THE BLOG

Fulfilling the Promise of Mother's Day

07/07/2010 05:12 am ET | Updated May 25, 2011

On Sunday, families across America will gather to honor workers with the toughest 24/7 job in America: motherhood. No matter where they live or how much money they make, America's moms are working to do one thing: give their children every opportunity to succeed. When we consider the accomplishments of our nation, it's clear that America's mothers have an unmatched track record of raising and nurturing some of most successful leaders and workers in human history. Still, even in America, the challenges many mothers and families face are daunting. This is particularly true for women living in poverty.

  • A toddler who goes hungry is more than three times as likely to become obese when she reaches four and a half years old.
  • One in fifty American children experience homelessness each year and 42 percent are under six years old.
  • Overweight and obesity prevalence combined is about 52 percent among poor rural children compared to 32 percent for the national average.
  • There is an average of 1 book for every 300 children in a low-income community.
  • More than 60 percent of low-income families have no books at all in their homes for their children.

I recently visited a women's shelter in Washington, D.C. to deliver baby blankets to mothers and their infants. These blankets were made possible through the Toys"R"Us Bundled in Hope campaign, which generates funding to not only purchase warm blankets for infants all over the country, but to support Save the Children's program to help mothers and children living in poverty in the U.S.

The mothers I met at the shelter were working hard to get their lives back on track and ensure a rich childhood for their kids. All they needed was a little support to help them fill in the gaps.

This is what Save the Children tries to accomplish through its programs - we're working to ensure all kids have access to the resources they need to succeed in life, like a quality education, healthy foods and opportunities to grow and learn in a safe environment. Our programs provide children a solid foundation from the start.

Thanks to the support from companies like Toys"R"Us, we're able to continue our work to help moms and families in some of the poorest areas of the country. You can help by donating to this year's Bundled in Hope campaign at www.Toysrus.com/Bundledinhope or at any Toys"R"Us or Babies"R"Us store nationwide. Celebrity moms like Faith Hill, Regina King and Joely Fisher have also lent their support by designing one-of-a-kind baby blankets that you can bid on online starting on Mother's Day, May 9 as part of this campaign. All funds raised will help support Save the Children's work in the U.S.

This campaign and similar efforts need the support of all Americans to fulfill the promise of Mother's Day by ensuring that every kid has a fair chance in life.