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Mark Drapeau
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Dr. Mark Drapeau is based in Washington, DC and until recently worked in a public-facing capacity for Microsoft, interacting with government, education, health, nonprofit, and entrepreneurial audiences. As their Director of Innovative Engagement and then Director of Business Development and Multimedia Evangelism, he took an anthropological approach toward understanding niche audiences, and then conducted a variety of online and offline activities to help Microsoft obtain relevance and partner with the most innovative thought leaders and entrepreneurs in key metros and verticals.

Before joining Microsoft, Dr. Drapeau served as a AAAS Science and Technology Policy Fellow at the Department of Defense’s Center for Technology and National Security Policy, where he advised senior decision makers on issues relating to the latest advancements in science and technology happening outside the government. Topics he worked on included the ecology of counterinsurgency, energy as a national security crisis, the application of the natural world to military innovation, and the relevance of social media and personal technologies to defense, diplomacy, and intelligence. Prior to that, he worked as an NIH postdoctoral research scientist at New York University’s Center for Genomics and Systems Biology.

Dr. Drapeau's writing has appeared in many venues including the New York Times, Science, Mashable, and the Fletcher Forum on World Affairs. His work has been featured in many media outlets including: CNN, BBC, Bloomberg, Vanity Fair, Fast Company, and Wired.

Dr. Drapeau holds a bachelor’s degree with research honors from the University of Rochester, and a Ph.D. in biological sciences from the University of California, Irvine.

Entries by Mark Drapeau

#sorrynotsorry: How the CIA Could Think More Strategically About Their Twitter Content

(0) Comments | Posted July 10, 2014 | 9:58 AM

The CIA launched a Twitter account about a month ago, and it has quickly attracted over 700,000 followers who re-tweet every item hundreds of times. However, the well of jokes poking fun at itself will quickly run dry, and it's not clear what the long-term strategic communications plan is for...

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Your 'Brand' Is the One Sentence People Say About You Behind Your Back

(0) Comments | Posted April 21, 2014 | 6:13 PM

Not too long ago, Lululemon was a revered brand. Now it's not, and sales have declined accordingly. Not so long ago, Apple could do no wrong. Now people wonder out loud if it's innovative anymore. With constant connectedness and infinite information, consumers have never been so fickle about their choices.

...
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5 Lessons About Social Media Engagement From the Embassy of Canada's Inauguration Tailgate Party

(3) Comments | Posted January 30, 2013 | 5:21 PM

Seems like forever, but President Obama's second inauguration was just a week or so ago. I was fortunate enough to spend most of Inauguration Day at the Embassy of Canada. If you're not that familiar with the layout of Washington, D.C., there aren't that many private buildings to have an...

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Gossip Girl to Geek: Transitioning From Quarterlife Crisis to CEO

(2) Comments | Posted August 6, 2012 | 11:41 AM

I noticed her immediately.

The line I was in was moving at the speed of molasses, and I was looking for a distraction. I found one in a beautiful post-collegiate girl enjoying her Saturday in the hip Dupont Circle neighborhood of Washington, DC.

"Hi boys!" this darkly-tanned brunette exclaimed,...

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The Five Features I Wish Twitter Would Give Me

(4) Comments | Posted July 19, 2012 | 12:13 PM

After six years or so, Twitter hasn't changed much.

The core user experience of Twitter was, and is, the following: Put cursor in box, type 140 characters or less, push send. It's a brief way of expressing yourself.

Sure, there have been some innovations. But the really great...

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Homefront Heroes Takes Compelling Wounded Warrior Stories to GI Film Festival

(0) Comments | Posted May 14, 2012 | 4:44 PM

For those not directly connected with an active-duty military person or a veteran, you often only hear their stories vaguely, or in passing. Now, two very different people have created Homefront Heroes to deliver veterans' stories to you in a very compelling, human way.

Mike Allen, a Microsoft...

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How Kate Upton Would Sell Snow to an Eskimo: An Analysis

(2) Comments | Posted May 10, 2012 | 11:40 AM

Kate Upton's rise from unknown young model to Sports Illustrated swimsuit issue rookie to authentic social media rockstar to SI cover girl to advertising and product endorsement mogul didn't occur by accident, and it did not occur undeservedly; It occurred because she leveraged a unique array of qualities in order...

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Animosity 2.0: The Open Government Insurgency vs. The White House Correspondents Dinner Establishment

(2) Comments | Posted May 9, 2012 | 1:50 PM

Recently, the White House Correspondents Dinner (a.k.a. "Nerd Prom") and its bevy of pre-parties, after-parties, and brunches hit Washington, D.C. by storm as it does every spring. But across the Potomac in Arlington, Va., a simultaneous gathering of government enthusiasts known as "Transparency Camp" occurred, sequestered from networking with influential...

