EDITION: U.S.
 
CONNECT    

Mark Pasetsky
GET UPDATES FROM Mark Pasetsky
 
Mark Pasetsky is the founder and editorial director of CoverAwards.com, which is a Web site dedicated to bringing its readers inside celebrity news. Prior to launching CoverAwards, Pasetsky served as the editor in chief of Life & Style Weekly, which was named the Magazine Launch of the Year.

Previously, Pasetsky was the VP of Communications for MTV Networks Online division.

Blog Entries by Mark Pasetsky

Three Ways the iPad Will Revolutionize Celebrity Magazine Covers

Posted December 16, 2010 | 11:14:11 (EST)

The cover of a celebrity magazine is crucial when it comes to sales. It will play an even larger roll on the iPad starting in 2011. Here's how:

Publishers will Develop Multiple Covers for the IPad

It's no secret many celebrity magazine readers will only purchase a...

Read Post

Prince William is Engaged to Kate Middleton! Special Magazine Cover Gallery!

Posted November 16, 2010 | 08:54:44 (EST)

Finally! After months of speculation, Prince William is officially engaged to be married to Kate Middleton, according to the Daily Mail.


The report also confirms the HUGE wedding will take place next year and...

Read Post

New York Magazine: Sarah Palin the Next President?

Posted October 25, 2010 | 17:30:54 (EST)

Shocking!

I almost tripped over myself as I past the newsstand this weekend and saw this cover of New York Magazine featuring Sarah Palin.

The bold 'President Palin headline' -- for a second -- showed me how I...

Read Post

Corporate Execs Beware! Social Media Can Destroy Your Executive Brand!

Posted October 18, 2010 | 22:33:23 (EST)

With the recent success of the film, The Social Network, it's more important than ever for executives to understand the potentially negative consequences of social media networks.

For many, a random social media comment or photo can...

Read Post

Teen Mom: Five Reasons Why the Celebrity Weeklies are Obsessed with the MTV Reality Show

Posted October 13, 2010 | 18:02:02 (EST)

When Us Weekly covered the hit MTV show Teen Mom in August, it surprised many in the celebrity media industry.

Sure, we've heard of the show and knew it was doing well in the ratings -- but was it worth a full cover?

Read Post

Teen Moms, Kardashians & Michael Douglas Cover This Week's Celebrity Weeklies

Posted October 7, 2010 | 17:51:44 (EST)

From Teen Suicides to Teen Moms, the celebrity weeklies hit newsstands today with a series of dramatic covers.

People features the most heartbreaking cover story of the week -- Teen Suicide Tragedies. You'll learn more about the devastating story of Tyler Clementi, Seth Walsh and Asher Brown and the...

Read Post

Should Social Networking on Facebook Be Allowed in the Office?

Posted June 21, 2010 | 15:17:43 (EST)

Facebook. Twitter. Foursquare.

Walk through the office and I bet you'll spot one of your colleagues updating their status.

Is this a good thing?

Many in management would argue this is a colossal waste of time and ask what good could come out of their employees aimlessly...

Read Post

Kendra Sex Tape Scandal Covers OK! Magazine

Posted May 5, 2010 | 09:49:12 (EST)

2010-05-05-kendrasextapecoverokmagazine.jpg

Lately, Kendra Wilkinson Baskett has been the perfect picture of a carefree new wife and blissful young mom. But OK! has learned exclusively that the reality TV star and former Playboy Playmate's wild past has come back to haunt her.

A salacious sex tape...

Read Post

Dancing with the Stars Exclusive Photos from OK! Magazine

Posted April 22, 2010 | 13:23:54 (EST)

2010-04-22-cherylburkeokmagazineissue18

Dance pro Cheryl Burke and NFL star Chad Ochocinco can't hide their devotion to each other.

Their sizzling sexual chemistry has made them fan favorites on Dancing With the Stars, while off the set, the dance partners have been spotted kissing. In the...

Read Post

Brad and Angelina: Wedding for the Kids!

Posted April 21, 2010 | 13:38:56 (EST)

At long last, Brad Pitt and Angelina Jolie have decided to tie the knot. The reason? Because it would mean the world to their kids!

The children, a source says, have been wanting a wedding since they've been old enough to understand that their parents are not officially...

