Mark Pasetsky is the founder and editorial director of CoverAwards.com, which is a Web site dedicated to bringing its readers inside celebrity news. Prior to launching CoverAwards, Pasetsky served as the editor in chief of Life & Style Weekly, which was named the Magazine Launch of the Year.

Previously, Pasetsky was the VP of Communications for MTV Networks Online division.

Blog Entries by Mark Pasetsky

Aniston Pregnant, Pitt Moving Out, Jessica Simpson Upset: Celeb Weekly Covers

2 Comments | Posted September 23, 2009 | 08:49 AM (EST)


Jennifer Aniston's glowing, Brad Pitt's frowning, Jessica Simpson misses Daisy, Katherine Heigl's baby, the Travolta's continue to grieve, and a Kardashian Wedding: It's the new celebrity weekly covers!

Vote for your favorite and least favorite at CoverAwards.com.

Let's take a closer look.

2009-09-23-magsa.jpg

Read Post

Patrick Swayze Remembered, Twilight Wedding, Jon Gosselin's New Woman: This Week's Celeb Covers

1 Comments | Posted September 16, 2009 | 09:07 AM (EST)


Patrick Swayze's death on Monday ended the actor's brave struggle and this week People and Us Weekly cover the actor's life and final days. OK! Magazine features Twilight for the third week in a row. In other news, Life & Style features Lindsay Lohan teaching her little sis bad habits,...

Read Post

Innovation Is Dead?

Posted September 15, 2009 | 09:35 AM (EST)


Is innovation in your company dead?

Not sure?

Try answering this question.

When is the last time one of your employees walked in your office with a fresh idea?

If you're having a tough time answering that question, that means innovation in your company is dead.

And, there's no way...

Read Post

Kardashians Strike Twice, Pattinson Risks it All, Sex and the City Returns: New Celeb Weekly Covers!

Posted September 9, 2009 | 08:17 AM (EST)


The new celebrity weekly issues have landed on newsstands and the Kardashian sisters stock is on the rise as the sisters appear on two celebrity covers.

In other news, Robert Pattinson is risking it all for Kristen Stewart, Brad Paisley is showing off his new baby boy, Sex and...

Read Post

Robert Pattinson and Kristen Stewart Engaged, Tori Spelling's Loveless Marriage, Jaycee Dugard's Story: Celeb Weekly Sneak Peek

2 Comments | Posted September 2, 2009 | 08:15 AM (EST)


What's new this week in the world of celebrity? Here's a quick recap.

Kristen Stewart & Robert Pattinson are engaged.

Eddie Cibrian and LeAnn Rimes go public in a big way.

Jaycee Dugard reveals her amazing story.

Brad Pitt and Angelina Jolie are separated while daughter...

Read Post

Where are the Journalism Jobs? The Answer Is...

2 Comments | Posted September 1, 2009 | 08:44 AM (EST)


With the release of yesterday's newsstand numbers from ABC, which showed a 12 percent decline in sales during the 1st half of 2009, many journalists were once again reminded about the painful reality of the job market.

But, I have good news. Journalists' experience is just what many ad...

Read Post

Brad Pitt Sleeps on Couch, Kate Gosselin Complains, Jennifer Aniston Stays Slim: This Week's Celebrity Weeklies

12 Comments | Posted August 26, 2009 | 09:15 AM (EST)


Kate Gosselin is striking back against Jon - and Octomom Nadya Suleman. Brad Pitt & Angelina Jolie are fighting while Brad's ex-wife Jennifer Aniston is revealing her slim body secrets. John Travolta continues to grieve for his son Jett. Plus, Kourtney Kardashian and Kendra Baskett share a cover.

Let's take...

Read Post

Sherri Shepherd Lost 41LBS, Alyssa Milano Wedding, TomKat Fight: The New Celeb Weeklies!

6 Comments | Posted August 19, 2009 | 08:42 AM (EST)


Diets, weddings and big fights!

The all new celebrity weeklies hit newsstands today -- and there is something for everybody.

Which is your favorite cover of the week? The worst?

Sound off below in the comments section!

2009-08-24-magsarevised.jpg


We kick it off...

Read Post

Sarah Palin Divorce, Britney Diet, Jolie-Pitt Face-off: It's Celeb Weekly Wednesday!

74 Comments | Posted August 12, 2009 | 08:52 AM (EST)


It's a crazy week in the world of celebrity weekly covers. Here's the quick rundown: Sarah Palin is getting divorced. Britney Spears rocks her new body. The Jolie-Pitts are in trouble or not? Bachelorette Jillian Harris is sticking by alleged cheater Ed Swiderski. And, Twilight fans rejoice! Robert Pattinson is...

