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Marka Hansen

Entries by Marka Hansen

Gap: Sticking With a Classic

(2) Comments | Posted October 11, 2010 | 7:35 PM

We've heard you. And, after much thought, Gap will keep its classic blue box logo.

While last week I mentioned that we'd be tapping into the outpouring of passion from customers for design ideas and feedback, we realized this wasn't going to work. It wasn't the right...

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The Gap's New Logo

(126) Comments | Posted October 7, 2010 | 6:14 PM

2010-10-07-loggin.jpgThis past Monday, without a lot of fanfare, we introduced a new logo on our site, and I wanted to take this opportunity to explain our thinking behind this decision.

I've been president at Gap brand for the past three...

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