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Mark Pfeifle

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Conditions Are Right for GOP to Make Big Inroads with Hispanics

Posted: 04/09/2012 5:29 pm

The simple truth: politicians of all parties and backgrounds are guilty of viewing Hispanic voters simply as votes to be used, not people to be listened to.

My friends at the Libre Initiative will tell you they think that's wrong. They exist for two purposes: first, to listen to Hispanics and Latinos in America, and then to connect them to Washington so they can be a collective force for change that generates real jobs and real prosperity. But also that the values in the Hispanic community -- like hard work, earned success and family commitment -- are the values America needs to get moving again. Libre is working to activate the community to lead America to better days.

We so often hear that Republicans have lost ground with Hispanic voters. But the real story is that Hispanic voters feel like both political parties -- Republicans and Democrats -- are more interested in securing their community's votes than in solving their problems. The difference is that lately, Republicans may at least be trying to do something about it.

While it's true that much of the immigration rhetoric of the GOP primaries could dampen Republican chances with Hispanic voters, the Administration's woeful handling of the economy has directly hurt Hispanic families in America today.

The numbers tell the story: though they supported Democrats by a massive 2-to-1 margin in 2008, Hispanics are now, at best, ambivalent about the policies at the core of that Party's national agenda. A whopping 85 percent of Hispanics say they are "very" or "somewhat" concerned about Washington's current levels of spending and debt, according to a survey conducted March 13-19, 2012 for the Libre Initiative by The Tarrance Group, a respected DC polling firm. The survey interviewed 500 likely Hispanic voters and has a plus or minus of 4.5 percent.

While the President retains an overall approval rating of 58 percent among Hispanics, much of that support is grounded in his own formidable personal popularity. As people begin to assess the specific concerns that affect their lives, however, cracks are beginning to appear in the foundations of his party's support within this crucial constituency.

Hispanics today face an official unemployment rate of 10.3 percent, a figure significantly higher than the national average of 8.2 percent. Nearly 6 in 10 Hispanic households reported someone out of work at some point in 2011, and the community as a whole is falling into poverty at a faster rate than any other group, according to the Pew Research Center.

More and more, Hispanic households now fear that their most cherished hope - that the next generation will be able to achieve the American dream - is slipping out of reach. Optimism about the future has been overshadowed by doubt.

The worsening economic state of Hispanic households was captured in a recently-completed Libre Initiative survey which found that 51 percent of Hispanic respondents identified jobs and the economy as America's most pressing problem -- lopsidedly more than those who cited education (4 percent), healthcare (3 percent), or even immigration (2 percent).

In light of those facts, perhaps it's not surprising that a majority of respondents (51 percent) believes the country is headed in the wrong direction.

Conditions are right for Republicans to make significant inroads among Hispanics, but only if the GOP gets smarter in its approach to them. How can they do that?

During his two successful presidential campaigns, George W. Bush made a concentrated effort to attract Hispanic votes. He did that by building on the already strong bonds of trust he had forged while Governor of Texas, and by applying significant political capital toward reforming immigration in a way that he knew was unpopular with much of the party's rank-and-file. He also spoke to Hispanic voters in their own channels, investing in an unprecedented GOP outreach effort that featured 15,000 advertisements.

Bush was rewarded in 2004 with as much as 44 percent of the Hispanic vote. Since that time, Republicans have struggled to equal Bush's levels of Hispanic support. Without a concerted effort, their inability to capture more Hispanic voters could continue its downward spiral in 2012. In 2008, Latino support was decisive in delivering Electoral victories in the four states that put President Obama in the Oval Office -- Colorado, Florida, Nevada and New Mexico. Who will speak to those voters in 2012? Is the GOP ready and willing to seize the opportunity?

The Libre Initiative survey showed that widespread disillusionment with the administration's economic policies presents a unique opportunity for Republicans to pick up George W. Bush's 2004 legacy, and in doing so regain the trust of Hispanic voters.

But they'll have to be far more astute in their approach, be more willing to engage Latinos with respect, and to be more prudent in their rhetoric.

