Mark Noguchi was born and raised in Mānoa Valley and spent his early 20’s dancing with Hālau o Kekuhi in Hilo. It is because of his time with Hālau that he credits his respect for his home and ingredients. Noguchi is a graduate of the Culinary Institute Of The Pacific and the Culinary Institute of America. Although he prefers to just be known as a “cook,” Mark's dedication to empowering his community through food and education has landed him a spot as a leader in Hawaii’s sustainable food movement.
“Gooch,” as his peers & friends know him, is an alum of TOWN Restaurant and Chef MAVRO in Hawai`i. He is the former co-owner & Chef of He`eia Kea Pier, General Store & Deli where his dedication towards sourcing product within an ahupua`a (traditional Hawaiian Land division) garnered national attention. Chef Gooch then went on to form Pili Group with partner Amanda Corby. Pili is a non-traditional food group focused on the connection between community, education & food. Pili not only features locally sourced food for its catering services, it also works to provide training opportunities for youth interested in the culinary profession. Pili recently partnered with Hawaiian Airlines on LUNCH BOX, a project that provides Hawaiian Airlines staff with healthy locally sourced meals. Chef Gooch can also be seen on the Cooking Channel's Unique Eats as a commentator.