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Mark Fidelman
Mark Fidelman is the author of the popular Socialized and Mobilized column on Forbes and CEO of a Sports Influencer Platform.

Entries by Mark Fidelman

In Search of the Retail Location Unicorn

(0) Comments | Posted March 20, 2015 | 4:57 PM

In 1999, advertising fundamentally changed. It was the first time advertisers stopped targeting their potential customers either by the location (website) or by their basic demographics (Women, married, household income >$100,000) and started targeting them by their behavior and intent.

The pay per click advertising model was born and...

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5 Biotech Trends to Watch in 2015, According to Five Top Biotech Experts

(1) Comments | Posted January 20, 2015 | 4:20 PM

I recently wrote about how top influencers in the fields of biotechnology and biopharmaceuticals are using social and mobile technology to facilitate meaningful conversations that would hopefully lead to collaboration and innovation in these incredibly exciting and fast-changing fields. Advancements with the potential to impact so many of...

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6 Social Media Tips from the Top BioTech and BioPharma Social Experts

(0) Comments | Posted January 6, 2015 | 1:53 PM

If there is any undertaking whose fruits should be freely accessible, that undertaking is surely access to public information about life sciences. Ethically, patients and physicians who wish to should be able to find and read about advances in life sciences with minimal effort. Barriers to that freedom should be...

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5 Things We Can Learn From the Top 20 Most Engaging Skateboarding Channels on YouTube

(0) Comments | Posted December 17, 2014 | 9:58 AM

In the 1980's a new technology platform burst on the scene that opened up the sport of skateboarding to the masses. The VCR enabled anyone with a video camera to film, package and sell it on video tapes. One of the first to do it for skateboarding was Stacey Peralta...

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Medical Marijuana Is Going to Be Big Business... Shortly

(38) Comments | Posted November 11, 2014 | 11:58 AM

There are currently only seven people in the U.S. that can legally use marijuana under federal law, and they all receive cannabis cigarettes direct from the Federal government.

Those seven are the benefactors of a lawsuit filed by Robert Randall in 1978 when he sued the Federal...

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Which Major Retailer Won the Back to School Social Media Battle?

(0) Comments | Posted September 8, 2014 | 12:13 PM

It's that time of year again. The smell of new crayons and the musty, vanilla smell of old books fill the air, while parents are anxiously shopping for the newest, trendiest clothes to start the school year.

Taking advantage of the immense amount of social chatter about Back-to-School shopping,...

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The 7 Retirement Mistakes That Finance Experts Tell Their Clients to Avoid

(8) Comments | Posted July 21, 2014 | 5:16 PM

As a future retiree I start from where my financial situation is today, not as I would like it to be. That I accept that fact does not in any sense undermine my future goals -- but it is necessary to begin where I am today, if I am to...

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Meet the Top 30 Most Influential Photographers on the Web

(62) Comments | Posted July 9, 2014 | 11:54 AM

Ansel Adams once said that, "You don't make a photograph just with a camera. You bring to the act of photography all the pictures you have seen, the books you have read, the music you have heard, the people you have loved." Photography is a visual medium that permeates our...

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These Are the Top 30 Most Influential People in Mobile Advertising

(0) Comments | Posted May 20, 2014 | 10:34 AM

Regular readers know that I have been covering the Mobile space for the last few years because I believe it's rapidly evolving the world. Even now, I am more bullish about the possibilities of mobile technologies and how they will enable consumers to live better lives.


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12 Simple Social Sales Tips From 12 Social Sales Masters

(7) Comments | Posted April 14, 2014 | 1:13 PM

Ask someone to name a famous salesman, and chances are they will pick Zig Zigler, Dale Carnegie, or Mary Kay Ash, the cosmetic queen who convinced a legion of women to sell her beauty products and drive pink Cadillacs. Their ideas about the art of sales are legendary and still...

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13 Experts and 13 Trends That Will Dominate Crowdfunding in 2014

(2) Comments | Posted January 29, 2014 | 10:27 AM


If politicians were awarded Olympic medals, then Congressman Patrick McHenry (R-NC) and U.S. Senator Mark Warner (D-VA) would each be given gold in the crowdfunding biathlon for their sheer endurance and fortitude in helping create and deliver on a reasonable bill to allow...

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The Five Best Sports Influencer Endorsements On The Web: (2 of 2)

(0) Comments | Posted January 13, 2014 | 3:40 PM


Photo courtesy of Mark Fidelman

This post is based on research and case studies by opendorse.

In Part One of this two part series on the best sports endorsements on the web, I took a look at three...

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The Five Most Influential Sports Endorsements on the Web (1 of 2)

(0) Comments | Posted December 26, 2013 | 4:41 PM

"Hey kid, catch!"


If you grew up in the 80s, or you're any avid sports fan who knows what it's like to idolize a player, you'll recall how magically those three words resonated with a nine-year-old boy face-to-face with Pittsburg...

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The 10 Best Influencer Marketing Campaigns of the Year

(0) Comments | Posted October 14, 2013 | 5:56 PM

So digital marketing is dead? Here's what I have to say to that, and I am positive P&G's Global Brand Building Officer Marc Pritchard will agree, Great! I couldn't be happier that it's dead. It's now the era of creative campaigns, of engaging people with authenticity and building...

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