Mark Coker
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Mark Coker is the founder of Smashwords, an ebook distributor. He’s also an author, entrepreneur, angel investor and advisor to technology startups.

Mark and his wife Lesleyann co-authored Boob Tube, a satire on daytime television soap operas. Their book was rejected by every major New York publisher of commercial women’s fiction, despite representation by a top NYC literary agency. The experience inspired him to start Smashwords, a free publishing platform that allows authors to instantly publish their work online.

For most of 2007, he wrote for VentureBeat, a technology business blog. Mark received his marketing degree from the Haas School of Business at U.C. Berkeley. He tweets at http://www.twitter.com/markcoker and blogs at http://blog.smashwords.com

Blog Entries by Mark Coker

Do E-book Customers Prefer Longer or Shorter Books?

(1) Comments | Posted April 26, 2012 | 6:43 PM

Back in the early days of ebooks, it was common to hear experts prognosticate that ebook customers would prefer shorter books.

After all, the theory went, ebook readers are on the go, more subject to the ADHD distractions of the Internet, are reading in shorter bursts on mobile devices,...

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Does Agency Pricing Lead to Higher eBook Prices?

(4) Comments | Posted March 29, 2012 | 4:20 PM

The U.S. Department of Justice is considering suing Apple and five large U.S. publishers for allegedly colluding to raise the price of ebooks.

At the heart of the issue, I suspect, is concern over the agency pricing model. Agency pricing allows the publisher to set the retail price...

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Amazon Aims to Empty Competitor Shelves of Indie Ebooks

(92) Comments | Posted December 9, 2011 | 2:34 PM

Amazon yesterday launched a broadside against competing ebook retailers when it introduced a new program that requires authors to remove their books from competing retailers.

The new service offering, KDP Select, promises participating authors a shot at earning their share of a $500,000 monthly pool of cash....

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E-Reading Device Ownership Doubles in Six Months, Says Pew Internet Project

(8) Comments | Posted June 27, 2011 | 5:23 PM

Books are moving to a screen near you, says new data released today by Pew Internet Project.

According to Pew, for the month of May 2011, e-reader ownership grew to 12 percent, up from six percent six months ago.

Tablet ownership grew from five percent to eight percent...

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Authors: Throw Yourself Upon the Gears of Big Publishing

(10) Comments | Posted May 18, 2011 | 11:13 AM

Today's indie author revolution can trace its roots back to the Free Speech Movement that began at U.C. Berkeley forty-seven years ago.

I gave a presentation in Berkeley this past Sunday before the Northern California chapter of ASJA where I argued that book publishing...

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Where Do eBook Buyers Live? Alaska Tops Per Capita List

(102) Comments | Posted March 30, 2011 | 6:53 AM

Have you ever wondered where the most voracious ebook readers live?

I wondered, so I crunched Smashwords ebook sales data from Barnes & Noble for the three month period beginning December 2010 through March 2011. Some of the numbers are surprising (see the last section of the post for my...

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The Author Uprising Against Big Publishing

(111) Comments | Posted March 4, 2011 | 12:40 PM

A revolution is brewing that will topple Big Publishing as we know it.

At the heart of every revolution is a loss of faith in the prevailing regime.

In Egypt's case, a number of catalysts precipitated the revolution; chief among them an oppressive political environment that offered little...

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Five Ebook Publishing Predictions for 2011

(57) Comments | Posted December 28, 2010 | 12:24 PM

It's annual prognostication time when folks like me stick out their neck and try to predict the future of book publishing.

I invite you to join in the fun. Brush up your crystal ball and share your publishing predictions for 2011 in the comments field below.

Earlier today, Jeff...

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Indie Ebook Author Brian Pratt Earns $25,000 in Three Months

(7) Comments | Posted December 9, 2010 | 3:38 PM

At first glance, Brian S. Pratt of Boswell, Oklahoma, doesn't fit the stereotypical profile of a best-selling author. Yet he, and other indie ebooks authors like him, represent the future of book publishing.

Pratt began publishing with Smashwords (the ebook publishing and distribution platform I run) in early 2009. His...

