Mark Penn
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Mark Penn is worldwide CEO of Burson-Marsteller, a leading global public relations and public affairs agency, and President of Penn, Schoen and Berland, a strategic research firm. He has served as a senior adviser to corporate leaders like Bill Gates, Steve Ballmer and Bill Ford, and helped to elect over 25 leaders around the world, including serving as senior adviser to President Bill Clinton, Secretary of State Hillary Rodham Clinton and UK Prime Minister Tony Blair. Mark spent six years as White House pollster to Bill Clinton, including his 1996 re-election and handling the government shutdown. Mark is also author of the best-selling book “Microtrends” and a regular guest on cable television and a columnist for the Wall Street Journal.

Mr. Penn has been called “Master of the Message” by Time Magazine; “The king of polls” by the London Times; an “incandescent intellect” by the New York Times; “the modernizer” by PR Week. On his wall are notes saying “you were brilliant” from Tony Blair after his historic third win and “thanks” from Bill Clinton after his impeachment acquittal along with photos of Penn working with CEOs including Bill Gates and Bill Ford, Jr. The Washington Post, in “Politics and Policy by the Numbers” summed up his influence in the White House and the corporate boardroom as a “unique vantage point: adviser to the preeminent innovator of the past decade in the realm of politics, Bill Clinton, and the preeminent innovator in the realm of business and technology, Bill Gates.” In 2008, he was chief strategist for Hillary Clinton.

The techniques applied to these political and corporate battles were honed from early major corporate experiences with AT&T, Texaco and others. In the “Guru of Small Things” the New York Times explains how he has combined innovative techniques of micro-targeting, issue-based messaging and visual message testing to win major corporate, marketing and political battles.

Today, Mr. Penn serves as strategic consultant to many Fortune 500 companies and CEOs on a wide range of image, branding and corporate reputation issues. His client relationships include Ford Motor Company, Merck, Verizon, BP, McDonald’s and Microsoft. He has been a key adviser to Bill Gates and Steve Ballmer since 1998, helping Microsoft affect a complete corporate turnaround from anti-trust scandal to Most Trusted Company (Wall Street Journal).

Mr. Penn has helped to elect over 25 leaders in the United States, Asia, Latin America and Europe, including serving as chief adviser to President Bill Clinton for six years including the 1996 presidential election and to Hillary Rodham Clinton through her Senate and presidential races. About his work for her the Washington Post writes, “Penn also has everything that Clinton would want in a senior consultant: undisputed brilliance and experience.” Previously, he was adviser to Prime Minister Tony Blair, helping achieve an unprecedented third term win for Labour in the United Kingdom.

Mr. Penn won the Pollster of the Year awards, given every 4 years, in both 1996 and 2000, the top honor in his profession, from the American Association of Political Consultants. He is also among the top 10 most influential figures in PR today in the PR Week 2007, 2008 and 2009 lists. Mark has written for publications including the New York Times, the Washington Post and the Financial Times, and has appeared frequently on networks including CNN and Fox News. He is a regular key-note speaker at conferences ranging from the Aspen Ideas Festival to The Consumer Electronics Show. His best-selling book “Microtrends” came out in 2007 and is now available in paperback. He also writes a weekly “Microtrends” column for the Wall Street Journal.

Blog Entries by Mark Penn

Strategy Corner: Obama -- Don't Bring Back Class Warfare

Posted September 18, 2011 | 22:18:23 (EST)

Barack Obama is careening down the wrong path towards re-election.

He should be working as a president, not a candidate.

He should be claiming the vital center, not abandoning it.

He should be holding down taxes rather than raising them.

He should be mastering the global economy, not running away...

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Finding the American Spirit After 9/11

Posted September 12, 2011 | 16:45:46 (EST)

America continues to look for its true spirit in a post 9/11 world.

Just as the Vietnam war reset expectations about America in the world, so 9/11 changed America's outlook in the opening of the 21st century.

Coming off of the Clinton administration highs of boundless peace and prosperity,...

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Lessons Learned by Obama and the Republicans

Posted August 2, 2011 | 07:59:49 (EST)

The 11th hour budget deal may save the country from default but is unlikely to save either the president or the Republicans from continued political fallout for taking the country near the brink of financial calamity. While the 1996 budget deal made winners out of President Clinton and the Republicans,...

