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Martin Luz
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Martin Luz has been working in the field of public relations and communications for 20 years. His experience includes a wide range of disciplines, including message development, identity and branding, media relations, and internal communications. He has worked at PR agencies, in-house (managing corporate PR and communications programs), and as an independent consultant. His industry specialties include insurance (life/health), asset management and banking, energy, management consulting and not-for-profit institutions. As a writer, he has worked on more than a dozen thought leadership programs, on a breadth of topics, and written every type of business collateral ever invented by man. His ghost-written articles for clients have appeared in business publications in the U.S., Europe, and the Middle East. He holds a BA in Philosophy from Boston University and an MA in Creative Writing from The City University of New York. He blogs about language and PR at www.LiteralMayhem.com

Entries by Martin Luz

DIFRET: An Intimate Film of Profound Political Consequence

(0) Comments | Posted December 15, 2014 | 2:52 PM

2014-12-11-DIFRET2.jpg
Writer/Director Zeresenay Mehari with Meaza Ashenafi at the screening of DIFRET on December 9 in Los Angelesre

DIFRET is only the fourth feature film to be made in 35mm in Ethiopia and is this year's Ethiopian submission for the Oscar for Best...

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Yes, Allan Sloan: All Companies Hate All Taxes, And No They Have No Conscience

(1) Comments | Posted July 8, 2014 | 3:07 PM

Allan Sloan has a great article this week in Fortune about U.S. corporate tax dodgers, many of which are choosing Ireland as their new "home." And he asks: Is Corporate America willing to pay any corporate rate above zero?

The answer is a resounding no, as seen...

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Life After Net Neutrality? Less Choice Means Greater Value! Just Ask ABC's PR Team

(1) Comments | Posted January 21, 2014 | 12:22 PM

Always beware when the PR and marketing types cloak obnoxious business practices in the lingo of "greater value" for customers and their "key strategic partners." Code words for: we're putting handcuffs and you and don't bother screaming because no one will help you.

Case in point: the new "verify" policy...

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Martinez-Rubio: The GOP's 'Dream' Ticket for 2016?

(127) Comments | Posted June 2, 2013 | 9:32 PM

Part of the fun of working in PR is that you have to think ahead... play out scenarios and see where your vulnerabilities and strengths are. So just hear me out on this one. Play along for a few minutes. Consider this the GOP's own version of the "Dream Act."...

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An Open Letter to All the Jason Collins Haters

(21) Comments | Posted April 30, 2013 | 2:48 PM

If you read the comment threads following Jason Collins' op-ed on SportsIllustrated.com, they are seething with resentment and full-on hate. Such a shame. Sounds like many many people are terribly unhappy that the world will no longer allow them to marinate in their ignorance and prejudice. At least...

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Earth to Fed: You Can't Lose 40% of Something You Don't Have

(27) Comments | Posted June 21, 2012 | 6:34 PM

Bloggers and reporters need to stop with the gnashing of teeth over a Fed report that claims Americans lost 40% of their wealth in the Great Recession, mainly due to a decline in housing prices. The reality is: you can't lose 40% of something you don't have.

What Americans really...

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Huge Precedents in 'Stand Your Ground?' Will Zimmerman Be Next?

(97) Comments | Posted May 17, 2012 | 12:30 PM

What will be the future of Stand Your Ground laws? Looks like the courts may be working their way toward clearer guidelines for when and how it applies...

In one case, a judge refused to grant stand-your-ground protection to Trevor Dooley, a 69-year-old man accused of manslaughter in the death...

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Reporters Made Their (Em)Bed, But Don't Want to Lie In It

(2) Comments | Posted June 18, 2010 | 11:00 AM

So reporters are hopping mad because they aren't getting access to areas damaged by the BP oil spill catastrophe? Well honestly, to a great extent they have only themselves to blame.

At the start of the Iraq war, reporters sold their souls for access, showing powers-that-be just how easy...

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Fealty to Folly: Oil Is Dead! Long Live Oil!

(9) Comments | Posted May 14, 2010 | 4:26 PM

Memo to oil apologists: When VHS supplanted BetaMax nobody shed a tear. When word processing software replaced typewriters, nobody shrieked about a socialist revolution in the steno pool. And when the jet engine replaced the propeller, there were no protests on the Mall in Washington about...

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Blankfein Plays Dumb, But Did Tourre Just Sink Wall Street?

(9) Comments | Posted April 28, 2010 | 2:34 PM

Lots of ink will be spilled over Lloyd Blankstare, I mean, Blankfein and the wide range of grimaces he managed to conjure as he was questioned. But the hoped for admission of guilt (a smoking gun?) came today from none other than the only individual named in the...

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PR Win for the Military. But What About the Victims?

(2) Comments | Posted April 13, 2010 | 12:14 PM

Since last Friday, CNN has been airing and re-airing a story about how Marines are trained to avoid civilian casualties in densely populated areas. Back in my PR agency days, this kind of "hit" would have been cause for celebration, maybe even a spot bonus.

This PR coup...

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The New Policy Battlefield: All Eyes On Coca-Cola And Social Media PR

(2) Comments | Posted February 22, 2010 | 2:32 PM

If you want to see how future national policy wars will be fought, then keep your eye on the Coca-Cola Company and the American Beverage Association. Over the next few years sugar will become the new tobacco -- even as they try to quash the movement before it gets going....

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Language Matters: A "House" Is Not a "Home"

(0) Comments | Posted February 8, 2010 | 4:23 PM

About a week ago, on ABC's This Week, Mme. Huffington told Roger Ailes that language matters. It certainly does.

So much so that it deserves its own regular featurette. And since that's one of our chief preoccupations at LiteralMayhem, we offer you:

Language Matters: an...

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"Healthcare" Dilemma? Plastic Surgeons Seek a PR Facelift

(0) Comments | Posted February 1, 2010 | 1:23 PM

National debates -- like healthcare and financial reform -- tend to focus on the big concepts, big ideas, and big solutions. What gets lost, unfortunately are all the small, cumulative causes of the original problem.

That's unfortunate because the causes are too often tied to our own behavior and choices....

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Bankers and Their Lies: Are We Really That Stupid?

(2) Comments | Posted January 24, 2010 | 9:28 PM

Now that the Administration has decided to get tough on Wall Street, you can bet there will be a lot of shrieking and gnashing of teeth - akin to the ringwraiths in The Lord Of The Rings in pursuit of "the Precious."

But before we cower, and...

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The Perino Conundrum: PR's Expert Inexperts

(9) Comments | Posted January 19, 2010 | 3:41 PM

Sometimes a story just sticks with you. Such is the crazy and amusing story of Dana Perino - Bush's White House House Press Secretary - who admitted she had no idea what the Cuban Missile Crisis was. She asked: "Wasn't that, like, the Bay of Pigs thing?"

Here...

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Tank Warfare: Alaska PR Initiative Targets Polar Bears

(6) Comments | Posted January 12, 2010 | 12:07 PM

Public Relations is a funny business. And when I say "funny," I don't mean hilarious. I'm mean the same thing as your grandmother meant when she told you to "sit down and behave, no funny business."

Your grandmother was talking about something that used to be called "

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China's Newest Export: Better PR for China

(7) Comments | Posted January 6, 2010 | 6:04 PM

Lest you think that PR is just for tarnished sports heroes, bankrupt corporations and divorcing GOP hypocrites heavyweights, last month China launched a PR campaign aimed at improving the image of "Made In China."

Indeed, they could use some PR help. On the "quality" front, China's reputation is...

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