Mark McLaughlin
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Mark’s career developed at ad agencies where he was recognized as one of the first senior executives to re-think brand strategy in the context of digitally empowered consumer behavior. Mark was a co-founder of the first company to focus on “rich media” for brand advertising and served as the top executive running two major digital agencies. Before starting his own consultancy, Mark spent 4 years at Yahoo! focusing on digital consumer behavior and advertiser value creation.

McLaughlin Strategy works with born-analog and born-digital media companies to create actionable plans that turn challenges into opportunities. The process focuses on the media property’s audience – the audience is the true asset of any media company. Nurturing audience vitality and growing advertising revenue are two dimensions of the same objective.

Blog Entries by Mark McLaughlin

Occupy Wall Street: RIP

Posted February 10, 2012 | 02/10/12 03:14 PM ET

Occupy Wall Street is not a political movement. OWS is a satire created by a Canadian media property that exploited blogs, social media and mainstream news media to generate momentum. The movement may never die. RIP refers to the mainstream attention that the media and politicians gave to this movement.

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Internet Privacy and Big Government

Posted May 28, 2010 | 05/28/10 03:53 PM ET

For online advertisers and publishers, and for the mind boggling array of companies that try to create value in between these two groups, the Internet privacy issue is very real and very scary.

It is just unfortunate that the real issues and the headline grabbers have nothing to do...

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Audiences Don't Pay for Content

Posted March 22, 2010 | 03/22/10 07:28 PM ET

The media industry needs to get healthy but we won't get there if we think about the Internet as the reason that consumers have stopped paying for content. Instead, we need to take a dispassionate view of mass media content and ask ourselves why the Internet is a reason that...

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