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Mark Cuban

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I Hope Yahoo Crushes Facebook in Its Patent Suit

Posted: 03/13/2012 5:38 pm

Anyone who reads my blog knows how much I hate patent laws. I think 99 percent of the time they are anti-competitive, corruptive, impede creativity and innovation and can kill small businesses. I think the ratio of patent law doing a good job protecting company IP vs. it being used purely to negatively impact competitors or to troll for un-earned revenue is probably 1000 to 1, or worse.

When I read that Yahoo was suing Facebook my immediate reaction was disdain. As I thought more about it, I came to realize that this case could be the watershed moment that causes enough people to recognize just how horrific our patent law is.

I am not saying that there is zero value to patents. There are plenty of examples out of the however many patents that have been issued where the patent was put to legitimate use to protect a company from a large predator. It's the law of big numbers. When there are enough of anything issued, some good will be done. Look at the patent that some individual has for a BCS Playoff System. I'm sure he was the first one to think of it and of course he should be protected from the BCS. Does patent law get any better than this?

Seriously, there are industries where patents are used fairly to protect intellectual property. The technology industry is not one of them.

Change is needed. However, its not going to come from our government. The lobbyists have taken over. One of the symptoms of the illness patents have caused the technology industry is the explosion of lobbyists pushing the agenda of big patent portfolio holders. They are not going to let our lawmakers give an inch.

Rather than originating in Congress, its going to take a consumer uprising to cause change. What better way to create a consumer uprising than to financially cripple and possibly put out of business the largest social network on the planet ?

If Yahoo were to be awarded $50 billion from Facebook, I think consumers may take notice. And don't think that $50 billion should be an impossibility.

If Yahoo's patents truly are valid and recognize that they got Google to pay money for their Pay Per Click patent (acquired from Overture), then there is absolutely no reason why the same patent shouldn't be valid against Facebook. The company looking at an IPO with a $100 billion market cap !

The same with the patent for personalizing pages. My.Yahoo.Com was way ahead of its time when it was introduced. Facebook is built on personalized pages. If ever a patent in this patent environment should be valid, these two should be valid in today's world.

Which is the exact reason why Yahoo should do everything possible to use the patents to tear apart Facebook with as large an award as it possibly can get. 1 billion. Peanuts. 10 billion, Peanuts. Start at 50 billion. After all, there is no way Facebook gets as large as it is without use of Yahoo's patents. No personalized pages, no PPC, no Facebook IPO. No Facebook as we know it.

This is what patents are for, right ? To protect companies with original IP from smarter, faster, aggressive companies who catch the imagination of consumers and advertisers. What else could patents be for?

I hope Yahoo is awarded $50 billion. It is the only way that consumers will realize what is at stake with patent law as is.

Then maybe we can get it right and further innovation and competition in this country.


This post was first published on BlogMaverick.com.

 
 
 
Anyone who reads my blog knows how much I hate patent laws. I think 99 percent of the time they are anti-competitive, corruptive, impede creativity and innovation and can kill small businesses. I thi...
Anyone who reads my blog knows how much I hate patent laws. I think 99 percent of the time they are anti-competitive, corruptive, impede creativity and innovation and can kill small businesses. I thi...
 
 
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BigBearcatBill
This is the real Bearcat - a Binturong
08:26 PM on 03/18/2012
This is reminding me of the lawsuits between software makers back about dot.com boom and bust days, programs from different companies were so similar you had to wonder who was copying who.
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bushguy
A plague on both your houses
08:14 PM on 03/18/2012
Fascinating.
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Joshy X
observer in Weimar Amerika
07:38 PM on 03/18/2012
My Spacebook
07:23 PM on 03/18/2012
Cube,
I'll back you 100% on this if you will please buy the Dodgers and take the parking lots, too.
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DarrylP
07:16 PM on 03/18/2012
Having been there (3 patents of my own) and having burrowed through the melage at the Patent Office in DC, I can attest that the mess is a disaster is a catastrophe.

I could write pages of examples but I won't waste your and my time. Unfortunately, the patent systems of the world are so intertwined there is little the US could do about it even if the Senate and the House and the President wanted to.