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How HBO's 'Girls' Missed the Social Media Marketing Boat

(30) Comments | Posted May 7, 2012 | 3:00 PM

Despite all the hype about social media, apps, and other technologies that are changing the world around us, the media and entertainment industries are still fairly traditional.

Take HBO's new and controversial show Girls. Yes, I watch it. I'll leave it to others to decide...

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Should Governments Crowdsource Science Research Funding?

(8) Comments | Posted March 14, 2012 | 12:48 PM

Recently, I wrote about the trials and tribulations of social networks focused on scientific researchers. I painted a fairly dim picture. Nevertheless, it is clear that there are those in the scientific community who are interested in disruptive innovation within a somewhat traditional and reclusive community.

Here's another...

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Is Washington, D.C. the Next Great American Entreprenerial Goldmine?

(0) Comments | Posted February 24, 2012 | 4:28 PM

First it was Silicon Valley of course, and then Silicon Alley (New York City), and then Silicon Beach (Santa Monica, C.A. area). What could possibly be next?

Well, there's a lot of buzz about whether Washington, D.C. could be the next great American startup hub. Entrepreneur Allen Gannett, co-founder of...

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Social Networks for Scientists Won't Work

(23) Comments | Posted February 17, 2012 | 8:47 PM

A "Facebook for Scientists"? It may sound silly, or redundant, but it's becoming more of a reality. Maybe.

A new startup based in Germany named ResearchGate has already convinced roughly 1.4 million researchers to become members and begin sharing. On it, you can search your email accounts to find people...

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Pinterest for Politics

(1) Comments | Posted February 13, 2012 | 2:20 PM

If you were living in a cave during the last quarter of 2011, you may have missed out on hearing about Pinterest -- the hottest new social platform to hit the tech scene in some time. Judged by leading tech blog TechCrunch as the best startup of 2011, Pinterest is...

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Introducing Publicyte, a Magazine About Technology for Civic Innovation

(0) Comments | Posted June 27, 2011 | 6:07 AM

It is my great pleasure to introduce you to Publicyte, a new Microsoft digital magazine about the people, places, and technologies driving civic innovation in America.

By any measure, the United States is currently facing great economic and other challenges, and for most citizens the current state of...

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Comeback: A Three-Step Career Plan for Charlie Sheen

(9) Comments | Posted March 7, 2011 | 2:25 PM

Charlie Sheen has been in the news so much lately that people who never gave him much thought now have him at the tips of their tongues.The managing editor of Entertainment Weekly, Jess Cagle, declared, "We can never look at Charlie Sheen the same way again; this is a unique...

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Microblogging Needs to Be Decentralized and Reliable

(2) Comments | Posted January 20, 2010 | 11:46 AM

This morning I woke up to find that Twitter was down. The website tells you in a really cute way, with a little "fail whale" - it's so sweet. But why is this lack of reliability tolerated by governments, large corporations, emergency workers, and other serious people?

Mashable.com...

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Disappointing Disappointment About Vanity Fair's "Tweethearts" Article

(0) Comments | Posted January 11, 2010 | 11:40 AM

Vanity Fair, one of my favorite regular reads, recently published a short article about "America's Tweethearts" - young women who have a lot of followers on Twitter ... and are not coincidentally very attractive. Not that they're popular only because they're attractive - they are some talented people...

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Twitter 'Endures' as the Match.com of Microblogging

(0) Comments | Posted January 4, 2010 | 2:02 PM

A New York Times article by David Carr rehashing common knowledge on "why Twitter will endure" got me thinking about the ways in which it will not endure, or the ways in which it may endure via which no one will really care about it.

So, what does...

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What If Government Were On-The-Record 24/7?

(0) Comments | Posted December 21, 2009 | 10:54 AM

Recently, I wrote a post about Government 2.0 predictions for 2010-12, and one of them was that government would "always be on-the-record."

By that I meant that the combination of (1) the proliferation of tech-savvy citizens with mobile camera/video devices, (2) the prevalence of wi-fi or other Web...

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The Rarity of Obscurity

(2) Comments | Posted December 17, 2009 | 4:21 PM

Are you the best in the world at what you do?

Ten years ago, it was very difficult to answer this question. One didn't really have a good sense of who the best shoe salesmen, school teachers, and local writers were around the world.

Now, things are different. You can...

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