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Mark Read
Strategy director and CEO, WPP Digital

Entries by Mark Read

Why Every Technology Executive Should Spend (at Least) a Week a Quarter in Asia

(0) Comments | Posted March 28, 2014 | 4:55 PM

It's too easy when you spend your time shuttling between London, New York and San Francisco to forget that there's a whole other world out there. A world that isn't dominated by Google, Facebook, Microsoft and Twitter. A world which isn't moving from desktop to mobile but is, well, just...

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The Stream Series 2012: What Can We Learn From An Un-Conference?

(0) Comments | Posted October 2, 2012 | 12:02 PM

Without order, planning, predictability, central control, accountancy, instructions to underlings, obedience, discipline -- without these things nothing fruitful can happen, because everything disintegrates. And yet -- without the magnanimity of disorder, the happy abandon, the entrepreneurship venturing into the unknown and incalculable, without the risk and the gamble, the creative...

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