It's one of those things that we'll have to live with until the great collapse. But it would be good to make some plans for what comes after.
07:14 PM on 03/18/2012
Maybe it will wipe the smirk off the face of the nerd who founded facebok.
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06:22 PM on 03/18/2012
Um, Congress just passed a patent reform law a few months ago.

http://www.politico.com/news/stories/0911/63697.html
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Crim
“None but ourselves can free our minds.”
05:47 PM on 03/18/2012
I liked the article and felt he raised some good points. I wish he had included some examples of what good patent law would look like. It's easy to criticize a system but more difficult to create a solution. Mark Cuban may have a very good idea of what improved patent law would look like, but we would never know it from this article.
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v98max
Businesses create jobs like DJs create records.
04:29 PM on 03/18/2012
But the founders of Yahoo have already gotten richer than a lone human could spend. To passively enrich them further, indefinitely, for what they stopped doing years ago, serves no public purpose at all.
06:48 PM on 03/18/2012
You just made his point.
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NAMI
The Divine Socialist
03:58 PM on 03/18/2012
Yes I hope Yahoo sues Facebook for 50 billions and wins.
Yahoo deserves it. It was a pinoneer and helped millions with their service which is Free.
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jasev01
03:44 PM on 03/18/2012
As an IP lawyer I agree , patents in particular have become an offensive tool rather the defensive on they are intended to be. Apple is the biggest example of that. They seek to have all competitors banned because the patent the mundane, a square touch screen device for example. All one has to do is look at the current patent wars. If these laws are reformed however Apple and their stock holder are going to lose a lot of money so don't expect it anytime soon.
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pseudonymXXVI
I (Respectfully) Disagree
02:26 PM on 03/18/2012
Patents can be annoying, even in technology. My least-favorite examples are synthetic diamonds and the four-figure electron microscope. However, patents can be incredibly useful in design and programming. Otherwise, anyone (including a large corporation) could simply copy it. I would have no reason to do anything, since it would literally be impossible to make money off of it. The same thing goes for music, art, and writing. If there were no patents or copyrights, then no one would have the incentive to produce new inventions or works. Patent law requires reform, of course, but they are imperative to our society.
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jasev01
03:38 PM on 03/18/2012
You don't patent music or art or writings you copyright them, just how you could computer code. Patent is not synonymous with intellectual property.
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pseudonymXXVI
I (Respectfully) Disagree
05:58 PM on 03/18/2012
That's why I said copyright. The concept is the same.
01:36 PM on 03/18/2012
Mr. Cuban, I agree that the patent system has been hijacked by many people and companies who are trying to steal other's ideas and money. However, the patent system has protected many inventors over the years, including Benjamin Franklin and Alexandar Graham Bell. Patent laws and guidelines for granting patents might need to be cleaned up but the system serves a valuable service.
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deweaver
Scientist, businessman, semi-retired
01:07 PM on 03/18/2012
The patent thickets in most areas of technology have created a "Tragedy of the Anti-Commons" , in which multiple "stakeholders" or owners, each with veto power over all others, obstruct virtually everything. Under these conditions you get a gross mis-allocation of resources and innovation is paralyzed.

There was an excellent patent concept in the earlier years of the U.S. Patent Office. It declined patents on things that are "obvious to practitioners of the art." This commonsense rule of thumb would exclude trivial ideas like pay per click, which is an obvious analogy to pay for response or inquiry used in business half a century ago. We no longer have Einsteins in the patent office who can actually see or know what is obvious. The examiners now even allow patents on things where all the thermodynamics and related mathematics have been well described and known for a century. For example, when I was a kid, we used to use water sprays to cool the inlet air into our car engines to increase the HP for illegal drag racing, but now someone has a patent on using a water spray on the inlet to a gas turbine engine to get more performance under hot weather conditions. This mistakenly awarded patent allows its holder to attempt to extort millions from power companies for spraying water into their gas turbine generators.

The patent office must be reformed. It is killing innovation in our country.
12:59 PM on 03/18/2012
My Yahoo is not a personal homepage in the context of social networking. It was not shared with other users nor was it ever intended to be. Yahoo 360 was the social networking counterpart to Facebook, but Yahoo allowed it to wither on the vine (and it's users) for over a year (it was rendered useless with bugs that they no longer fixed and like the captain of the Costa Concordia, they abandoned ship without rescuing their users) before they put it to rest and replaced it with an inferior product. Yahoo had some good ideas, but they failed to utilize these ideas to their fullest potential... otherwise we would still be stuck with an inferior product because Yahoo! came up with the idea first.... how lame!