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Mark Coker
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Mark Coker is the founder of Smashwords, an ebook publishing and distribution platform. He’s also an author, entrepreneur, angel investor and advisor to technology startups.

Mark and his wife Lesleyann co-authored Boob Tube, a novel that explores the wacky world of daytime television soap operas. Their book was rejected by every major New York publisher of commercial women’s fiction, despite representation by a top NYC literary agency. The experience inspired him to start Smashwords, a free publishing platform that allows authors to instantly publish their work online.

Today, Smashwords is the world's largest distributor of self-published ebooks. The company has helped over 50,000 authors around the world publish and distribute over 200,000 ebooks to major retailers such as the Apple iBookstore, Barnes & Noble, Sony and Kobo.

Mark has authored three ebooks about ebook self-publishing, including the Smashwords Style Guide (how to create and publish an ebook), The Smashwords Book Marketing Guide (how to market any book), and The Secrets to Ebook Publishing Success (29 best practices of the most successful ebook authors). The books have been downloaded over 300,000 times.

Mark received his marketing degree from the Haas School of Business at U.C. Berkeley. He tweets at http://www.twitter.com/markcoker and blogs at http://blog.smashwords.com

Blog Entries by Mark Coker

New Smashwords Research Helps Authors and Publishers Sell More Ebooks

(9) Comments | Posted May 16, 2013 | 5:54 PM

Last year at the 2012 RT Booklovers in Chicago, I released a first-of-its-kind study that analyzed sales data for self-published ebooks. Our goal was to identify potential factors that could help authors sell more ebooks.

Two weeks ago at the 2013 RT Booklovers convention in Kansas City, I...

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Libraries to Become Community Publishing Portals

(8) Comments | Posted March 28, 2013 | 2:54 PM

Public libraries provide an essential community service by promoting literacy and a culture of reading.

With the rise of ebooks, public libraries are at a crossroads. Some book publishers, fearful that library ebook lending will cannibalize retail sales of books, are reluctant to supply ebooks to libraries at the...

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5 Steps to Boost eBook Sales - Listening to Readers

(17) Comments | Posted March 5, 2013 | 3:36 PM

A few times each month, I'll receive a plaintive email from an author asking me why their book isn't selling better.

It's tough to read these, because I know behind the email is an author who's feeling disappointed their years of effort have borne no fruit. The impossibly of answering...

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Why eBook Retailers Are Embracing Self-Published Authors

(36) Comments | Posted February 12, 2013 | 7:21 PM

2013-02-11-BreakoutBooks.pngIf anyone doubts the speed at which the epicenter of book publishing is shifting from publishers to self-published authors, look no further than the Apple iBookstore.

Last week, Apple's iBookstore launched Breakout Books in the U.S., a new book merchandising feature that...

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21 Book Publishing Predictions for 2013: Indie Ebook Authors Take Charge

(63) Comments | Posted December 23, 2012 | 10:35 AM

2012-12-22-crystalball.jpgIt's that time of year when book people polish their crystal balls and make predictions for the year ahead. I bring you, my dear reader, my epic predictions for 2013.

I say "epic" tongue in cheek, because I went a bit overboard...

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Do E-book Customers Prefer Longer or Shorter Books?

(1) Comments | Posted April 26, 2012 | 6:43 PM

Back in the early days of ebooks, it was common to hear experts prognosticate that ebook customers would prefer shorter books.

After all, the theory went, ebook readers are on the go, more subject to the ADHD distractions of the Internet, are reading in shorter bursts on mobile devices,...

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Does Agency Pricing Lead to Higher eBook Prices?

(4) Comments | Posted March 29, 2012 | 4:20 PM

The U.S. Department of Justice is considering suing Apple and five large U.S. publishers for allegedly colluding to raise the price of ebooks.

At the heart of the issue, I suspect, is concern over the agency pricing model. Agency pricing allows the publisher to set the retail price...

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Amazon Aims to Empty Competitor Shelves of Indie Ebooks

(92) Comments | Posted December 9, 2011 | 2:34 PM

Amazon yesterday launched a broadside against competing ebook retailers when it introduced a new program that requires authors to remove their books from competing retailers.

The new service offering, KDP Select, promises participating authors a shot at earning their share of a $500,000 monthly pool of cash....

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E-Reading Device Ownership Doubles in Six Months, Says Pew Internet Project

(8) Comments | Posted June 27, 2011 | 5:23 PM

Books are moving to a screen near you, says new data released today by Pew Internet Project.

