Mark Coker is the founder of Smashwords, a publisher and distributor of ebooks. He’s also an author, entrepreneur, angel investor and advisor to technology and media startups.

Mark and his wife Lesleyann co-authored Boob Tube, a satire on daytime television soap operas. Their labor of love was rejected by every major New York publisher of commercial women’s fiction, despite representation by a top NYC literary agency. The experience inspired him to start Smashwords, a free publishing platform that allows authors to instantly publish their work online.

Since 1993 Mark has owned Dovetail Public Relations, a Silicon Valley PR firm. For most of 2007, he wrote for VentureBeat, a technology business blog. Mark received his marketing degree from the Haas School of Business at U.C. Berkeley. He tweets at http://www.twitter.com/markcoker and blogs at http://blog.smashwords.com

Blog Entries by Mark Coker

Protect eBooks Or Trust Customers To Do The Right Thing?

Posted December 1, 2009 | 09:48 AM (EST)


Print books are like zombies. They don't die easily.

There's a dark side to these zombies of the printed page. We never throw them out, so they're difficult to kill.

We pass them on to friends who read them, and then they pass them on again. We sell them,...

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Why Do Writers Write?

5 Comments | Posted November 16, 2009 | 01:05 PM (EST)


Why do writers write?

Last week, Maria Schneider's popular online writing community, Editor Unleashed, launched an essay competition, challenging writers to write why they write. The top 50 entrants will be published in a free ebook anthology, and the grand prize winner will earn $500.

The answers to...

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Do Authors Still Need Publishers?

31 Comments | Posted October 26, 2009 | 05:12 PM (EST)


Does Stephen King still need a publisher?

My previous post was an allegory for why book publishing is like venture capital. Publishers, in exchange for investing their cash, talent and connections, become part owners of the author's book project. Authors agree to share ownership in exchange for the...

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Why Publishers are Like Venture Capitalists

1 Comments | Posted October 19, 2009 | 03:00 PM (EST)


My roots are in Silicon Valley. For most of the last three decades, Silicon Valley was the world's hotbed for startup innovation. Our advantage over the rest of the world was our unique ecosystem of talent and funding, and a culture that encouraged creative risk taking, creative destruction, knowledge sharing...

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Why E-Books are Hot and Getting Hotter

15 Comments | Posted October 14, 2009 | 07:00 PM (EST)


2009 will go down in history as the year e-books went mainstream.

According to the Association of American Publishers (AAP), between 2002 and 2008, e-books grew at a compound annual rate of 58%, compared to 1.6% for the overall book industry.

In the last two years, e-book growth...

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Why We Need $4.00 Books

19 Comments | Posted October 7, 2009 | 08:24 AM (EST)


The day has come for publishers to offer a $4.00 book.

Most books are too expensive. Compared to lower cost alternative media sources, books are becoming niche consumables like caviar.

The high cost of books jeopardizes not only the future of books, but the future of the book publishing...

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