"The Hollywood Reporter says that DreamWorks is close to acquiring movie rights for View-Master, the vintage toy that offered simulated 3-D pictures through a pair of plastic binoculars."
- New York Times, 7/7/09
TO: Stacey Snider, DreamWorks chairman
FROM: Bob in Development
Now that we've got View-Master on track, here are a few more ideas we've been batting around. We should be ready to announce these shortly:
Slinky: A boy discovers that his new toy, a springy coil of metal that mysteriously comes to life, is all he needs to become the greatest secret agent ever.
Etch-A-Sketch: After surviving a lighting strike, an inner-city girl finds that her toy can sketch the secret to cheap, efficient, renewable energy -- if the evil oil companies don't get to her first.
Hello Kitty: A boy and his dog are all that stand between America and certain destruction by an annihilating force of plush Japanese felines.
Play-Doh: His mother told him, "Don't mix the colors." But he didn't understand why -- until he did just that.
Pick Up Sticks: The fate of the world depends on one girl's steady hands -- but these oversized toothpicks have a mind of their own.
Pixy Stix: Straws full of fruit-flavored sugar -- charmed by supernatural beings -- could be the key to Glumville's first football championship ever.
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