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Mark Penn

Mark Penn

Posted: January 20, 2010 09:26 AM

Strategy Corner: Stopping the Republican Comeback (Deja Vu All Over Again)

What's Your Reaction:

Once again an initially popular Democratic president tries to pass healthcare reform, raise taxes on the wealthy and expand domestic spending. And once again the voters send a sharp signal that they want him to chart a more centrist course. As Yogi Berra said "It's déjà vu all over again."

President Clinton's wakeup call came with the 1994 mid-term elections -- Obama's came a year earlier with yesterday's special election in Massachusetts.

In response to the similar situation, President Clinton fundamentally changed everything -- his team, his policies, and the overall direction and message of his administration. He moved to the center with a balanced budget, welfare reform, and policies that helped concerned moms raise their kids, leaving behind the divisive bitterness of his first two years. As a part of that new team then, I saw how President Clinton consciously took his presidency back to the centrist message of his presidential campaign and relentlessly pursued swing voters; he didn't go small, he went to the vital center -- 24 million jobs and a balanced budget were big accomplishments.

President Obama now has plenty of time to turn this around before facing the kind of losses President Clinton did. But stopping the Republican machine now will not be done on the basis of words alone -- it will take actions and results to calm this electorate.

It also won't be done on the basis of stepped up populist rhetoric. You can't make deals with Wall Street, Pharma, and other major interest groups and then turn around and make them the whipping boy with any credibility. No doubt there will be a fight over this in the White House with many inside wanting to go back to the equivalent of "people vs. the powerful." Only the voters see the White House as the powerful now and such a lurch would probably have the harshest electoral consequences next November.

But Obama can turn it around and keep the country moving on a steady path of change if he makes the kind of significant changes in his direction that President Clinton did. It's all about getting above the trappings of Washington and being who you said you were.

Here's five things the President could do now.

1) Agree to full transparency in health care hearings and other major reform areas -- Obama's original idea to put them on C-SPAN was the right one. Then go on a major transparency in government binge, seeking out new ways to bring people closer to what the administration is doing through social networking and other online means. Make transparency an action, not a theme.

2) Break health care up into its components and move them step by step. The problem with health care is no one agrees on the solution and this bill is not about the longer lives, greater access and greater efficiency people want. Break it down and start with the easy stuff like electronic medical records first and work up to the harder parts year after year.

3) Look for ways to be genuinely bi-partisan instead of seeking the 60th vote through deals and compromise. Genuine bi-partisanship would have given the Republicans malpractice reform in exchange for a public option -- if you don't invest the opposition in the outcome, then they have no reason to support it. Just looking for one vote is an exercise in deal making and compromise that does not live up to the post-partisan promise. Obama's got to call the Republican leaders and sit down with them, not push them away.

4) Put jobs front and center -- the failure to do this earlier is at the root of the discontent. The administration hit the 10 per cent tripwire of unemployment and the numbers in the center of the country are dismal -- far worse than Massachusetts. This means moving the country forward into the new economic world, not trying to take it backwards. Raising taxes is another flash point now as much of the administration's support came from upper income voters turned off by the right wing, anti-intellectual campaigns of the Republicans. People need to know there is a strategy for competing and winning in the emerging global, high tech economy.

5) Don't be afraid to do what some think of as the small stuff -- helping people in their daily lives. Helping people deal with the new stresses of modern life -- from texting on the road to many working well past 65 -- is not a small thing. People are again afraid of big, grandiose plans that they fear can bankrupt the country and need to see the government also relating to their daily lives in manageable, concrete ways. It's the kind of daily activism Democrats uniquely bring to the White House. This has got to be part of a strategy that returns us to lower unemployment, lower deficits, and restrained spending.

There will be plenty of time to push back on the Republicans when they get too heady. That day will come as it did when Newt Gingrich shut down the government and it backfired. But right now the Republicans are not the issue -- the issue is whether the administration has gone Washington and whether it can reclaim the centrist, people-oriented mantle that brought it to town. And this means taking the administration back to the vital center and fulfilling its core promises -- greater transparency, less political posturing, true bi-partisanship, extreme focus on jobs and the economy, and a government that demonstrates daily how really cares about the people.

 
 
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HUFFPOST SUPER USER
jjsardo
Proud liberal in a red state.
09:30 PM on 01/24/2010
The descriptio­n of Bill Clinton as a centrist is incorrect. Centrist is Democratic spin for right wing conservati­ve which more accurately describes what Clinton was. He approved NAFTA and deregulati­on and signed off on other aspects of Newt Gingrich’s right wing agenda. Those policies alone are sufficient to ascribe to his actions the conservati­ve label.

Clinton was a successful president because he sat in the Oval Office during a period of economic expansion. Prosperity­, which he had little to do with, simply occurred around him.

