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Martha McCully

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My Reinvention Tour: The "It" Bag Isn't Doing It for Me Anymore

Posted: 04/17/09 10:33 AM ET

Certain moments really show me how much my life has changed.

In my Venice Beach bungalow, I'm getting dressed to go to a big cosmetic industry function where I will be on stage interviewing a CEO from LVMH, the luxury goods company that has actually done well in this economy. I know the evening is about Her, not me, and that I will be completely out-dressed by Her as she is also the CEO of Christian Dior couture, but I still have to look presentable. I have been cleaning the bungalow--I mean gloves, ladders, mops--Mr. Clean and Ms. Murphy are my friends. I have been wearing my corduroys from Marshall's and free t-shirts from gift bags. I'm filthy, and I have to wash my clothes in a coin-operated machine in a communal laundry room that I am tempted to also clean. (I'm carrying my socks and bras in a ball down the block in a walk of shame to the laundry room near the back parking lot. A friend mentions that sometimes in Venice homeless people will use washers and dryers in open facilities like mine. Fabulous.)

Nonetheless I feel relatively prepared, I have had the soles of my Miu Miu heels redone in case the platform is higher than the audience; I'm wearing a Chloe top (70% off at Saks), I even brought a chunky cuff from my former wardrobe in New York...all the magazines say accessories are so important.... and then I remember, I don't have the "right" bag to wear.

If you've had any interest in fashion in the past decade you know how much attention was paid to your bag. Whether it was the Fendi "Baguette" or Louis Vuitton's Murakami or amped up hardware from Marc Jacobs, bags suddenly were going for $1500 and more. A lot of times it was the "Speedy" or "Muse" that J.Lo and Jen were photographed carrying around the airport that created the frenzy. Marketers and magazine editors (yes, I'm guilty) made us feel that your bag is You (and by the way, get a new one each season) and so having the "It" bag became a full-fledged financial and personality commitment.

Even when I was an editor at In Style I wouldn't do it, plunk down that kind of cash for a bag, though I was infatuated with a few. Instead I found ways to cheat it; I fought my way in an open field sample sale to buy a Marc Jacobs hobo. Plum might not have been the "it" color that season, but it was mine. I went to a Kooba sample sale, found a snakeskin bag for $200, and changed its Mall buttons to horn.

But the only bags I had with me in the bungalow were a brown leather tote with a cheesy lining from TJ Maxx and a worn out little sack I bought the previous weekend at the Rose Bowl swap meet for $15. It says "Splendid New York" on the inside pocket. Now, this was a real dilemma for a recovering magazine editor. And yes, I am saying this with sarcasm, and I'm making fun of both my past and present lives in case you think I'm just hearing about the recession.

At the event, I was definitely out-bagged by Her. I arrived early to hide my Splendid New York bag under a seat, under my sweater, under my jacket .... you get the idea.

That night something changed. After talking about the luxury market, spending habits and debt (and eyeing her sumptuous Dior bag sitting politely by her heels) I felt OK being an outsider (or an insider with a Splendid New York bag) spending my money on bungalow rental payments towards my new life. A friend recently told me that after losing her job she went into her closet and purveyed all the beautiful bags and designer clothes she had acquired over the past few years and literally felt sick to her stomach.

Since that night, I've carried my Splendid New York bag proudly. I've even gotten a few compliments on it, despite its frayed tassels and sun-bleached leather. It's a symbol to me, of spending money differently, investing in myself, even if it means doing laundry in a communal washer. Every woman I know wants to re-sell her fancy bags. I'm not saying this is the end of the luxury market, but it may be the end of the power of "It" being assigned to anything other than oneself.

 

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12:47 AM on 05/02/2009
I have been a luxury retailers dream and have a closet full of bags (and shoes and more) to prove it. The bright side of this economy is the collective reality check. I'm using what I have and what would have been spent is going to the charities I support. Personally, I am relieved.
By the way, I remember that open field and the Marc Jacobs feeding frenzy. I couldn't get near the table and my Plan B was a Tanner Krolle creation with a big stitched daisy on it that was (in the discount moment) a real win. Yes indeed...I am officially over it.
04:29 PM on 04/26/2009
I have never understood the trend of carrying big, conspicuous designer bags. Personally I think most of them are butt-ugly anyway. Welcome to the humble world!
09:14 AM on 04/20/2009
"I'm not saying this is the end of the luxury market, but it may be the end of the power of 'It' being assigned to anything other than oneself."