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The Seven Secrets to eBook Publishing Success

(30) Comments | Posted October 6, 2010 | 3:01 PM

In July, the Association of American Publishers reported that for the first five months of 2010, eBooks accounted for 8.5 percent of a trade book sales, up from about 3 percent for all of 2009.

Whether you're a self-published indie author or a large traditional publisher,...

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Would You Read An eBook In Installments? The Founder Of Smashwords Wants To Know (POLL)

(14) Comments | Posted June 7, 2010 | 4:29 PM

Charles Dickens didn't invent serialized novels, but he's certainly one of the best known authors to use the serial approach. Stephen King experimented with the approach in 2000 with his serialized ebook, The Plant.

Whereas the traditional story has a beginning, a middle and an end, the serial...

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eBook Market Exploding, Confirms New IDPF Survey

(3) Comments | Posted March 22, 2010 | 3:42 PM

The ebook market is growing faster as it grows larger.

The International Digital Publishing Forum (IDPF), in an email to members Friday, reported U.S. wholesale ebook sales for the month of January, 2010 rose 261 percent to $31.9 million from the same period a year ago.

To put this in...

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How Norman Mailer Shaped John Buffalo Mailer (Part II)

Comments | Posted March 15, 2010 | 11:23 AM

"Color faded from the world for me the moment I heard [my dad] was really gone," recalls John Buffalo Mailer, the youngest son of Norman Mailer.

In this final installment of my two-part interview with John Buffalo Mailer, the 31-year-old progeny reveals intimate details about how his father...

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John Buffalo Mailer Talks New Orleans Through The Eyes Of Strippers (Part I)

(1) Comments | Posted March 12, 2010 | 1:09 PM

John Buffalo Mailer, the youngest of nine children, grew up in a household that honored the power of the written word.

His father, as you might guess by the name, is Norman Mailer, the two-time Pulitzer-prize-winning American literary giant. His mother, Norris Church Mailer, is an accomplished novelist, painter,...

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The Story Behind 'Read an eBook Week'

(4) Comments | Posted March 5, 2010 | 2:27 PM

For one week each year, Rita Toews, 61, a soft-spoken mother of two and grandmother of one, sits at the center of the ebook universe.

Operating from a spare bedroom in her home in Winnipeg, Manitoba, Canada with her cat Lola by her side ("Every author needs a cat," she...

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100 Stories for Haiti -- Indie Authors Do Good

Comments | Posted March 3, 2010 | 1:20 PM

On the morning of January 19, one week after the earthquake in Haiti, indie author Greg McQueen found himself feeling helpless.

From his home in Denmark, the U.K. transplant, like millions across the globe, was wracked with grief as he watched the tragedy unfold in Haiti. He wanted to help.

...
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Exploring the Future of Book Publishing at Tools of Change Conference

(4) Comments | Posted February 27, 2010 | 2:18 PM

The sold-out O'Reilly Tools of Change book publishing conference wrapped up this week with keynoters including Raymond Kurzweil, Tim O'Reilly and HuffPo's very own Arianna Huffington.

A good conference challenges you to stretch your thinking, and in this regard TOC didn't disappoint.

My personal highlights follow:

Killing DRM Softly

O'Reilly...

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Protect eBooks Or Trust Customers To Do The Right Thing?

(20) Comments | Posted December 1, 2009 | 8:48 AM

Print books are like zombies. They don't die easily.

There's a dark side to these zombies of the printed page. We never throw them out, so they're difficult to kill.

We pass them on to friends who read them, and then they pass them on again. We sell them,...

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Why Do Writers Write?

(5) Comments | Posted November 16, 2009 | 12:05 PM

Why do writers write?

Last week, Maria Schneider's popular online writing community, Editor Unleashed, launched an essay competition, challenging writers to write why they write. The top 50 entrants will be published in a free ebook anthology, and the grand prize winner will earn $500.

The answers to...

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Do Authors Still Need Publishers?

(32) Comments | Posted October 26, 2009 | 5:12 PM

Does Stephen King still need a publisher?

My previous post was an allegory for why book publishing is like venture capital. Publishers, in exchange for investing their cash, talent and connections, become part owners of the author's book project. Authors agree to share ownership in exchange for the...

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