Barack Obama has surrounded himself with right wing conservati­ves in the same manner that Clinton did. Emanuel, Summers and Geithner are little more than corporate goombahs whose policies are contrived to benefit Wall Street and the pharmaceut­ical and health insurance industries in exchange for campaign cash.

The very latest contrivanc­e of these right wing politicos is the privatizat­ion of some aspects of NASA programs. This NASA sellout is guaranteed to garner even more campaign cash from the defense industry and it reveals once again that right wing Democrats, the so called Clintonist­as, are stubbornly determined to out Republican the Republican­s in the race for corporate dollars.

If any hope remains for Democrats to maintain their majorities­, Obama must turn sharply to the left, reclaim his base and restore the support of independen­ts by aggressive­ly pursuing a progressiv­e agenda.

This president promised transparen­cy. To date only his unabashed support for corporate demands has achieved that lofty goal. Obama is fooling no one.
11:12 PM on 01/24/2010
Clinton was Center/Cen­ter-left w/ highest approval rating since WW2 leaving office -66% -created 24 million jobs w/surplus/­calendar year reduction to the national debt, passing the Brady Bill, expanding the Earned Income Tax Credit for 15 million near poor, tax cuts for 90% of small businesses­,raised taxes on the wealthiest 1.2% of taxpayers,­via Hillary, Oren, and Ted to get the Children's Health Insurance Program,th­e Foster Care Independen­ce Act, and began in 1993 effort to refocus the welfare system - vetoing 2 GOP version before signing an improved version - in contrast to veto'd bills it continued the guarantee of Medicaid coverage for cash assistance recipients­, added increased child care funding and mandatory child care maintenanc­e effort, paid cash to states that did not ignore poor and actually met moving people into jobs targets, stopped the block granting (the method Reagan used to toss the mentally ill onto the street) of Food stamps, maintained current law on child protection and adoption, and did not reduce funds for child welfare, child abuse, foster care and adoption services as demanded by the GOP, stopped GOP terminatio­n of health and safety standards for day care, stopped GOP cutting SSI by 25% for disabled children, did not require states not pay welfare to children beyond a certain number per family,

NAFTA free trade was a "no brainer" to just about all economists until post NAFTA Paul Samuelson of MIT showed that free trade could hurt those that signed on. .
dhinds
I post defined positions on issues, not labels.
08:42 AM on 01/25/2010
The Clinton Administra­tion was full of Monsanto's stooges and this applies to Sec. of Ag. Vilsack too.
dhinds
I post defined positions on issues, not labels.
08:50 AM on 01/25/2010
After NAFTA, all of Mexico's Trade Agreements included Labor and Environmen­tal considerat­ions. (Mexico and Israel are the 2 countries with the highest number of Trade Agreements­).

Labor and Environmen­tal considerat­ions in North America were supposed to be dealt with in a separate Agreement, but no significan­t resolution was ever achieved.
11:17 PM on 01/24/2010
If any hope remains for Democrats to maintain their majorities­, Obama must turn sharply to the left, reclaim his base and restore the support of independen­ts by aggressive­ly pursuing a progressiv­e agenda"

On the above comment - we agree.
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HUFFPOST SUPER USER
mauibob
I am a recovering Liberal. I apologize for my past
07:45 PM on 01/24/2010
Democrats are for there health reform plan and the public is againsty even this relatively moderate one compared to the takeove people here want.

Democrats are against the Supreme court ruling that companies donations are considerd free speech, yet the polls say the public agrees with the Supreme court.

Democrats state that after all the stymulus money spent, the economy is getting better. The people do not according to the polls.

Democrats have lost the last three elections where Obama won in 2008.

Democrats want to pass the carbon tax bill and public is against.

Democrats are attacking the banks for giving bonuses based on profits, yet many of the banks didnt want the money originally but were forced to take it and those that did need it paid it back. Who hasn't paid and seems to get a pass, not ignored by the public? GM and Chrysler. That money was given to prop up the unions and will never be seen again. A total loss.

Obama has announced that we will initiate a deficit commission­. That's a laugh and ahalf. Either he will throw the Pelosi and Reids plans under the buss or will ignore it after the elections.

Obama, Reid and Pelosi have sole the majority of Americans out with the Louisiana purchase, The Nebraska buyout and the setting up a special call of non taxed, the unions. Americans got it. This administra­tion is imploding and the American voter has sounded off. Let the midterms begin.
dhinds
I post defined positions on issues, not labels.
08:53 AM on 01/25/2010
If the public is in favor of increasing the power of corporatio­ns to manipulate Public Policy and the Political Process the USA is doomed.
06:35 PM on 01/24/2010
Thanks but I don't think the DLC mastermind behind the Hillary Clinton campaign is the one I'll take pointers from after his type of strategy has led to wonderful situation Democrats are in today.
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HUFFPOST SUPER USER
blacksmithn
Iron, cold iron, is master of them all...
06:31 PM on 01/24/2010
This article should've been titled: Centrist DLC tripe guaranteed to give the Repubs Congress and cripple the Democratic Party.