Agree 100%! Great article!
06:58 PM on 04/19/2009
Glad you finally "woke up" and joined the real world. I've not been label conscious since 1966. I buy what I LIKE and what works for me, in clothes, shoes and bags. Only once have I spent more than $60 for any bag. I had looked for a bag in teal with organizing slots for credit cards for months and couldn't find one at any price. I finally found one with a $165 price tag on it. I really love it and get compliments on it regularly. It didn't have a "hot" label on it. For a summer bag, I'm back to $20 to $70 bags. If I find what I like at a consignment shop, I buy that.
04:43 PM on 04/19/2009
Great thing about living in the Midwest - no one I know ever gave a rip about an "It" bag, and every successful professional woman I know is smarter than to spend that kind of money on a purse. Even in good times. Our vice is the fake designer purse, and generally not very convincing ones. If you carried a real one around here, everyone would assume it was counterfeit and look a bit askance.
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Dimitra Ekmektsis
Ex-call girl, Author, UN Geneva
03:59 PM on 04/19/2009
Did I mention that sometimes there's no laptop in the laptop-case?
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Dimitra Ekmektsis
Ex-call girl, Author, UN Geneva
03:58 PM on 04/19/2009
Does "She" know about this article? Just joking. Me, I use my laptop-case as a bag, wherever I go. And I was one of your readers who refused to buy "it"-bags. As a matter of fact, I stopped carrying a purse in Y2K. I'm 5'2" and 100 lbs. and therefore I travel light. Congrats on your new life and all the best!
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QueenOfViolets
01:55 PM on 04/18/2009
Oh cool -- I'm back in style again! I'm too obsessive in my work to go out and buy the latest styles. The recession is going to make me look good.
01:10 PM on 04/18/2009
Quite true--straight men do not care what kind of bag a woman carries. ;)

Rather than spend stupid money on this year's It bag, which will be less than worthless next year anyway, vintage bags are the way to go. Quality was much higher back in the mid-20th century, with great attention to detail such as suede linings and multiple interior pockets that were expensive to make. The quality of today's It bags are simply crap and all the gaudy hardware with the brand names plastered everywhere look so tacky in comparison.

Anyone can go out and spend stupid money on a bag and look like everyone else but an understated, well-chosen vintage bag will look great for a lifetime. isn't that the essence of style?
02:40 AM on 04/18/2009
No straight man on Earth gives two craps about your bag.

If you pay more for your bag than you would a nice meal, you are wasting your money.

I have one bag. It is black. It cost $35 dollars. It has held up for 3 years of constant use. It's small. It's lightweight. It has no decoration.

Seriously, people. Let's get utilitarian.
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lizbar
11:01 PM on 04/17/2009
Nice!
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JoeSchmuk
10:51 PM on 04/17/2009
I have a supple brown leather Young Camel haversack bag (retail $300), a black leather Roots shoulder bag ($150), and a black leather Rugby nose bag($175), all bought in second hand discount stores for under $20 each.

Being a guy, i know that makes me a little out of the ordinary, but i really like these bags, and hey, as a guy, nobody really cares if they match my shoes or not.
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CynAnne
Laureates in Fact and Reality
09:10 PM on 04/17/2009
I have a black leather 'bowling ball' style handbag that I've carried pretty much non-stop for the last eight years, Martha..cost me a pretty penny, but it's a classic style and color (converts from handbag to shoulder strap in a wink), and because I take care of my things, still looks fab. I have under a half-dozen smaller bags in different styles and colors for other occasions, but none set me back more than 100.00. I've never understood why some women feel the need to change their handbag on a near-daily basis..there's too much else in life going on..! ;)
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Economike
04:31 PM on 04/17/2009
Out bagge? Try a bindle stiff.
03:07 PM on 04/17/2009
"A friend mentions that sometimes in Venice homeless people will use washers and dryers in open facilities like mine. Fabulous."

Not sure what was meant by this but it sure sounds like you have an issue with homeless people.
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Economike
04:31 PM on 04/17/2009
People who sleep on the street get various skin ailments like ringworm and scabies. If they are washing in the same washer or dryer it might be communicated.
04:23 PM on 04/26/2009
It's a fact of homeless living that it's hard to stay clean, and clothes can get full of dirt, leaves and other debris - and that's only the beginning. I have been homeless, and I also worked at a laundromat for years and saw plenty of homeless people come in, leaving trails of dirt and garbage wherever they went. That includes the insides of the washers and dryers - I wouldn't want to share either.