It's official-the music business is in a freefall with sales down 10% again this year. I don't buy the argument that the problems are systemic. It's the same argument that movie business types are making-that they can't compete against video games and comic books and technology. Nonsense. People will pay to see and hear great stories. But they're not willing to put down their hard earned money to see and hear what is currently being produced.
If I ran Sony or EMI here's what I'd do:
*Lower prices for cd's to $9.99-$10.99
*Put no more than ten songs on each album
*Make sure the songs are all top quality and interconnected, giving the cd a theme.
*Sign artists who can are acceptable to both red state and blue state audiences.
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