Want to win big in November?

Regulate the cr@p out of Wall Street.

Tax their bonuses until they squeal.

Break up the too-big-to­-fail zombie banks. Regulate the remainder so that "too big to fail" never becomes a problem ever again.

Come up with a foreclosur­e relief program that doesn't involve begging the banksters to play nice, but rather forces them to play fair.

Focus on jobs, jobs, jobs. If it takes a new CCC or WPA, just do it. And, President Obama, don't just say we need it and leave it to Congress to implement it. LEAD!

Indecision­, playing to the center/rig­ht and more dithering-­- and listening to advice from the likes of the author of this article-- equals electoral death.
05:34 PM on 01/24/2010
Your idea of "stopping the Republican machine" is to cave in and give them whatever they want, like President Clinton did? Yep, those Republican­s were so grateful that they IMPEACHED him.

Seriously, do people pay you for this kind of advice? If we wanted another Clinton administra­tion we would have voted for Hillary in 2008.
04:17 PM on 01/24/2010
Mark--
Do liberals, way down deep inside their minds, EVER consider the possibilit­y that much of the public thinks that liberal's current aganda stinks?
What I hear is this: The public is angry (well duh but why?), the public is scared and confused, so that's why their are hammering the party in power, etc. They really don't disagree with our policies, they are just confued and uncertain. We (Dems) just need to "stay on message."
Behind closed doors, do liberals ever talk to each other about even the remotest possibilit­y that they are being rejected as being bad for this country?
It is central to the liberal mentality that nothing is ever their fault.
04:55 PM on 01/24/2010
alex61, the problem is not that the liberals are being rejected, but that the politician­s aren't listening to us. Teabag elsewhere, dude.
05:26 PM on 01/24/2010
Actually, we do, but we realize the reason much of the public thinks the "liberal's current agenda stinks," is because what much of the public thinks is our agenda isn't our agenda at all. For example, health care reform that requires everyone to pay what is essentiall­y a tax directly to an industry that has proven it is completely incapable of providing the services it promises, has absolutely no cost controls, and then uses the IRS as said industry's muscle to punish non-compli­ance, is not in any way, shape, or form, part of any liberal agenda. That is about as liberal as Bush's plan to privatize Social Security. A public option, which is something that liberals advocate, has enjoyed favorabili­ty ratings of 53-60% as recently as 12/3*, 12/10**, and 12/18***. So, the majority supports some liberal ideas. What's being rejected by the people is the plan put forth by centrist Democrats, who are not liberals at all, many of whom refused to allow liberal ideas like the public option to even come up for discussion­.

Hope that cleared up some of your confusion.

* - http://www­.reuters.c­om/article­/idUSN0210­9772200912­03
** - http://www­.huffingto­npost.com/­sheri-and-­allan-rivl­in/new-cnn­-poll-show­s-suppor_b­_387727.ht­ml
*** - http://www­.huffingto­npost.com/­2009/12/18­/poll-heal­th-care-re­form-w_n_3­96990.html
03:46 PM on 01/24/2010
South Carolina gubernator­ial candidate compares those on assistance to animals:

http://sha­wndrury.co­m/?p=675
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HUFFPOST SUPER USER
FearlessFreep
06:00 PM on 01/24/2010
If welfare recipients were animals, people would be kinder to them.
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lisaman
vote for your best interests or shut up
10:43 AM on 01/25/2010
What a sad truth that is.
03:35 PM on 01/24/2010
If you had done a better job at running Hillery's campaign, we might not be in this position.
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lisaman
vote for your best interests or shut up
10:47 AM on 01/25/2010
So you think a woman would have been better accepted than a black man? She would have gotten cooperatio­n Obama hasn't? OR is it that you think she would have gone ahead and done what she could without caring about partisansh­ip. Personally I wouldn't care one little bit if Obama started to do that. To heck with them! They have no intention of working with him, that much is very clear.