The message is clear: stop thinking of Hispanics as simply a pool of votes, and focus on policies that encourage more economic freedom, opportunity, and security. The values of the Hispanic community, family, hard work, and personal responsibility, are Republican values. Hispanics want the same thing as every American: for our country to be a place where if you work hard and play by the rules, you can get ahead.

If Republicans are willing to invest in listening to Hispanics and demonstrating the value of economic freedom to improving their daily lives, many Hispanic voters will reconsider their traditional loyalty to the Democratic cause this November.

 

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The simple truth: politicians of all parties and backgrounds are guilty of viewing Hispanic voters simply as votes to be used, not people to be listened to. My friends at the Libre Initiative will te...
The simple truth: politicians of all parties and backgrounds are guilty of viewing Hispanic voters simply as votes to be used, not people to be listened to. My friends at the Libre Initiative will te...
 
 
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HUFFPOST SUPER USER
the99pct
08:56 PM on 04/18/2012
This should put a damper on any hope GOP has about latino support:

http://thinkprogress.org/justice/2012/04/18/466841/kobach-says-romney-wont-support-gop-dream-act/
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HUFFPOST SUPER USER
Josh Crawford
Just the facts, man!
06:31 AM on 04/11/2012
From a FoxNews Latino poll last month (March 2012):

"In a head-to-head match-up against Obama, none of the Republican candidates polled higher than 14 percent among Latinos (to 70 percent for Obama).

Additionally, 73 percent said they approved of the job the president has been doing, well above Gallup’s national average of 45 percent. Fifty-eight percent said they approved of the president’s handling of the economy, which polls show voters rank as the most important issue in the 2012 election.

Obama also wins a plurality among Latinos that supported Sen. John McCain (R-Ariz.), the GOP nominee in the 2008 presidential race, with 40 percent saying they would not vote for a Republican candidate again in 2012."
http://thehill.com/blogs/ballot-box/polls/214175-poll-latino-voters-overwhelmingly-support-obama

Yeah, good luck overcoming THOSE numbers, Republicans. Maybe by 2016, but by November 2012? Yeah, not so much.....
12:26 AM on 04/11/2012
Hispanic Americans that do not succumb to the pressure to identify with trespassing foreign nationals are welcome in any US political party.
11:55 AM on 04/11/2012
any? i don't think so.
HUFFPOST SUPER USER
Chief Johnson2
We, Hispanics, are the future.
06:26 PM on 04/10/2012
Way too late. The support for Obama from the hispanic community is going to be so massive that the republican party is going to regret the alienation of the hispanic community.
This user has chosen to opt out of the Badges program
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Viper1st
multi quasi faceted
05:58 AM on 04/11/2012
Only if Obama hasn't forceably deported them, by then ~ 1 every 79 seconds = gone!
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HUFFPOST SUPER USER
Josh Crawford
Just the facts, man!
06:33 AM on 04/11/2012
If they are eligible for deportation THEY ARE NOT ELIGIBLE TO VOTE!!!!

Come on man, try to keep up.......
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FuriaRoja
I'm a Free &itch Baby!
05:07 PM on 04/10/2012
Too late. We already know your true colors.
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HUFFPOST SUPER USER
bbertaud
Je ne regrette rien, rien de rien
01:24 PM on 04/10/2012
Opposing the Dream Act is an excellent way to make inroads in the Latino community....so is the xenophobic whiff that emanates from the party
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Viper1st
multi quasi faceted
06:00 AM on 04/11/2012
Which is lessor of two evils?

> Republicans = Opposing the severely flawed DREAM Act
> Democrats = Forceably deporting illegals = 1 every 79 seconds
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HUFFPOST SUPER USER
Josh Crawford
Just the facts, man!
06:34 AM on 04/11/2012
Most of the "illegals" being deported these days wouldn't even be eligible for the DREAM Act. You really don't have a clue, do you?
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HUFFPOST SUPER USER
JBaker
fictio cedit veritati
10:51 AM on 04/10/2012
This article asserts that Republicans could make inroads to Hispanic support if they only treat them like humans. Brilliant strategy!