Read Post

Aniston Pregnant, Pitt Moving Out, Jessica Simpson Upset: Celeb Weekly Covers

Posted September 23, 2009 | 09:49:40 (EST)

Jennifer Aniston's glowing, Brad Pitt's frowning, Jessica Simpson misses Daisy, Katherine Heigl's baby, the Travolta's continue to grieve, and a Kardashian Wedding: It's the new celebrity weekly covers!

Vote for your favorite and least favorite at CoverAwards.com.

Let's take a closer look.

2009-09-23-magsa.jpg

Read Post

Patrick Swayze Remembered, Twilight Wedding, Jon Gosselin's New Woman: This Week's Celeb Covers

Posted September 16, 2009 | 10:07:22 (EST)

Patrick Swayze's death on Monday ended the actor's brave struggle and this week People and Us Weekly cover the actor's life and final days. OK! Magazine features Twilight for the third week in a row. In other news, Life & Style features Lindsay Lohan teaching her little sis bad habits,...

Read Post

Innovation Is Dead?

Posted September 15, 2009 | 10:35:16 (EST)

Is innovation in your company dead?

Not sure?

Try answering this question.

When is the last time one of your employees walked in your office with a fresh idea?

If you're having a tough time answering that question, that means innovation in your company is dead.

And, there's no way...

Read Post

Kardashians Strike Twice, Pattinson Risks it All, Sex and the City Returns: New Celeb Weekly Covers!

Posted September 9, 2009 | 09:17:39 (EST)

The new celebrity weekly issues have landed on newsstands and the Kardashian sisters stock is on the rise as the sisters appear on two celebrity covers.

In other news, Robert Pattinson is risking it all for Kristen Stewart, Brad Paisley is showing off his new baby boy, Sex and...

Read Post

Robert Pattinson and Kristen Stewart Engaged, Tori Spelling's Loveless Marriage, Jaycee Dugard's Story: Celeb Weekly Sneak Peek

Posted September 2, 2009 | 09:15:23 (EST)

What's new this week in the world of celebrity? Here's a quick recap.

Kristen Stewart & Robert Pattinson are engaged.

Eddie Cibrian and LeAnn Rimes go public in a big way.

Jaycee Dugard reveals her amazing story.

Brad Pitt and Angelina Jolie are separated while daughter...

Read Post

Where are the Journalism Jobs? The Answer Is...

Posted September 1, 2009 | 09:44:32 (EST)

With the release of yesterday's newsstand numbers from ABC, which showed a 12 percent decline in sales during the 1st half of 2009, many journalists were once again reminded about the painful reality of the job market.

But, I have good news. Journalists' experience is just what many ad...

Read Post

Brad Pitt Sleeps on Couch, Kate Gosselin Complains, Jennifer Aniston Stays Slim: This Week's Celebrity Weeklies

Posted August 26, 2009 | 10:15:00 (EST)

Kate Gosselin is striking back against Jon - and Octomom Nadya Suleman. Brad Pitt & Angelina Jolie are fighting while Brad's ex-wife Jennifer Aniston is revealing her slim body secrets. John Travolta continues to grieve for his son Jett. Plus, Kourtney Kardashian and Kendra Baskett share a cover.

Let's take...

Read Post

Sherri Shepherd Lost 41LBS, Alyssa Milano Wedding, TomKat Fight: The New Celeb Weeklies!

Posted August 19, 2009 | 09:42:07 (EST)

Diets, weddings and big fights!

The all new celebrity weeklies hit newsstands today -- and there is something for everybody.

Which is your favorite cover of the week? The worst?

Sound off below in the comments section!

2009-08-24-magsarevised.jpg


We kick it off...

Read Post

Sarah Palin Divorce, Britney Diet, Jolie-Pitt Face-off: It's Celeb Weekly Wednesday!

Posted August 12, 2009 | 09:52:07 (EST)

It's a crazy week in the world of celebrity weekly covers. Here's the quick rundown: Sarah Palin is getting divorced. Britney Spears rocks her new body. The Jolie-Pitts are in trouble or not? Bachelorette Jillian Harris is sticking by alleged cheater Ed Swiderski. And, Twilight fans rejoice! Robert Pattinson is...

Read Post

5 Rules for Building an Effective Global Incentive Program

Posted August 6, 2009 | 16:34:54 (EST)

With multi-national corporations employing more than 30 percent of their workforce overseas, global incentive programs are growing in popularity.

They offer a cost-effective way of engaging your workforce and achieving your company's goals.

The fixed cost of incentive programs, unlike other sales and marketing strategies, is 20 to 30 percent...

Read Post