We've heard you. And, after much thought, Gap will keep its classic blue box logo.

While last week I mentioned that we'd be tapping into the outpouring of passion from customers for design ideas and feedback, we realized this wasn't going to work. It wasn't the right...

This past Monday, without a lot of fanfare, we introduced a new logo on our gap.com site, and I wanted to take this opportunity to explain our thinking behind this decision.

I've been president at Gap brand for the past three...