It won't happen.
05:19 PM on 04/10/2012
The article actually is more or less on the money. Both parties are wrong.

(D)s wonder "what gimmes can we provide so they vote for us" (ignoring that in so many LatAm countries this common practice is seen as uncouth and corrupt) and think of Hispanics as a single block with a single opinion on all issues, which is politically ridiculous (there's a reason there isn't a single independent New Spain).

(R)s only care about you as an individual if you have money and papers (which, if you look at the Visa requirements, can only be obtained with Money or family relationship), but that's only if you put your head in the sand and want to build a fence, astonishingly ignoring the existence of ladders. Try to make them reason and you'll be named all kinds of horrible things.

I think any Spanish-speaking American in the SW willing to chat these guys up for a bit has a clearer grasp of the brokenness of the immigration process and what could be done to fix it - properly and with specifics - than the best Harvard-educated policy wonk born and raised in New England.

Yet none of those solutions (which I keep bringing up to representatives of both parties at every opportunity) ever make it into the debate, instead both parties prefer to stir tensions (one stirs the immigrants, the other stirs the nativists), never fixing the very real problems.
skykam
Sarcasm is a dish best served bitter.
10:02 AM on 04/10/2012
== Conditions Are Right for GOP to Make Big Inroads with Hispanics ==

Apparently they have alienated the very last one and now have nowhere to go but up.
09:43 AM on 04/10/2012
Mr. Pfeifle's arguments are bogus. While Latinos are as worried about jobs and the economy as much as everyone else, he didn't mention one single thing Republicans will do that would improve that situation. So far, all we've heard from the current crop of Republicans candidates is that they will cut taxes for the rich and this would have the magical effect of improving prospects for struggling workers.

While Latinos feel Mr. Obama failed to make any attempt to fulfill his promise to present a bill that would address comprehensive immigration, this is by far outweighed by Republicans' outright hostility towards them.

If there's one issue that makes Latinos angry towards Democrats is the fact that Mr. Obama is deporting undocumented immigrants in numbers never before seen: More than one million during the past three years. Mr. Obama is using these massive deportations to curry favor with Independents. It goes without saying this is something which pleases Republicans and Latinos harbor no illusions that it would be any better with them.
calypso54
Illegitimi non carborundum
08:16 AM on 04/10/2012
They will vote for Dems. if they have read the Romney/Ryan budget and think about what all these cuts to Pell grants, health care etc. will mean to them and their families. I don't see them wanting to throw their grandparents under the "good bye Medicare -- here's a voucher" plan either!! They are not stupid!!
HUFFPOST SUPER USER
Emma2011
07:06 AM on 04/10/2012
Sorry, Romney's message is not selling: "I promise to make the lives of your undocumented parents, siblings, grandparents, friends and valued employees so unbearable that they self-deport."
09:25 AM on 04/20/2012
According to republicans these undocumented don't fall into any of the categories you state. ie : "parents, siblings, grandparents, friends and valued employees".
12:19 AM on 04/10/2012
"The 4 states that put Obama in the White House," uh, did he witness the same election I did? Even if you put Florida, Colorado, New Mexico and Nevada in McCain's column, President Obama would have still won the election 310-228. This article reeks of wishful thinking.
zinxeb
Empathy ends cruelty
10:51 PM on 04/09/2012
The republican neocon presidential candidate Santorum certainly made "headway" for his party when he went to Puerto Rico and told the people there that they would have to "learn to speak English" before they could be considered for statehood.
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TheNative
An American before American was in vogue
09:56 PM on 04/09/2012
Inroads......................................>Not happening until both parties recognized the Hispanics are people too!
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IAmNotAHateFilledRanter
FOX viewers are brain dead
09:47 PM on 04/09/2012
I find it hard to believe that even 1 Latino would vote Rep.other than Rubio who's bought and paid for.
The author can try to convince us the Rep. have their back..but it just isn't true.