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Mark R. Kennedy

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Jump Ball!

Posted: 05/19/2012 2:42 pm

The play-offs are over. Now, it's the Super Bowl of Politics!

With the primary season fading from memory, the first skirmishes of the general election are just beginning. This is a period of testing messages, so one must be careful not to read too much into each side's volleys at this stage of the race. As with all campaigns, success requires the delicate balance of energizing the base to activate donors and volunteers while appealing to the middle, who ultimately will decide the electoral outcome.

President Obama's recent decision to support gay marriage and Republican candidate Mitt Romney's reaffirmation of his opposition to it will amplify base activation on both sides but will not likely be decisive in this election. Attacks on Romney for being Mormon or on Obama's Jeremiah Wright connections will be distractions that will have little if any impact on the outcome of the race.

On alternate days, we hear that Obama is way ahead in fundraising and that corporate interests and Super PACs will overwhelm candidate spending. Yes, significant dollars will be spent and, in the end, one side will be found to have outspent the other, but it is hard to make a case now as to which side that will be.

The campaigns will try to paint the other as extreme. Each side will have particular issues on which they focus. Which messages will be meaningful largely depends on the course of events outside the control of either party.

Obama will attack Romney as
1) a defender of millionaires, unsympathetic to middle-class struggles;
2) intolerant of immigrants; and
3) dangerous for the environment.

Romney will attack Obama on
1) the continued anemic economy with persistent high unemployment,
2) Obamacare, and
3) energy policy and high gas prices with heavy doses of references to solar-panel maker Solyndra and the Keystone pipeline.

There is reason for optimism on both sides.

Supporters of Obama's reelection can look to
1) the fact that most presidents get reelected to a second term given the built-in visibility and agenda-setting advantages of being the president,
2) Romney's lack of magnetism, and
3) the stabilization of the economy.

Supporters of Romney can take comfort from the knowledge that
1) reelections are about the incumbent, so Romney's general lack of charisma will not matter;
2) only 28 percent of U.S. voters think the country is heading in the right direction, which is historically highly toxic for an incumbent; and
3) either a bad economy or high gas prices could be Obama's Achilles' heel.

There is still a lot of time between now and the election. Events could clearly be decisive. Key events could be
1) an economic meltdown in Europe negatively impacting the economy;
2) Supreme Court rulings on either the president's health care plan or Arizona's immigration law;
3) a foreign policy crisis in Afghanistan, Iran, or elsewhere; or
4) an unforeseen event.

Negative economic surprises likely would negatively impact Obama's prospects, while a foreign policy surprise could be an electoral benefit to Obama given America's rally-around-the-flag instinct.

At this point in the presidential race, I rate it a jump ball -- that is, it's too close to call.

In the U.S. House, although some of the Republican freshman will find that the electorate does not appreciate their highly contentious approach, it appears likely that Republicans will retain the majority, though conditions can change.

In the U.S. Senate, the number of seats the Democrats must defend makes a Republican takeover highly possible. The current status of races in Missouri, Montana, Ohio, and Wisconsin give Republicans optimism that they can win the four seats they need to regain control. Many Americans are uncomfortable with giving either party complete control in Washington. As such, if the tide leans toward either presidential candidate, this will help the other party in congressional racers.

This campaign season promises to be like a Super Bowl game where the lead keeps changing. For those -- like me -- who have a point of view that they care passionately about, it is game time. The outcome matters! Time to suit up.

Mark R. Kennedy leads George Washington University's Graduate School of Political Management and is Chairman of the Economic Club of Minnesota. He previously served three terms in the U.S. House of Representatives and was Senior Vice President and Treasurer of Federated Department Stores (now Macy's).

 

Follow Mark R. Kennedy on Twitter: www.twitter.com/MNMarkKennedy

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The play-offs are over. Now, it's the Super Bowl of Politics! With the primary season fading from memory, the first skirmishes of the general election are just beginning. This is a period of testing ...
The play-offs are over. Now, it's the Super Bowl of Politics! With the primary season fading from memory, the first skirmishes of the general election are just beginning. This is a period of testing ...
 
 
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reasonable lib
Demagogues must be driven from govt
04:54 AM on 05/21/2012
How many people blame Repubs for the country's "wrong direction" is THE question. It only matters in a few 'swing' states like Florida, Ohio, Wisconsin, and Michigan. These states have Repub governors yet are still too close to call. Repubs might need the Supreme Court's help just like in 2000.
mrrgl
Brevity is the soul of wit.
07:48 AM on 05/20/2012
November will provide the answer. The "pundits" be damned.
reasonable lib
Demagogues must be driven from govt
04:47 AM on 05/21/2012
Do you know the future? Who will win the 2012 World Series?
mrrgl
Brevity is the soul of wit.
07:16 AM on 05/21/2012
Read.......November will give the answer.
08:45 PM on 05/19/2012
The numbers being bandied around don't add up. First is the infamous 99%/1%, with most of the 99% in theory not benefitting from Romney. Second, there's this supposedly huge advantage of Obama among various minorities, including Blacks, Latinos, Gays, etc. Third, there's this huge gender gap in favor of Obama. So, how can they be neck-and-neck, as some of the polls seem to show? How does one explain this disconnect?
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tacevad
American SS Card Carrying Socialist
08:14 AM on 05/20/2012
media loves a close contest, it brings ratings doncha know
03:18 PM on 05/20/2012
There is no doubt that the media at times fabricates the closeness of election contests in order to sell more papers. Yet, at this point in the race it truly does appear even odds.
03:21 PM on 05/20/2012
99% is a great slogan, but is more fiction than reality. On nearly every major issue we face as a nation, we are nearly evenly divided - cut spending vs. raise taxes, life, guns, marriage. One should be skeptical whenever you are told that a national contest is anything other than neck-and-neck this early in the contest.
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Allene Stucki
08:18 PM on 05/19/2012
The author omitted the single most important thing Obama's got going in his favor - the fact that 37% of Americans feed at the public trough. Between government employees at all levels and welfare, social security, unemployment, disability etc etc., that's an insurmountable built-in advantage for Obama.
08:46 PM on 05/19/2012
I assume you mean the defense contractors, NASA contractors, and other similar welfare recipients.
01:06 AM on 05/20/2012
No, he meant what he said. May I add that nearly half of all Americans don't pay any income tax while defense contractors NASA contractors do?

IRS data shows that in 2004, the richest 50% of the taxpayers paid 96.7% of all income taxes. From 1986 to 2004, the share paid by the richest half increased from 93.5% to 96.7%, and the share paid by the richest 1% increased from 25.75% to 36.89%. At the same time, the amount paid by the poorer half decreased from 6.5% in 1986 to 3.3% in 2004. While the poor's contribution was cut in half, the richest Americans saw their contribution increase by nearly 50%. When you get past the propaganda, for the last two decades the rich have been paying more and more while the poor have been paying less and less.
07:49 PM on 05/19/2012
the american people want a divided congress then complain when nothing gets done
03:29 PM on 05/20/2012
Ah, the beauty of representative government that reflects the electorate they serve!
06:36 PM on 05/20/2012
pyschotic?