Mark Frauenfelder is the editor-in-chief of MAKE, an award winning technology project magazine. He is the author of five books, and was the founding editor of Wired Online. He is also the founder of boingboing.net, ranked by Technorati.com as the world's "most favorited" blog. His latest book is called Rule the Web: How To Do Anything and Everything on the Internet -- Better, Faster, Easier, published in 2007 by St. Martin's Press.