According to Pew, for the month of May 2011, e-reader ownership grew to 12 percent, up from six percent six months ago.

Tablet ownership grew from five percent to eight percent...

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Authors: Throw Yourself Upon the Gears of Big Publishing

(10) Comments | Posted May 18, 2011 | 11:13 AM

Today's indie author revolution can trace its roots back to the Free Speech Movement that began at U.C. Berkeley forty-seven years ago.

I gave a presentation in Berkeley this past Sunday before the Northern California chapter of ASJA where I argued that book publishing...

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Where Do eBook Buyers Live? Alaska Tops Per Capita List

(102) Comments | Posted March 30, 2011 | 6:53 AM

Have you ever wondered where the most voracious ebook readers live?

I wondered, so I crunched Smashwords ebook sales data from Barnes & Noble for the three month period beginning December 2010 through March 2011. Some of the numbers are surprising (see the last section of the post for my...

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The Author Uprising Against Big Publishing

(111) Comments | Posted March 4, 2011 | 12:40 PM

A revolution is brewing that will topple Big Publishing as we know it.

At the heart of every revolution is a loss of faith in the prevailing regime.

In Egypt's case, a number of catalysts precipitated the revolution; chief among them an oppressive political environment that offered little...

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Five Ebook Publishing Predictions for 2011

(57) Comments | Posted December 28, 2010 | 12:24 PM

It's annual prognostication time when folks like me stick out their neck and try to predict the future of book publishing.

I invite you to join in the fun. Brush up your crystal ball and share your publishing predictions for 2011 in the comments field below.

Earlier today, Jeff...

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Indie Ebook Author Brian Pratt Earns $25,000 in Three Months

(7) Comments | Posted December 9, 2010 | 3:38 PM

At first glance, Brian S. Pratt of Boswell, Oklahoma, doesn't fit the stereotypical profile of a best-selling author. Yet he, and other indie ebooks authors like him, represent the future of book publishing.

Pratt began publishing with Smashwords (the ebook publishing and distribution platform I run) in early 2009. His...

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The Seven Secrets to eBook Publishing Success

(30) Comments | Posted October 6, 2010 | 3:01 PM

In July, the Association of American Publishers reported that for the first five months of 2010, eBooks accounted for 8.5 percent of a trade book sales, up from about 3 percent for all of 2009.

Whether you're a self-published indie author or a large traditional publisher,...

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Would You Read An eBook In Installments? The Founder Of Smashwords Wants To Know (POLL)

(14) Comments | Posted June 7, 2010 | 4:29 PM

Charles Dickens didn't invent serialized novels, but he's certainly one of the best known authors to use the serial approach. Stephen King experimented with the approach in 2000 with his serialized ebook, The Plant.

Whereas the traditional story has a beginning, a middle and an end, the serial...

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eBook Market Exploding, Confirms New IDPF Survey

(3) Comments | Posted March 22, 2010 | 3:42 PM

The ebook market is growing faster as it grows larger.

The International Digital Publishing Forum (IDPF), in an email to members Friday, reported U.S. wholesale ebook sales for the month of January, 2010 rose 261 percent to $31.9 million from the same period a year ago.

To put this in...

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How Norman Mailer Shaped John Buffalo Mailer (Part II)

(0) Comments | Posted March 15, 2010 | 11:23 AM

"Color faded from the world for me the moment I heard [my dad] was really gone," recalls John Buffalo Mailer, the youngest son of Norman Mailer.

In this final installment of my two-part interview with John Buffalo Mailer, the 31-year-old progeny reveals intimate details about how his father...

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John Buffalo Mailer Talks New Orleans Through The Eyes Of Strippers (Part I)

(1) Comments | Posted March 12, 2010 | 1:09 PM

John Buffalo Mailer, the youngest of nine children, grew up in a household that honored the power of the written word.

His father, as you might guess by the name, is Norman Mailer, the two-time Pulitzer-prize-winning American literary giant. His mother, Norris Church Mailer, is an accomplished novelist, painter,...

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The Story Behind 'Read an eBook Week'

(4) Comments | Posted March 5, 2010 | 2:27 PM

For one week each year, Rita Toews, 61, a soft-spoken mother of two and grandmother of one, sits at the center of the ebook universe.

Operating from a spare bedroom in her home in Winnipeg, Manitoba, Canada with her cat Lola by her side ("Every author needs a cat," she...

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