Read Post

5 Rules for Building an Effective Global Incentive Program

Posted August 6, 2009 | 03:34 PM (EST)


With multi-national corporations employing more than 30 percent of their workforce overseas, global incentive programs are growing in popularity.

They offer a cost-effective way of engaging your workforce and achieving your company's goals.

The fixed cost of incentive programs, unlike other sales and marketing strategies, is 20 to 30 percent...

Read Post

Celebrity Weekly Cover Analysis: Which Will Be The Big Winner?

1 Comments | Posted August 5, 2009 | 09:24 AM (EST)


People, OK!, Us Weekly, In Touch, Star and Life & Style each feature a unique cover story topic - and that has not happened in quite a while.

Let's dive right in and take a closer look at each cover. And, let us know which one you think will be...

Read Post

Celeb Weeklies: Jessica Simpson Steals Spotlight from the Gosselins

6 Comments | Posted July 29, 2009 | 08:59 AM (EST)


Jessica Simpson takes home two celebrity weekly covers. That's one more than the Gosselin drama! Looks like America is finally getting sick and tired of the Gosselins!

Kim Kardashian's breakup, a Saved by the Bell reunion, and a wedding package round out the six big celebrity weeklies!

CLICK HERE...

Read Post

Wellness Programs Can Help Solve Obesity Epidemic

7 Comments | Posted July 28, 2009 | 03:20 PM (EST)


With the release of the obesity study published in the journal Health Affairs, it's clearly time for corporate America to take responsibility and make wellness programs mandatory!

Before I share with you the benefits of wellness programs, let's take a look at the shocking findings from the study as reported...

Read Post

Dancing Down the Aisle Couple: Why GMA Should Pay for the Honeymoon!

6 Comments | Posted July 26, 2009 | 09:26 AM (EST)


Kevin and Jill Heinz's now famous 'Dancing Down Aisle video' - seen by over 5 million people on YouTube - reignited the morning show war between The Today Show and Good Morning America.

Click here to see the video!

Once GMA learned the couple and their wedding party would...

Read Post

Celeb Weeklies: Pattinson & Gosselin Mania, No Michael Jackson!

5 Comments | Posted July 22, 2009 | 08:53 AM (EST)


For the first time in four weeks, there isn't one full-cover story on Michael Jackson!

That's good news for the Jackson family -- but bad news for the Gosselin's who find themselves on three covers. Plus, Twilight hunk Robert Pattinson takes home two covers once again confirming he is...

Read Post

Jon Gosselin's Shocking Affair, Jacko's Kids, Nick & Jessica: The New Celebrity Weeklies!

16 Comments | Posted July 15, 2009 | 09:16 AM (EST)


Love is in the air this week - from Jon Gosselin's younger girlfriend to Jennifer Aniston's new man to Nick & Jessica's second chance. Plus, Jacko's kids are turning to Janet Jackson to be their mom and Khloe Kardashian lost 20 LBS.

Let's take a closer look!

Read Post

GQ's Cover Blunder: Where's Channing Tatum Shirtless?

1 Comments | Posted July 14, 2009 | 07:59 PM (EST)


GQ released its hot cover featuring Channing Tatum and it's spreading like wildfire all over the Internet.

What's also getting a ton of buzz?

The even hotter shirtless pics of Channing inside GQ. CLICK HERE to see the pics!

So - why didn't GQ put the picture of...

Read Post

Michael Jackson's Kids: Biggest Story for the Celebrity Weeklies!

10 Comments | Posted July 8, 2009 | 08:32 AM (EST)


The celebrity weeklies just can't enough of Michael Jackson. It's week two -- and MJ continues to be the dominating story. After yesterday's Memorial Service, this doesn't come as a surprise.

Let's take a closer look!

2009-07-08-magsa.jpg

OK! Magazine's cover story features Debbie Rowe...

Read Post

Michael Jackson Magazine Covers: A Unique Approach Possible?

50 Comments | Posted July 1, 2009 | 07:53 AM (EST)


The Michael Jackson story represents a moment in time for the celebrity weekly category that will be remembered for years to come.

In every other week of the year, editors pause and think about what the competition is doing and hope that competitors don't cover the same topic.

Not so...

Read Post

Michael Jackson's Death to Lead Huge Surge in Magazine Sales

24 Comments | Posted June 28, 2009 | 10:14 PM (EST)


The sudden death of Michael Jackson on Thursday turned the publishing industry upside down.

Every major weekly in the news and entertainment space was faced with the decision to scrap their covers and quickly pull together a Michael Jackson cover and story to accompany the King of Pop's untimely...

Read Post