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The Odds on Obama

Posted April 4, 2011 | 18:52:51 (EST)

Only two Democrats in the last 90 years have been reelected to a second term -- Franklin Roosevelt and Bill Clinton. The rest of the Democrats have seen their presidencies cut short, and so the historical odds of Obama winning a second term are at first glance not encouraging. But...

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Constitutional Amendment on Internet Freedom

Posted March 2, 2011 | 17:08:01 (EST)

It's time we added the first 21st Century amendment to the Constitution -- an amendment that parallels the First Amendment but explicitly prohibits the government from ever shutting down the Internet. Freedom of the Internet in today's world is just as important as freedom of the press, religion or speech....

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State of the Union: Did Obama Win His Future?

Posted January 26, 2011 | 00:30:06 (EST)

In his State of the Union speech, President Obama certainly reached out to the Republicans, praised American innovation and know-how, and for the most part avoided lightning rod issues on either side. It was a huge leap forward for a president who was close to life support just a few...

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Democrats Need to Back Obama

Posted December 10, 2010 | 15:20:04 (EST)

Democrats should move quickly to back the president on the tax bill or risk turning themselves into a minority party in Congress for a long time to come. By becoming reverse tax protesters (chanting "raise taxes"), the liberals are sending out all the wrong messages to a country that overwhelmingly...

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Strategy Corner: Exit Polls Show the Voters Just Want Obama Back in the Center and on the Economy

Posted November 3, 2010 | 01:24:18 (EST)

Without doubt the Tea Party will be rejoicing at the midterm results and laying down ultimatums to the Republican Party to steer to the right, and the Republican Party, having embraced the Tea party, will be hard pressed to say "no" to the new right wing in America.

Poll after...

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Who Will Win the Midterms?

Posted October 18, 2010 | 14:29:24 (EST)

As we head into the midterms it is increasingly clear that there will be no winners on election night given the massive discontent of the electorate almost across the board. Even if the Republicans have a good night, it will not be an endorsement of the Tea Party any more...

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Poll Shows People Support Checks and Balances, But Want More Limits on Supreme Court Justices

Posted July 9, 2010 | 12:57:34 (EST)

Despite their support of checks and balances and desire for minimal changes in the Constitution, the American public favors a series of populist changes in our system of government, according to the results of a poll on the US Constitution prepared by Penn Schoen Berland for the Aspen Institute and...

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Strategy Corner: Time for Obama to Lift the BP Fog With a New Strategy

Posted June 1, 2010 | 16:49:03 (EST)

President Obama's political career and clout have never been in a more perilous state than this week as he faces mounting crises, plummeting poll numbers, and solutions that remain just out of reach.

The list of problems has become almost endless -- the BP spill is becoming Obama's hostage crisis,...

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Strategy Corner: Time for a New Kind of Bold from President Obama

Posted April 20, 2010 | 18:07:10 (EST)

The prediction that passage of health care followed by an impressive agenda of global nuclear and Wall Street regulatory reform would lift up the administration by showing aggressive leadership seems to be one of those strategies that looks good on paper but so far has not worked in practice.

President...

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Strategy Corner: The Health Care Jam

Posted March 5, 2010 | 17:02:31 (EST)

The idea of jamming major legislation through Congress usually crops up whenever there's serious popular desire for change, and equally serious Congressional resistance. In the past, reconciliation has typically only ever made it to the table when one factor of Congress -- at the behest of special interests -- has...

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State of the Union Scorecard

Posted January 27, 2010 | 00:06:23 (EST)

It's the Super Bowl of politics - the SOTU is watched in some years by up to 60 million people, and it's usually the President's best opportunity to address the country, tell them his plan, and bolster his approval.

What could have been a rather sleepy affair has taken on...

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Strategy Corner: Stopping the Republican Comeback (Deja Vu All Over Again)

Posted January 20, 2010 | 09:26:41 (EST)

Once again an initially popular Democratic president tries to pass healthcare reform, raise taxes on the wealthy and expand domestic spending. And once again the voters send a sharp signal that they want him to chart a more centrist course. As Yogi Berra said "It's déjà vu all over again."

...
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