10/13/2011 05:27 pm ET | Updated Dec 13, 2011

BRANDWASHED Reveals The Hidden Ways That Stores Make You Spend More Money

Have you been Brandwashed?

I'm sure you're convinced that you're immune to all those sneaky tricks retailers are using. Think again. With an average female shopper spending an astounding eight years in a retail store (or the equivalent of 25,184 hours and 53 minutes over a period of 63 years walking with a shopping cart or basket), I don't need to tell you there's a lot going on behind the scenes. That's exactly what I'm exploring in my latest book, BRANDWASHED.

Here's a sneak-peak into some tricks you most likely haven't heard about, yet perhaps were fooled by the last time you went shopping.

Have you been fooled by any of these? Tell us in the comments!