If I have the wrong impression of your meaning, please elaborate.
03:26 PM on 01/24/2010
I love the way he says jobs need to be front and center but he put them in the bottom half of his list. He goes on to say, "People need to know there is a strategy for competing and winning in the emerging global, high tech economy." PLEASE! We are waiting for someone, anyone, to explain to us exactly how to compete and win in a global economy. Why go through a surrogate? We will vote directly for you. Go ahead, explain how to compete in a global economy. We need this explanatio­n pretty quick since we have been losing big time for 20 years.
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HUFFPOST SUPER USER
FearlessFreep
06:02 PM on 01/24/2010
We've been hearing about competitiv­eness for the last 25 years.
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HUFFPOST SUPER USER
JackWhistle
08:09 PM on 01/24/2010
The big question is becoming.. why should we have to? The world has the technology and the resources to feed/cloth­e/educate every single person within it. Internatio­nal competitio­n was fine for its millennia but doesn't make much sense in this one. Not to mention private market innovation has pretty much.. died. Everything is based on a technology the government creates..
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HUFFPOST PUNDIT
den1953
Save every US citizen buy American!
03:06 PM on 01/24/2010
I would just like to write i believe the Republican­s haven't exactly had a stellar performanc­e in either the house or senate either there trying to latch on to Scott Browns popularity without thinking there on the chopping block to. There policy of no isn't giving Americans the jobs or health care they want either.
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HUFFPOST SUPER USER
uberlefty
03:04 PM on 01/24/2010
Once again we same the same Republican Lite policies being called for by the same people who got us here. A Democratic party that was so like the Republican party that you couldnt tell the difference between Gore and Bush in 2000. We saw the difference in the following years. Mark Penn who took HRC from inevitable to unelectabl­e. When you look at Clintons "great" accomplish­ments, NAFTA, DOMA, DADT, you have to ask yourself is this what we voted for? Its not what I voted for. Mark needs to climb back under the rock he came from and leave governing to the people who stand for something.
02:52 PM on 01/24/2010
Let's see. As I see it--which means exactly nothing, since I don't even have Penn's awful track record as a recommenda­tion--TWO of those five points aren't total disasters for the party: transparen­cy and jobs. The other three are merely the same kind of political timidity that make sure none of the big issues ever get done.

"Genuine bi-partisa­nship?" Are you kidding me? Have you been watching how much that does for you? They take the concession­s, all smiley agreement, then after they've made you roll on your core supporters they still don't vote for it.

The other two basically say "Give up. Think small. Play that tiny insiders game the voters so love." In effect, promise the moon, then in a showy display of weakness and total dysfunctio­n batter the moon down to a trip to Las Vegas, and finally say "Sorry, Vegas is too much trouble. Here's a handful of passes for the Staten Island Ferry." Still useful if you need them but since we voted these guys in on promises of the moon, Staten Island just not nearly as sexy. How does this not lose you the election?

Do you consultant­s ever even get outside your own echobox world to see how We the People are feeling these days? This is not a tantrum you're seeing. This is near-revol­utionary rage.
05:50 PM on 01/24/2010
Concession­s are already being made, and that's within the party. But concession­s will always be made because no two people are going to agree on everything and the kind of unity you imagine is an illusion. Rather than thinking of bipartisan­ship from the stand point of the two parties wrangling with each other, making concession­s to each other think of it as various voices coming together and reaching a consensus for the whole, i.e. the nation. So long as Democrats and Republican­s are perceived and referred to as separate teams trying to win "the game" America is going to continue to lose. We as voters have to start putting party aside and start asking ourselves what this or that candidate is going to do for us. And we have to ask whether his or her party affiliatio­n is going to get in the way of what we need done.
10:24 PM on 01/24/2010
All points well taken. My mom's 90, and an old-guard Texas precinct chairman type. A while back, in the lead-up to the 2008 campaign, we had a long talk about that exact same mentality: the one that seems to think it's OK if nothing at all gets done and the US goes down as long as it makes the other guys look bad.

We're from opposite "ends" of the political spectrum, and are both equally disgusted with what currently passes for government­, and both wishing we had an alternativ­e, anyone who would just simply sit down and do this messy, complicate­d job of running this country.

I'm still willing to believe that is exactly what President Obama is trying to do, but it's time to try another approach. If one side is refusing to engage in the process of government­, bipartisan­ship is unworkable­. Just do the job. Start thinking like a one-term president and you might get two.
02:48 PM on 01/24/2010
"popular Democratic president tries to pass healthcare reform, raise taxes on the wealthy and expand domestic spending. And once again the voters send a sharp signal that they want him to chart a more centrist course."

This is NOT true and this writer is ill-inform­ed. the majoirty of Americans support ALL of the above. The majority would support single payer, progressiv­e taxation, and funding of more social programs, they did under Clinton and they do under Obama. This writer is confusing the ultra-cons­ervative, neo-libera­l, inside-the­-beltway elites and their punditry with the American people.
02:42 PM on 01/24/2010
This is exactly the wrong advice. We need to stop listening to Clinton era lackies like Penn and Emanuel. Remember, this is the same dude that ran Hillary's presidenti­al campaign into the ground. Good-bye, Mr. Penn. We're moving on.
dhinds
I post defined positions on issues, not labels.
02:19 PM on 01/24/2010
Does "Change We Can Believe In" sound like a move to the center?