate for truth and justice
06:51 AM on 08/14/2011
You re stuck in the same narrative of violence only at a larger scale.

Let's go still larger, then.

The problems facing humans in the forthcoming years are likely to result in mass die offs and ultimately extinction possibly in conjunction with the evolution of new life forms.

We might want to do some research that helps us better guide those developments.
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01:07 PM on 08/13/2011
The problem is not presented honestly in the article.

The problem with *research* today is the made up data.

Check out the Retraction Watch website.
06:32 PM on 08/15/2011
You fail to make a case in support of your unsubstantiated contention that the problem is not presented honestly in the article. As such, you are guilty of your own accusation. Statistically speaking, falsification of research data is not a substantial problem. In addition, studies have shown that most data errors are not intentional and do not affect the results.

Until you are able to make a concise case in support of your contention, please don't waste everyone's time or embarrass yourself.
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01:29 PM on 08/18/2011
The PROBLEM was not correctly identified, so what is your cut and paste retort about?
11:09 AM on 08/13/2011
"If we knew what it was we were doing, it would not be called research, would it?"
-- Albert Einstein
10:45 AM on 08/13/2011
The Wright brothers own father said "Man will never fly."
09:53 AM on 08/13/2011
I say no to federal funded meaning tax payer money for research unless it's for national security reasons. Any research should stand on it's own merits and be privately funded. If it's of potential progress some industry and the free market will invest in it. To give millions of dollars to universities to study the use of chicken poop with federal grants is a waste of good money considering there already dozens of repetitive studies out there. that is just one example. Let companies like big pharma pay the bill not tax payers.
11:04 AM on 08/13/2011
The problem with letting the market privately fund all research is that we will only get research that's commercially viable. The Internet never would've been created because there wasn't a commercial use for it.
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HUFFPOST SUPER USER
alexeiz
Since I lost all hope, I feel much better!
07:01 PM on 08/13/2011
Hopeless - the believers in "free market" taking care of anything are not on a sane path of thought. It is well known that seemingly hard to understand theoretical science research is what pushes human progress the most, but extremely seldom funded by private enterprise - no short term profits.
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HUFFPOST SUPER USER
jabailo
(Participant) Texeme.Construct()
03:33 AM on 08/13/2011
Wouldn't driving horse drawn wagons in the 21st century be exactly the crazy ridiculous idea you're talking about.

In fact after reading the Henry Ford quote that I think you're referring to -- I imagined, what if, in this eco-conscious age, we reintroduced horse and buggies in towns and exurbs for travel of say 5 to 10 miles.

For one thing, we wouldn't need as extensively paved roads. We could go back to trails. We could grow our own "fuel". We could use the "exhaust" as fertilizer.

And so on...
08:06 PM on 08/12/2011
All Federal funding of basic reasearch is blatantly unconstitutional. There is no authorization in the Constitution for this, regardless of how wonderful or important said reasearch may be, or how many phd's have their hands out for grant money.

An argument could be made that specific research related to direct responsibilities of the federal government, such as defense, is Constitutional. But the giveaway clowns have thoroughly jumped the shark. It's not their money to give, nor their right to choose which avenues of research deserve the cheese.
been2there
Facts have a liberal bias.
12:09 AM on 08/13/2011
Basic research is critical to the public welfare and national security. That is well within the scope of the constitution!
OverseasVet
stuck in a 3rd world country called texas
09:54 AM on 08/13/2011
It also provides for the general wealfare, a constitutional favorite.
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HUFFPOST SUPER USER
clearasmud
Obama Is Nothing More Than A Moderate Republican
05:50 PM on 08/12/2011
A crazy and ridiculous test was proposed to several investors and the government. It was thought to be so out of reason that no one would invest or help finance the testing. After more than a year, the company was able to get enough investment for three tests. Usually there are hundreds, if not thousands, of tests done to evaluate a new medicine. But, this prospective drug was seen to have no chance, so no one believed.

Three Leukemia Patients were given one shot each. Two were cured of all traces of Leukemia, and have remained so for over a year. The other was cleared of 75% of his cancer and the rest has stopped growing.

Kinda Ridiculous huh?
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Craig2
Living in the great State of Jefferson
10:23 AM on 08/14/2011
Good morning, clearasmud, Excellent! And, recall where this gene research started. Not from the "Free Market". I recall "15 MPH tomatoes" and fish that glowed green as part of early efforts.
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The Lone Stranger
Yes, I am a lousy typist. OK!
03:59 PM on 08/12/2011
On the other hand, many congresspeople also reject blatantly obvious solidly proven scientific claims such as evolution and climate change.

Go figure.
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BuckCarson
Life outside the ObamaSphere
03:59 PM on 08/12/2011
I have 33 US Patents in information technology areas. I could not agree with you more about seeding great ideas from "crazy" research.

I am a founder of a tech company and where I disagree with you is taking money from the government in the first place. It builds very bad habits.
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The Lone Stranger
Yes, I am a lousy typist. OK!
03:58 PM on 08/12/2011
Your article would be substantially improved by some examples to illustrate your point.

One example I know that tends to support your position is some advanced mathematical research into the efficient packing of sphere into 17 dimensional space. pretty esoteric stuff that would be hard to justify in an incremental research framework. What good is understanding how to pack spheres into a seventeen dimensional universe, when we typical pack oranges in a mere three dimensional space?

it turns out that this work lead to breakthroughs in encryption and information processing, which is actually extremely relevant to life today.

As I see it, supporting research that defies preconceptions or at least goes beyond the limits of present preconceptions has the capacity to expand human understanding in ways that cannot be anticipated, and that is the beauty of it.
HUFFPOST SUPER USER
onionboy
Blessed are the Cheese Makers
07:10 PM on 08/12/2011
Two examples I can think of are the fruit fly reproduction research that was literally held up in one of those "I hold in my hand..." Congressional speeches. Then that research turned out to help save California billions in crop damage from med fly. The other is the bacteria found to cause ulcers. Remember when ulcers were the result of "stress"? And they would tell people to drink milk and take antacids and that they just needed to mellow out to be cured. Then one fellow (I believe a vet) mentioned that it might be a bacteria during a conference presentation because there was such a bacteria in cattle, and he was literally laughed. Now, antibiotics are the standard therapy for ulcers and do in fact cure the acute flare ups.

You're right. Basic science, which most of us can barely understand, is the basis for all of the big leaps.